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All Journal Jurnal Strategi Pemasaran Jurnal Teknologi Informasi dan Ilmu Komputer FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN MANDAR: Management Development and Applied Research Journal Mavis : Jurnal Desain Komunikasi Visual INTASTAWIT Journal (Indonesian Tasamuh, Tawassuh, I`tidal dan Tawazzun) Journal of Trends Economics and Accounting Research JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA Jurnal Pengabdian Masyarakat Sains dan Teknologi E-JRM Abdi Akommedia : Jurnal Pengabdian Masyarakat Santri : Jurnal Ekonomi dan Keuangan Islam KINERJA : Jurnal Ekonomi dan Bisnis Tautologi: Journal of Mathematics Education
Denny Kurniawan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Public Health Social Sciences Other

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Journal : Journal of Trends Economics and Accounting Research

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Pengaruh Bauran Pemasaran 7P Terhadap Keputusan Pembelian Pada Rumah Cantik Fazia Beauty Sastya Putri; Denny Kurniawan; Suci Pawiati
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1111

Abstract

Mixed marketing is a tool tool used by marketers to get the desired response from the target market. Any marketing mix can have a positive or negative influence on consumer purchasing decisions. The study uses a descriptive survey approach, where the information collected from respondents uses a questionnaire. The object in this study is the consumer of the beautiful house Fazia Beauty located in JL. Brigjen Sutiyoso no. 32b City Metro Lampung. Data analysis such as validity, reliability, normality, linearity, homogenity, and double linear analysis is used. This study aims to find out whether product variables (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7) influence the purchase decision on the beautiful Fazia Beauty House in the Metro City. The number of samples selected allows researchers to collect data from respondents. Further, data from respondents were processed using the IBM SPSS Statistics Subscription program version 26. It is known that product variables (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7) simultaneously influenced the purchase decision. (Y).
Co-Authors Arestini, Tri Ratna Diky Angga Hendrawan Dina Nadiyah Faiqoh Dwitanta, Sucipto Hadi Sunaryo Harits Kurniawan Harto Hendra Kurniawan Ida Ayu Putu Sri Widnyani Ilham Setio Wibowo Kornedi, Gloria Natalina Kurniawan, Harits Kusumasari, Adita Ayu Maria Magdalena Purba, Maria Magdalena Mohammad Rizal Nikentari, Nerfita Nurjanah, Eva P, Nurhaedah Palandi, Jozua Ferjanus Pawiati, Suci Putri, Sastya Putri, Yola Amelia Reni Diah Setiowati Ridho Aritonang Ritha, Nola Rizkya, Annisa Berliana Robi Santoso Sastya Putri Siagian, Esther Magdalena Sinta Kamila Suci Pawiati Sulistyowati, Reny Sunaryo - Tri Endang Yulianti Uty, Sastya Putri Wibowo, Ilham Setio Yuliati, Tri Endang