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DAVID KURNIAWAN
Fakultas Peternakan Universitas Brawijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Strategi Komisi Penyiaran Indonesia Daerah (Kpid) Sumatera Barat Dalam Mengawasi Penyiaran Iklan Politik Pada Masa Pemilihan Umum Kepala Daerah (Pemilukada) 2024 Kurniawan, David
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study investigates the approach used by the West Sumatra Regional Indonesian Broadcasting Commission (KPID) to monitor political advertisements broadcast during the 2024 regional elections. Monitoring political advertisements is crucial for maintaining a fair, transparent, and clean local democratic process. Representatives of broadcasting institutions, commissioners, secretariat staff, and staff who monitor broadcast content were interviewed and analyzed through observation and document analysis in this descriptive qualitative study. The results show that the West Sumatra KPID uses three main monitoring strategies: preventive, curative, and evaluative. The preventive strategy is used to disseminate regulations, issue technical guidelines, and coordinate across institutions. The curative strategy applies firm action against violations, such as warnings and broadcast suspensions. The evaluative strategy is used to produce reports and policy recommendations. In addition, the KPID is strengthening cooperation with the Elections Supervisory Agency (Bawaslu) and the public to increase oversight reach and provide a public complaints channel. However, oversight still faces numerous challenges. These include a lack of human resources and technology, a lack of technical regulations, and political pressure from local parties. Nevertheless, based on the media regulation theory used in this study, the West Sumatra KPID has attempted in various ways to balance freedom of expression with the public interest. They have done so in a flexible and involved manner. Going forward, this research is expected to help the KPID and related institutions improve their oversight of political advertising and broadcasting governance.
Co-Authors Aditya Wirawantoro Putra Adolina Prameswari, Dolly Agustin Mardiana, Nur Azis, Rosidi Budi Santosa Budi Santosa Budiman, Ega Dadari, Febriana Widyastuti Desmas Arifianto Patriawan Edwin Pramana Francisca Haryanti Chandra Gita Ayu Gunawan Gunawan Hanggara, Jeffry Hery Irawan, Hery Hidayatullah, Dhimas Kahfi, Ahmad Hafidzul Mahmudah, Nur Aini Maisaroh Maisaroh Mardikayasa, I Ketut Martalia, Diana Muhammad Fadli Nur Aini Mahmudah Oktaviani, Nabilla Prima Astuti Handayani Purnomo, Panji Putra, Aditya W. Reskino Reskino, Reskino Ryan Randy Suryono Simarmata, Yohanes Simatupang, Wita Sitanggang, Intan Damayanti Sjahid Latief, Mutawalli Susanto, Erliyan Redy Tjahjadi, Eduard Yayan Hendrian Yulia Indriani Zahran, Akmal