Article Per Year (5 Year)
p-Index From 2020 - 2025
2.863
P-Index
This Author published in this journals
All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Ekonomi Bisnis Manajemen Prima Journal of Management and Bussines (JOMB)
Rosinta Romauli Situmeang
Universitas Prima Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
The Effect Of Product Quality, Responsiveness and Promotion on Customer Satisfaction at PT. Global Graha Sarana Abadi Jeffrey Jeffrey; Rosinta Romauli Situmeang; Christopher Christopher
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research location was conducted at PT Global Graha Sarana Abadi. PT Global Graha Sarana Abadi is a company engaged in the retail trade of household electrical appliances and lighting equipment. At this time the company is experiencing a decline in customer satisfaction which can be seen from the complaints submitted to the company. In general, product quality is closely related to the product's ability to withstand durability and the ability of the product to carry out its functions. Responsiveness is the ability of employees to serve customers owned by employees. Fast and maximum service will be a separate assessment for employees in the company. Promotion is a product introduction process carried out by the company by providing certain benefits to prospective customers who will buy the product. The theoretical limitation will be limited through marketing management in product quality, responsiveness, promotion and customer satisfaction. This study uses a simple random sampling formula with the Slovin formula. With a population of 136 customers and 30 people to test the validity and a sample of 101 customers. Quantitative research was chosen as the data collection method. The analysis used in the form of multiple analysis methods, determination testing and testing simultaneously test (28.190> 3.09) and partial test (2.779> 1.984), (5.529> 1.984) and (4.794> 1.984). The results showed that product quality, responsiveness and promotion were positive and significant with a coefficient with a ratio of 44.9%..
The Effect of Product Quality, Responsiveness and Promotion on Customer Satisfaction at Pt Global Graha Sarana Abadi Jeffrey Jeffrey; Rosinta Romauli Situmeang; Christopher Christopher
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research location was conducted at PT Global Graha Sarana Abadi. PT Global Graha Sarana Abadi is a company engaged in the retail trade of household electrical appliances and lighting equipment. At this time the company is experiencing a decline in customer satisfaction which can be seen from the complaints submitted to the company. In general, product quality is closely related to the product's ability to withstand durability and the ability of the product to carry out its functions. Responsiveness is the ability of employees to serve customers owned by employees. Fast and maximum service will be a separate assessment for employees in the company. Promotion is a product introduction process carried out by the company by providing certain benefits to prospective customers who will buy the product. The theoretical limitation will be limited through marketing management in product quality, responsiveness, promotion and customer satisfaction. This study uses a simple random sampling formula with the Slovin formula. With a population of 136 customers and 30 people to test the validity and a sample of 101 customers. Quantitative research was chosen as the data collection method. The analysis used in the form of multiple analysis methods, determination testing and testing simultaneously test (28,190 > 3.09) and partial test (2,779 > 1,984), (5,529 > 1,984) and (4.794 > 1,984). The results showed that product quality, responsiveness and promotion were positive and significant with a coefficient with a ratio of 44.9%.
The Effect of Product Quality, Distribution Channels and Service Quality on Customer Satisfaction Spotlights Rosinta Romauli Situmeang; Wandy Tanzil; Vincent Tandratama; Suryo Anwar Putra
Enrichment : Journal of Management Vol. 10 No. 2, May (2020): Management
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (980.395 KB)

Abstract

The purpose of this research is to examine the effect of Product Quality on the Customer Satisfaction of Spotlights of PT XYX. The research method used is linear regression analysis. The population in this study was 191 customers and the sample was 131 luxent spotlight customers. The results of simultaneous and partial calculations of Product Quality, Distribution Channels and Service Quality affect the Customer Satisfaction Spotlights of PT XYX.
PENGARUH KUALITAS PELAYANAN, PROMOSI PENJUALAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PT DARUL UMROH HARAMAIN MEDAN Bima Sandi Kosasi; Rosinta Romauli Situmeang; Maria Claudia Kharisma; Jenny Astri
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 4 No. 1 (2022): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v4i1.2917

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan, promosi penjualan dan harga terhadap keputusan pembelian PT Darul Umroh Haramain Medan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian pada PT Darul Umroh Haramain Medan.Sampel penelitian ini menggunakan rumus Hair et al yaitu sebanyak 115 responden. Teknik pengumpulan data melalui kuisioner dan wawancara yang telah diuji validitas dan reliabilitasnya. Analisis data yang digunakan dalam penelitian ini adalah metode Structural Equation Model (SEM) dengan metode alternatif Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa : (1) kualitas pelayanan berperngaruh positif tidak signifikan terhadap keputusan pembelian dengan nilai 0.012 dan P-Values0.686. (2) promosi penjualan berpengaruh positif tidak signifikan terhadap keputusan pembelian dengan nilai 0.131 dan P-Values 0.177. (3) harga berperngaruh positif signifikan terhadap keputusan pembelian dengan nilai 0.270 dan P-Values 0.032.
The Influence of Price, Product Quality and Service Quality on Purchase Decisions PT. Panca Asri Sentosa Alfendo Louis; Dandy Chandra; Rosinta Romauli Situmeang
Journal of Research in Business, Economics, and Education Vol. 5 No. 1 (2023): February 2023
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jrbee.v5i1.425

Abstract

Researchers took the research object at PT. Panca Asri Sentosa, due to a decrease in purchasing decisions from customers. Purchasing decision is a person's reaction to a product offered. Price, Product Quality and Service Quality are one of the reasons for the decline in purchasing decisions. The research approach used is a quantitative approach. The type of research used in this research is descriptive quantitative. In accordance with the research objectives, the nature of this research is descriptive explanatory. The population used is 133 corporate customers and the sample of this study is 100 people obtained from the Slovin formula. used to test the validity and reliability are as many as 30 customers at the same company. The results of the linear regression analysis show Purchase Decision = 4.724 + 0.298 Price + 0.763 Product Quality + 0.125 Service Quality. The results showed partially and simultaneously price, product quality and service quality partially have a significant influence on purchasing decisions at PT. Panca Asri Sentosa. The Adjusted R Square value is 0.635 which means that it implies that the effect of the independent variable on the dependent variable is 63.5% and the remaining 36.5% is the influence of other independent variables.
Pengaruh Persepsi Harga, Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada PT Nicky Tri Cahaya Medan Chrysant Lambok Chandra; Rosinta Romauli Situmeang; Citra Lius Winardi; Caroline Caroline; Chandra Wijaya; William Tjong
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.2054

Abstract

Tujuan Penelitian adalah untuk Persepsi Harga, Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada PT Nicky Tri Cahaya Medan. Pendekatan penelitian ini berdasarkan pendekatan kuantitatif. Populasi dalam penelitian ini berjumlah 132 pelanggan dan jumlah sampel dalam penelitian ini adalah sebanyak 99 pelanggan.. Teknik sampling yang digunakan adalah sampling random sampling, Teknik pengumpulan data mengunakan kuesioner, wawancara dan studi dokumentasi. Teknik analisa data mengunakan análisis regresi linear berganda. Hasil pengujian hipotesis secara parsial diperoleh nilai thitung > ttabel atau 3,412 > 1,985 dan signifikan yang diperoleh 0,001 < 0,05, berarti b secara parsial Persepsi Harga berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada  PT  Nicky Tri Cahaya Medan. Hasil pengujian hipotesis secara parsial diperoleh nilai thitung > ttabel atau 3,520 > 1,985 dan signifikan yang diperoleh 0,001 < 0,05, berarti  b  secara  parsial  Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada PT Nicky Tri Cahaya Medan. Hasil pengujian hipotesis secara parsial diperoleh nilai thitung > ttabel atau 2,256 > 1,985 dan signifikan yang diperoleh 0,026 < 0,05,  berarti  secara  parsial  Kepuasan Pelanggan berpengaruh positif dan signifikan  terhadap  Loyalitas  Pelanggan  pada PT Nicky Tri Cahaya Medan. Hasil pengujian diperoleh nilai F hitung  (25,707) > F tabel  (2,70)  dan probabilitas signifikansi 0,000 < 0,05, berarti secara simultan Persepsi Harga, Kualitas Pelayanan dan Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada PT Nicky Tri Cahaya Medan.
Pengaruh Manajemen Pemasaran Untuk Meningkatkan Pelayanan Jasa Terhadap Konsumen Di PT. Bentara Citra Dinamik Rosinta Romauli Situmeang; Charlene Charlene; Daniel Ginting Munthe; Cristian Philips; Poltak Sinaga
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2175

Abstract

Bentara Citra Dinamik merupakan sebuah perusahaan yang bergerak di bidang PPJK dalam mengurus import barang. Pengiriman adilakukan baik dalam negeri maupun luar negeri. Perusahaan PT. aBentara Citra Dinamik aberdiri tahun 2016 dan berkantor dministrasi di Jalan Asia Baru No 21 Medan. Wilayah penjualan perusahaan melayani jasa import barang Kargo mulai adari lokasi misalnya China, Surabaya Medan adan alain alain. Dalam hal aini penelitian hanya mengambil data penjualan untuk konsumen lokal di wilayah Medan saja. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif yang signifikan secara parsial antara Kualitas Pelayanan terhadap Keputusan Pembelian dan terdapat pengaruh positif yang signifikan secara parsial antara Kepercayaan terhadap Keputusan Pembelian. Perbandingan antara Fhitung dengan Ftabel adapat membuktikan bahwa secara serempak Kualitas Pelayanan dan Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian.  
Harga, Pelayanan, dan Promosi Terhadap Keputusan Pembelian Pelanggan Cherish Cherish; Angelly Pratiwi; Hasiholan P. Manik; Billy Gunawan; Rosinta Romauli Situmeang; Firmansyah Firmansyah
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.6298

Abstract

This study aims to determine the effect of price, service, and promotion on customer purchasing decisions at PT. Tirtasari Pure Source. This research method is Quantitative. The population of this research is 118 customers. Data will be analyzed by validity test, classical assumption test, and hypothesis test. The results showed that price has a negative and significant influence on purchasing decisions. Service has a positive and significant influence on Purchasing Decisions. Promotion has a positive and significant influence on Purchase Decision. Simultaneously Price, Service and Promotion have a significant influence on Purchasing Decisions. Keywords: Price, Purchase Decision, Service, Promotion
Pengaruh Kemasan, Brand Image, Dan Harga Terhadap Pembelian Kosmetik Mustika Ratu Pada PT Liandi Prima Abadi Shandy Kelvin Lamlie; Rosinta Romauli Situmeang; Shiera Stevany; Natalie Natalie
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1382

Abstract

Melatarbelakangi penelitian bahwa terdapay rendahnya pembelian kosmestik yang dilakukan oleh konsumen. Alasan ini menjadi dasar penting dalam penelitian ini. Untuk itu pengunaan metode kuantitatif dan jumlah responden berjumlah 150 responden sebagai sampel penelitian. Dari penelitian ini memperoleh kemasan, brand image dan harga mempunyai pengaruh terhadap keputusan pembelian baik secara individual maupun secara bersama.
Co-Authors Ade Prasetio Alfendo Louis Andre Edward Panjaitan Angelly Pratiwi Antoni Antoni Arvin Raj Athaya Agnezka Billy Gunawan Bima Sandi Kosasi Calvin Bigo Caroline Caroline chandra wijaya Charlene Charlene Cherish Cherish Christopher Christopher Chrysant Lambok Chandra Citra Lius Winardi Cristian Philips Dandy Chandra Daniel Ginting Munthe Devin Reinaldo Dosniati Karina Eric Halim Firmansyah Firmansyah Hasiholan P. Manik Jeffrey Jeffrey Jeffrey Jeffrey Jenny Astri Jesinda Patricia Josua Pratama Nababan Lastiar Nurcahaya Sinaga Leonardi Hermawan Maria Claudia Kharisma Mayang Pebri Yanti Megawati Sagala Nabila Husna Natalie Natalie Poltak Sinaga Ricky Maruli Rumiris Melvani Tampubolon Samuel Agung Hutauruk Shandy Kelvin Lamlie Shiera Stevany Siti Nurhaliza Stefanny Stefanny Suryo Anwar Putra Vincent Tandratama Wandy Tanzil William Tjong William William William Yap Yodia Friska Br Subakti