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All Journal Cakrawala Pendidikan JOURNAL SPORT AREA JPOS (Journal Power of Sports) ACTIVE: Journal of Physical Education, Sport, Health and Recreation JOSSAE (Journal of Sport Science and Education) Patria : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Sport Management Jurnal Olahraga Pendidikan Indonesia (JOPI) Sports Medicine Curiosity Journal Indonesian Journal of Kinanthropology (IJOK) Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan (Jp.jok)
Billy Castyana, Billy
Department Of Physical Education, Faculty Of Sports Science, Universitas Negeri Semarang, Semarang, Indonesia
Arts Humanities Education Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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Exploration Study on Media Exposure and Maintenance of the 22nd Tour de Borobudur Sports Tour Activities 2022 Zefanya, Calvin; Castyana, Billy; Rahayu, Tandiyo; Setyawati, Heny; Ali, Mohammad Arif; Anggita, Gustiana Mega; Yudhistira, Dewangga
Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan (Jp.jok) Vol. 7 No. 2 (2024): Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan (Jp.jok) May 2024
Publisher : Physical Education, Health and Recreation Study Program, Universitas Insan Budi Utomo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/jp.jok.v7i2.370

Abstract

In the holding of the 22nd Tour de Borobudur 2022, media exposure is considered to be one of the most important aspects of the event's success. Media exposure covers the sports tourism sector to attract audiences and encourage people to get to know and join the event. The main objective of this research is to find out how much media exposure there is at the 2022 Tour de Borobudur and what media gives the biggest exposure to the event. This research uses a research design that is exploration research with methods of retrieval of archive research data. The results of this study show that electronic media has 15 views and online media has 42 views. Exposure to the 2022 Tour de Borobudur event in the post-event period has the highest intensity of exposure, with a total of 35 online announcements. Online media, in the form of online news, is the primary source of exhibition for the 2022 Tour de Borobudur events compared to electronic media. So, online news has more potential than electronic media news and becomes the most recommended in the media display of the event due to the number of views given.
Co-Authors Agus Pujianto Airlangga Hartarto Blume, Andrea Brita Maharani, Salsabilla Candra, Adiska Rani Ditya Danang Aghfironindra Endang Sri Hanani, Endang Sri Ginting, Silvia Christin Gustiana Mega Anggita Heny Setyawati Hermawan Pamot Rahardjo Ilman Zuda Septiawan Kusnanda Nurrafi’u, Gizalias Kusuma, Donny Wira Yudha Laksmita Pramesty, Chandra Mohammad Arif Ali, Mohammad Arif Mugi Hartono Ngatinah Ngatinah Pornrattanachaichan, Pawatporn Priyo Puji Nugroho Rumini - Said Junaidi Santi Wijayanti, Dwi Gansar Sugiyono, Indriani Novelia Sumaryanto Sumaryanto Syahrul Rahmansyah Tandiyo Rahayu Tri Rustiadi, Tri Yudhistira, Dewangga Yusuf Suparman Zainudin Amali Zainudin Amali Zainudin Amali Zefanya, Calvin Zufar Hafizh Effendi, Muhammad