Claim Missing Document
Check
Articles

Found 16 Documents
Search

Pengaruh Media Sosial Instagram Sebagai Alat Promosi Terhadap Penjualan di Restoran Seafood Kang Bewok Pekanbaru Provinsi Riau Febiyanti Kusuma Ningtyas; Ridar Hendri; Tince Sofyani
JURNAL SOSIAL EKONOMI PESISIR Vol 3 No 3 (2022): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilaksanakan pada bulan Maret 2020 yang bertempat di Restoran Kang Bewok Pekanbaru Provinsi Riau. Metode yang digunakan adalah metode survey dengan melakukan observasi langsung ke lapangan, mengumpulkan data melalui wawancara dengan kuesioner. Responden dalam penelitian ini adalah pengunjung yang merupakan followers dari Restoran Seafood Pekanbaru sebanyak 100 orang yang diambil secara Purposive Sampling dengan karakteristik yang sudah ditentukan. Hasil penelitian menunjukkan bahwa responden Kang Bewok Pekanbaru memiliki umur paling banyak yaitu usia 21-25 tahun sebanyak 31 orang, sedangkan usia dibawah 20 tahun ada 23 orang, dan usia 26-30 tahun ada 29 orang, besar dari 30 tahun ada 17 orang. Pendidikan responden rata-rata sudah tamat SMA. Pendapatan responden rata-rata Rp1.000.000-Rp3.000.000. Ada dua jenis konten informasi tentang produk seafood di Restoran Kang Bewok, yaitu konten reguler dan konten instagram story. Konten reguler adalah konten-konten yang berupa foto atau video yang diupload secara reguler di instagram. Sedangkan instagram story adalah konten yang dimuat pada fitur story yang tayang berlakunya 24 jam. Konten foto terdiri ada caption, gambar, hashtags, like, sedangkan video terdiri atas gambar, suara, caption, dan untuk instagram story terdiri atas caption, suara. Dimana isi dari ketiga isi konten ini tentang produk makanan dan pengunjung yang datang. Dimnana durasi dari setiap video lebih kurang 1 menit dan untuk instagram story 15 detik. Omset penjualan sebelum menggunakan instagram sebesar Rp63.0000.000 dengan rata-rata Rp21.000.000 selama 3 bulan, dan sesudah menggunakan instagram sebesar Rp269.000.000 dengan rata-rata Rp24.454.545 selama 11 bulan. Dari hasil analisis regresi linear berganda faktor yang mempengaruhi variabel penjualan adalah Frekuensi seperti produk, promosi, harga dan tempat.
Pengolahan kue bolu Daun Kelor (Moringa oleifera) dan sate lilit ikan Patin (Pangasius djambal) di Desa Kuok Kecamatan Kuok Kabupaten Kampar Trisla Warningsih; Kusai Kusai; Andarini Diharmi; Tince Sofyani; Rindi Metalisa; Muhammad Arief; Tessha Fitriani; M. Faiz Akhimuddin; Silfi Zuhriani; Herawati Br Ginting; Marifa Indar Wara Gandini; Siti Aminah; Yuni Suseno; Deando Hentun Gultom; Feby Dwi Anisha Putri
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.36-42

Abstract

This community service program aims to innovate in the manufacture of products made from Moringa leaves (Moringa oleifera) and catfish (Pangasius spl) in Kuok Village. The method applied in this activity is the socialization and trial of making catfish satay wraps and Moringa leaf sponge cake. The target communities in this activity are women in Kuok Village who are members of the Kuok Village PKK and the community around the Lontiok Kandil Kemilau Emas House. This activity resulted in a new perspective in the Kuok Village community in empowering women to support the household economy by innovating and participating in trials of making catfish satay wraps and Moringa leaf sponge cake.
Feasibility Analysis of Asian Redtail Catfish (Hemibagrus nemurus) Cultivation Floating Net Cage System in Pangkalan Kerinci Timur Village, Pangkalan Kerinci District, Pelalawan Regency, Riau Province Addinul Akbar; Tince Sofyani; Zulkarnaini Zulkarnaini
Jurnal Perikanan dan Kelautan Vol 28, No 2 (2023): June 2023
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.28.2.230-237

Abstract

This research was conducted in Pangkalan Kerinci Timur Sub-district, Pangkalan Kerinci District, Pelalawan Regency, Riau Province to calculate the amount of investment, revenue, profit, and the feasibility level of Asian redtail catfish farming based on financial aspects using investment analysis, revenue, profit, revenue cost of ratio (RCR), financial rate of return (FRR), and payback period of capital (PPC). The method used in this research is the survey method while the determination of respondents is done by census. Data collection was carried out by direct observation, interview, and documentation with 10 mackerel fish farmers. The results showed that the cage size of Asian Redtail Catfish farmers consisted of size of 4×2×1.8 m³, the total investment was (IDR 22,048,997.00), the revenue received was (IDR 28,437,500.00/year), the profit received was (IDR8,442,629.00/year), RCR (1.42), FRR (38.29%), PPC (2.61). Meanwhile, for cages of size 4×4×1.8 m³, the total investment is (IDR30,027,500.00), the revenue received is (IDR 47,500,000.00/year), the profit received is (IDR19,066,669.00/year), RCR (1.67), FRR (63.49%), PPC (1.57). Based on the results of the RCR calculation of more than 1, FRR is greater than the bank interest rate of 6.4%, PPC is less than the maximum time required and the economic life of the equipment used for Asian redtail catfish farming is 3 years, then the Asian redtail catfish farming business is feasible to run but the income level of Asian redtail catfish floating net cage farmers is in the low category
Feasibility Analysis of Gill Net Capture Business in Pekan Tua Village, Kempas Sub-District, Indragiri Hilir District, Riau Province Aldiyan Saputra; Tince Sofyani; Hazmi Arief
Jurnal Perikanan dan Kelautan Vol. 29 No. 3 (2024): October
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.29.3.319-326

Abstract

The success of the fishing business is determined by several factors, including the fishing ground, the fishing fleet (fishing boat), the skills of the fishermen (skill), and the fishing gear itself. In this case, fishing gear is the basic construction material that determines the purpose and efficiency of new fishing results advancing toward specifications. This study analyses the investment, production, income, and business feasibility of gill net fishing gear in Pekan Tua Village, Kempas District, Indragiri Hilir Regency, Riau Province. The research method used is the survey method. The type of data collected includes primary data and secondary data. The results of this study are as follows: 1) Total investment of IDR0,931,500 with fixed capital of IDR 40,750,000 and working capital of IDR 181,5000. 2) The average catch of gill net fishermen in Pekan Tua Village in a year in the peak season is 1,413.7 kg /year, in the medium season in a year 1416.9 kg/year, and in the lean season in a year 473.80 kg year. The total catch of fishermen per year is 3,116.36 kg /year. The average net income fishermen earn based on the peak season is IDR 31,796,127, and the medium season IDR 32,650,170. The lean season IDR 5,004,336 3) Revenue Cost of Ratio (RCR) obtained a value of 2.19, Financial Rate of Return (FRR) of 169.68%, and in the Payback Period of Capital (PPC) analysis obtained a result of 0,59 or 6 months. So, based on this feasibility analysis, the gill net fishing gear business in Pekan Tua Village follows existing criteria/provisions, and it can be concluded that this business is profitable and feasible to run.
Analysis of Production and Income of Fishermen Fishing Tools at Kepenghuluan Sungai Bakau, Sinaboi Sub-District, Rokan Hilir Regency, Riau Province Orita Nadia Tamba; Hendrik Hendrik; Tince Sofyani
Jurnal Perikanan dan Kelautan Vol. 29 No. 1 (2024): February
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.29.1.54-59

Abstract

This research was conducted from November to December 2022 to analyze how much influence production factors influence the catch of trawl fishermen and know the income of fishermen who use trawl fishing gear in the Penghuluan Sungai Bakau, Sinaboi District, Rokan Hilir Regency Riau Province. The method used in this study was a survey that determined the sample using the total sampling or census method. The number of samples taken was 32 fishermen who used trawl fishing gear. The results of this study are the size of the ship and the length of time at sea affect the production of fishing trawler catch haul. In contrast, the number of crew members and experience at sea has no significant effect on fishing production with trawl fishing gear. The total net income or profit earned by fishermen is calculated for 20 trips/month, fishermen using 2 GT vessels amounting to IDR 25.496.044 and those using 3 GT vessels amounting to IDR 22.258.057 in peak season. In the middle season, fishermen's income is calculated for 20 trips/month using 2 GT vessels of IDR15.014.933 and those using 3 GT vessels of IDR12.386.628.
Profit Sharing System for Drift Gill Net Fishermen in Bagan Hulu Village, Bangko District, Rokan Hilir Regency, Riau Province Ira Mawar Malau; Tince Sofyani; Hendrik Hendrik
Jurnal Perikanan dan Kelautan Vol. 29 No. 1 (2024): February
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.29.1.70-76

Abstract

This research was conducted in Bagan Hulu Village, Bangko District, Rokan Hilir Regency, Riau Province on November 21 - December 09, 2022, to analyze the profit-sharing system for drift gill net fishermen and compare the profit-sharing system that applies in Bagan Hulu Village with the Law No.16 of 1964 concerning profit sharing. The method used was a survey with a total sample of 32 fisherman owners; the sampling technique was simple random sampling. The results showed that the profit-sharing system for drift gill net fishermen in Bagan Hulu Village, Bangko District, Rokan Hilir Regency, Riau Province, uses a local profit-sharing system by sharing profits after deducting production costs with a percentage of 60% for fisherman owners and 40% for labor fishermen provided that all operational costs are shared. From a comparison of the profit-sharing system according to UUBHP, the share of income for fishermen who own drift gill nets in Bagan Hulu Village is greater than that according to UUBHP. The difference can be seen from the joint costs incurred. In the law, the shared costs incurred are consumption, while in the Bagan Hulu Village, the shared costs incurred are all operational costs.