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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Konseling dan Pendidikan The Asian Journal of Technology Management (AJTM) AdBispreneur Hasanuddin Economics and Business Review Jurnal Ilmu Keluarga dan Konsumen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Agregasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Litbang Polri Cakrawala Repositori Imwi Journal La Sociale BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Science and Society (IJSOC) Eduvest - Journal of Universal Studies Environmental, Social, Governance, and Sustainable Business
Eko Sakapurnama
Department Of Administration Sciences, Faculty Of Social And Political Sciences, Universitas Indonesia, Depok, Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Hasanuddin Economics and Business Review

 1 
ANALYSIS ON ENTREPRENEURIAL INTENTION, MOTIVATION AND PERSONALITY TRAITS: STUDY AT UNIVERSITAS INDONESIA Razanah Mahdi; Eko Sakapurnama
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 3, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.94 KB) | DOI: 10.26487/hebr.v2i3.1679

Abstract

In the era of disruption, organization needs people who posses the entrepreneurial profile. The study aims to provide a general description on the level of entrepreneurial intention, motivation, and personality traits of final years students of the University of Indonesia. Entrepreneurial Intention is measured by two dimensions, i.e. Immediate Term Intention and Future Intention. Meanwhile, Entrepreneurial Motivation is measured by three dimensions, namely Ambition for Freedom, Self-Realization, and Pushing Factors. Personality Traits are measured by four dimensions, namely Personality Traits, Business Relation, Behavior in Organization, and Other Characteristics. The study compiled as respondents 150 final year students from 5 faculties, namely: Faculty of Economics and Business, Faculty of Administrative Science, Faculty of Pharmacy, Faculty of Computer Science and Faculty of Engineering. Afterwards, it applied mean value to analyze respondents’ answers. The results show that final year students from the Faculty of Economics and Business, Faculty of Administrative Science, Faculty of Pharmacy, Faculty of Computer Science and Faculty of Engineering, have high intention, high motivation, as well as strong personality to become entrepreneur.
THE CHALLENGES IN HIGHER EDUCATION INSTITUTIONS IN INDONESIA: ARE WE ENTREPRENEURIAL UNIVERSITY YET? Eko Sakapurnama; Martani Huseini; Pantius Drahen Soeling
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 3, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1338.897 KB) | DOI: 10.26487/hebr.v2i3.1680

Abstract

Today, the world has entered the industry revolution 4.0 era. It is inevitable that higher education institutions become the agents of change of civilizations that support the phenomenon. Some conceptions related to knowledge-based economy, entrepreneurial university or third-generation university, became the frame of thinking of experts who encourage university policies and strategies. This literature review is intended as an analysis on the current condition of higher education institutions in Indonesia, especially Universitas Indonesia and Universitas Gajah Mada, both of which are leading universities in Indonesia. As a state-owned university that is given an autonomy, the government restricts their subsidy, and this has put both state-owned universities (PTNBH) in a dilemma in an attempt to implement their Tri Dharma's activities, mainly because unclear policy to get the financial income from non-educational costs. This article will highlight some thoughts related to entrepreneurial universities, such as definitions, transformation models, and challenges to become entrepreneurial universities.
Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention Hasena, Camelia; Sakapurnama, Eko
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 1, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i1.2746

Abstract

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.
ANALYSIS ON ENTREPRENEURIAL INTENTION, MOTIVATION AND PERSONALITY TRAITS: STUDY AT UNIVERSITAS INDONESIA Mahdi, Razanah; Sakapurnama, Eko
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 3, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i3.1679

Abstract

In the era of disruption, organization needs people who posses the entrepreneurial profile. The study aims to provide a general description on the level of entrepreneurial intention, motivation, and personality traits of final years students of the University of Indonesia. Entrepreneurial Intention is measured by two dimensions, i.e. Immediate Term Intention and Future Intention. Meanwhile, Entrepreneurial Motivation is measured by three dimensions, namely Ambition for Freedom, Self-Realization, and Pushing Factors. Personality Traits are measured by four dimensions, namely Personality Traits, Business Relation, Behavior in Organization, and Other Characteristics. The study compiled as respondents 150 final year students from 5 faculties, namely: Faculty of Economics and Business, Faculty of Administrative Science, Faculty of Pharmacy, Faculty of Computer Science and Faculty of Engineering. Afterwards, it applied mean value to analyze respondents’ answers. The results show that final year students from the Faculty of Economics and Business, Faculty of Administrative Science, Faculty of Pharmacy, Faculty of Computer Science and Faculty of Engineering, have high intention, high motivation, as well as strong personality to become entrepreneur.
THE CHALLENGES IN HIGHER EDUCATION INSTITUTIONS IN INDONESIA: ARE WE ENTREPRENEURIAL UNIVERSITY YET? Sakapurnama, Eko; Huseini, Martani; Soeling, Pantius Drahen
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 3, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i3.1680

Abstract

Today, the world has entered the industry revolution 4.0 era. It is inevitable that higher education institutions become the agents of change of civilizations that support the phenomenon. Some conceptions related to knowledge-based economy, entrepreneurial university or third-generation university, became the frame of thinking of experts who encourage university policies and strategies. This literature review is intended as an analysis on the current condition of higher education institutions in Indonesia, especially Universitas Indonesia and Universitas Gajah Mada, both of which are leading universities in Indonesia. As a state-owned university that is given an autonomy, the government restricts their subsidy, and this has put both state-owned universities (PTNBH) in a dilemma in an attempt to implement their Tri Dharma's activities, mainly because unclear policy to get the financial income from non-educational costs. This article will highlight some thoughts related to entrepreneurial universities, such as definitions, transformation models, and challenges to become entrepreneurial universities.
Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention Hasena, Camelia; Sakapurnama, Eko
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 1, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i1.2746

Abstract

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.
Co-Authors Achmad Fauzi Affan Gaffar Asriyadi, Dony Assidiqie, Sulthon Nasrudin Astuti, Septi Darmawan, Aditya Angga Dewi, Afiya Noor Dianita Rahmawati Dwi Lina Arifianti Hanandy, Rizka Hasan, Siti Amalia Hasena, Camelia I Made Suryawan Ismail Lina Miftahul Jannah Mahdi, Razanah Martani Huseini Martani Huseini Muh Azis Muslim Muhamad Rizal Firdaus Nugraha, Ikhsan Nurul Safitri Nurul Safitri Nurul Safitri Nurul Safitri Pantius Drahen Soeling Prima Nurita Rachma Fitriati Raslin, Harvin Razanah Mahdi Retno Kusumastuti Setiawan, R. Hendy Soeling, Pantius Drahen Suryadi Suryadi Suryawan, I Made Umanto, Umanto Wahyono, Ary Wibowo, Aprianto Hani