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All Journal Journal The Winners Jurnal Dimensi Postgraduate Management Journal Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Society
Yandra Rivaldo
Ibnu Sina University
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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INFLUENCE OF MARKETING STRATEGY, TRUST, AND PERCEPTION SERVICE QUALITY OF PURCHASING DECISIONS Yandra Rivaldo; Sabri; Andi Amang; Syarifuddin
Postgraduate Management Journal Vol 2 No 1 (2022): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

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Abstract

Consumer purchases in the era of the Covid-19 pandemic as a mode of driving the national economy. This study aims to confirm the theoretical model with empirical data. This study used a survey method with a causal model with multiple linear regression. This study tests the hypothesis used. The population in this study were PT. Buana Cipta Propertindo, amounting to 280 people, sampling using probability sampling method. The results of this study indicate that marketing strategy has a significant effect on purchasing decisions, trust has a significant effect on purchasing decisions, perceptions of service quality have a significant effect on purchasing decisions. Marketing strategy, trust and perceptions of service quality simultaneously influence purchasing decisions.
Co-Authors Agus Susanto Amanda Bella Shakira Andi Amang Azalia Putri Saqina Dewi Permata Sari Dibyo Harits Sulaksono Dwi Novita Intan Nasari Hendry Hendry Hutri Agus Romi Jeffi Mutiara Jeni Parastika Mohamad Aras Mutiara Rizkika Sibarani Netti Syafitri Rosita Septiani Sabri Septa Diana Nabella Sri Langgeng Ratnasari Supriadi Syarifuddin Wijaya, Elyzabeth Yandri Pratama Zahwa Rahmadina Zaifun Nur Fatrianto