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Journal : Journal on Education

Pengaruh Kualitas Pelayanan Bank BNI Terhadap Kepuasan Mahasiswa Sebagai Nasabah di UNIMED Hotman Siboro; Nurita Pasaribu; Syaqinah Ujung; Hasyim Hasyim
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7368

Abstract

This research explores the impact of service quality at Bank Negara Indonesia on student satisfaction as customers at Universitas Negeri Medan. In the context of intense competition within the banking sector, service quality has become a key factor in attracting and retaining customers. Utilizing a quantitative approach, this study employs surveys to collect data from students who are customers of BNI. The analysis results indicate a significant positive influence between service quality and customer satisfaction. Each improvement in service quality contributes to an increase in student satisfaction. These findings emphasize the importance of BNI in enhancing service quality dimensions, such as responsiveness and attention to customers, to meet the expectations of the younger generation. By understanding these factors, BNI is expected to strengthen customer loyalty and enhance competitiveness in the banking industry. This research provides valuable insights for bank management in formulating more effective service strategies.
Pengaruh Penggunaan E-Money Dan QRIS Terhadap Kemudahan Bertransaksi Mahasiswa Pendidikan Ekonomi Angkatan 2021 Universitas Negeri Medan Rowinna Siburian; Angela Anggraini; Putri Damayanti Saragih; Venus Situmeang; Hasyim Hasyim
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7604

Abstract

This research aims to analyze the influence of E-Money and QRIS on the ease of transactions among economic education students class of 2021, Medan State University. The method used in this research is a quantitative approach with the analytical model used is multiple regression analysis, with data collected through questionnaires distributed to 41 respondents. The analysis results show that the calculated T value for E-Money is 2.503, exceeding the T Table of 1.683, and the T Calculated for QRIS reaches 5.941, also higher than the same T Table. In addition, the F Calculated value is 197.9004, much greater than the F Table of 2.86, indicating the overall significance of the model. The adjusted R-Squared reached 87.25%, indicating that E-Money and QRIS contributed significantly in explaining variations in ease of transactions. These findings underscore the importance of using both payment methods in increasing transaction efficiency among students. These results confirm that the use of E-Money and QRIS not only has a positive impact, but also has a significant relationship in increasing the ease of transactions. This means that both play an important role in facilitating the transaction process, which can improve the overall user experience.