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Journal : Jurnal Iso

Motivation for Virtual Purchase of Higgs Domino Game Players Among Bengkulu City Millenials Monica Anggraini; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2876.58 KB) | DOI: 10.53697/iso.v2i1.653

Abstract

This study aims to determine the virtual purchase motivation of Higgs Domino game players among millennials in Bengkulu City. The researcher also used the concept of Hedonism Motivation Theory according to Gultekin and Ozer (in Utami, 2017) which has 6 elements, namely Adventure Shopping, Gratification or relaxation shopping, Value Shopping, Social Shopping, Idea shopping and Role shopping. The data were collected through interviews, observations, and literature studies. The informants in this study amounted to six millennials in Bengkulu City. The results of this study indicate that there is a hedonistic motivation that encourages millennials to make virtual purchases on the Higgs Domino game. Adventure Shopping in this study is the informant will feel an adventure that can arouse enthusiasm when buying chips. Gratification or relaxation shopping in this study is informants can forget their problems and fatigue. Value Shopping in this study is informants are more interested in buying if the seller offers a discounted price. Social Shopping in this study is informants feel happy when buying chips and interacting with the seller. The idea of shopping in this study is that the informants play games because they follow the trend. Role shopping in this research is the informant sends the chip if his friend also sends the chip for him.
Personal Branding Analysis of Bengkulu City Selebgram Through Ikoy-Ikoy Content Nur Leli; Sri Narti; Anis Endang SM
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2933.032 KB) | DOI: 10.53697/iso.v2i1.654

Abstract

This study aims to determine the personal branding of Bengkulu City celebgram through ikoy-ikoy content. This study used data collection techniques of observation, interviews, and documentation. The subject in this study was@akadika. This research is qualitative with a descriptive approach with the theory of Personal Branding called Montoya (in Haroen 2014) consisting of eight personal branding concepts. The results of this study show that the Akadika program fulfills eight personal branding concepts, namely: 1) Specialization: Akadika with his expertise in photography distributes Ikoy-Ikoy in the form of color presets. 2) Leadership: Akadika explained by asking questions about photography, either from the color presets used, the equipment, or the settings used. 3) Personality: Akadika makes good use of its brand so that it can be trusted by the followers by posting content that can add insight. 4) Difference: Akadika is better known as a photographer with the abilities possessed by him. 5) Visible: to be more recognizable and visible, Akadika is always active on Instagram social media by posting educational content and providing photos and videos. 6) Unity: Akadika's life on social media Instagram describes how his life in the real world looks like. 7) Constancy: the steps taken by Akadika in providing Ikoy-Ikoy content are making questions, where in the question there is an image that explains the question. 8) Good Name: by providing Ikoy-Ikoy content, it can broaden the horizons of its followers on Instagram and get the color presets they share
The Meaning of the Message of Human Relations with Himself and Others in the Film "A Million Loves for Him" Rahayu Putri Purnama Bismaini; Anis Endang SM; Asnawati Asnawati
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3505.503 KB) | DOI: 10.53697/iso.v2i1.655

Abstract

This study aims to determine the meaning of the message of human relations with themselves and others in the film "Sejuta Sayang Untuknya". This research uses descriptive qualitative research methods with data collection techniques namely observation, documentation and literature study. The theoretical basis used is Roland Barthes' semiotic analysis consisting of denotation, connotation and myth. The results of the study indicate that the meaning of the message of human relations with himself is: (a) work ethic which is divided into 5, namely working lawfully, studying hard, being disciplined, being responsible, adhering to principles. (b) imitating signatures, (c) forgiving, (d) honest which is divided into 2, namely honest in words and honest in deeds. The meaning of the message of human relations with each other is: (a) manners which are divided into 3, namely with older people, talking to parents, greeting when visiting and meeting. (b) please help, (c) be rude to parents, (d) say thank you.
Self Disclosure Analysis of Second Instagram Account Users Among Students of Dehasen University Bengkulu Bogi Andrian; Anis Endang SM; Vethy Octaviani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2110.91 KB) | DOI: 10.53697/iso.v2i1.658

Abstract

This study aims to find out the self disclosure of second instagram account users among students of Dehasen Bengkulu University. In this study using qualitative research methods with a type of qualitative descriptive approach research. The number of informants in this study was 5 people. Data collection techniques in this study used methods of observation, interview and documentation. The data analysis technique performed is a Miles and Huberman model analysis technique that is carried out in three stages, data reduction, data presentation and drawing conclusions or verification. The results showed the expression made by informants to channel hobbies, entertain themselves, and let go of the unek-unek. Self-clarity, at this stage the post that the informant shared on the second account about a person who is liked and also about life problems. Social control, this stage all informants prefer to hide personal information. In the development of relationships, it can be said that not all informants have been in contact with friends on second accounts.
Self Disclosure In Relationship With Users Of The Dating Tantan Application Arif Antoni; Anis Endang; Sapta Sari
JURNAL ISO Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2014.494 KB) | DOI: 10.53697/iso.v1i1.71

Abstract

This study aims to determine the reasons for using the Tantan application in active users of the Tantan application who have worked, to determine the self-disclosure of Tantan application users, and to determine the obstacles of Tantan users in finding a partner. This research is a descriptive qualitative research. The number of informants in this study were 6 people. Data were collected through in-depth interviews, observation, and documentation. The data analysis technique used was the Miles and Huberman model analysis technique which was carried out in 3 stages, namely: data reduction, data presentation, and drawing conclusions and verification. This research reveals that the reason Tantan users are just for fun and just want to make friends from online dating apps. Self-disclosure through Tantan is done to feel closer and more comfortable in the stage of meeting new people. The self-disclosure made by Tantan users who were informants in this study were in the form of age, occupation, hobbies, experiences, family circumstances, and love. The obstacles that Tantan users can find in finding a partner are busy work, easily boredom, closed nature and difficulty opening up.
Analysis of Teenagers' Receptions About Free Association in the "Little Mom" Series on We Tv Ria Ade Nasti; Asnawati Asnawati; Anis Endang SM
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1039

Abstract

Film is one of the mass communication media that has a major influence on the wider community. The Little Mom film series directed by Guntur Soehardjanto tells the story of teenage pregnancy which is the result of promiscuity. The purpose of this study was to analyze adolescents' reception of promiscuity in the Little Mom series. This study used a qualitative descriptive research method using Stuart Hall's reception analysis. It is expressed in three possible positions, namely dominant hegemony, negotiating position, and oppositional position carried out by the subject under study. Reception analysis refers to the study of the meaning of production and audience experience in relation to interacting with media texts. Stuart Hall explained that reception can be described through a process called encoding-decoding. Encoding is the process of translating the message carried out by the source while decoding is the recipient's attempt to translate the message obtained from the source. The research data collection technique was Roland Bartes' semiotic analysis of 5 scenes and structured interviews with 4 informants in Marga Sakti Sebelat District who were selected by purposive sampling to determine informant criteria and snowball sampling to determine the four informants in the study. The results of the study show that in the first scene, second scene, and third scene, the informants are dominated by oppositional positions. In the fourth scene, informants 1, 2 and 4 are in an oppositional position and informant 3 is in a negotiating position. In the fifth scene, informants 1, 3 and 4 are in an oppositional position and informant 2 is in a negotiating position. There are no informants who are in a position of dominant hegemony.
Effective Communication Techniques in Conveying Religious Values Through Animated Films (Study at Al Marjan Elementary School, Bengkulu City) Anisa Dwi Saputri; Anis Endang; Bayu Risdiyanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1149

Abstract

This research purpose is to describe dffective communication in delivering religious values with Animated movie. This research is gwantitative research and data are collected by using observation. interview and documentation. The result of this research shows hat efective communication technigues which used by teachers at SD AL MARJAN Bengkulu city in delivering religious values by building eredibiliay On students by creating learning system becomes fa, such as Watch Upin and Ipin movie together. Teachers tricd to obtain students" ust and with hat trust, it made teacher able to deliver the religious values material. Writer saw that religion teachers have selfcreativeness during teaching. When delivering religious values wilh Upin and Ipin animation, teachers used several ace expression and gestures s0 ihe delivery became. more interesting and eomicted. By having his attraction, students will be interested in paying attention 40 what Ihe teacher is saying. When Ihe teacher explains Ihe material. Especially religious values, the teacher already understands what the students are like, the teacher is able to listen 10 what the students say, not only listening but aho responding, paying aitention 10 students, s0 that students become clase and familiar. Afier finishing delivering the material he students seemed very enihusiastic and asked some guestions 10 Ihe teacher, and the teacher responded. very well s0 hat there was a discussion. teachers and students use language that is easy t0 understand, ihis makes ihe atmosphere 0f communication come alive, and ihe message conveyed can be well received. Upin Ipin animated movie was Ehasen for reasons acconding 10 Ihe age af Ihe students, it is still very popular with students, easy 10 understand and in accordance with Ihe material to be delivered by the teacher. The teacher can accept the student situation, accept all the different habits and character of students.
Communication Privacy Management Of Celebgrams In Bengkulu City Ardiyes Mentari Santoso; Anis Endang; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1150

Abstract

The purpose of this research is to find out the Management of Communication Privacy on Selebgram at Bengkulu city. This research uses Petronio’s theory, 2002 about communication privacy management. This research uses the qualitative research method. Data are collected by using observation, interview, and documentation as the method. The result of this research generally shows that the informants said it is very important to keep safe the privacy in selebgram era because it helps them for example to keep their figure and prevent from being talked back and can choose or negotiate with self whether to post or not about problems in their lives and family. And only will share good posts to be viewed by the public or followers.
Podcasts as a Communication Media in Increasing Knowledge of the Millennial Generation Dolly Syaitiawan; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1152

Abstract

According to the background about the problem in this research, the purpose of this research is to improve the knowledge which still unknown about politics, economics, new knowledge also speaking style which obtained from the guest the podcast host. This research uses qualitative research and data are collected by using observation, interview, documentation. The theory which used in this research is Notoatmodjo (2012). The result of this research is to find out about information, education, and entertainment. The benefit obtained from watching the Deddy Corbuizer podcast is to obtain information about political history, economics, new knowledge, and how to be good and correct in speaking technique also to make the communication are delivered with a relaxed style and not too difficult and avoid ambiguity.
Persuasive Communication Of The Information And Counseling Customer Complaints Unit At DR. M. Yunus Hospital Bengkulu On Patients’ Problems (Case Study at M. Yunus Bengkulu Hospital) Rama Diansyah; Anis Endang; Bayu Risdiyanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1153

Abstract

The purpose of this study was to determine the persuasive communication of the Information and Counseling Customer Complaints Unit at RSUD Dr. M Yunus Bengkulu. This study used qualitative research with data collection techniques, namely observation, interviews, and documentation. The theoretical basis used was the concept of persuasive communication according to De Vito (2011: 120), namely the nature that strengthens, provides illustrations, and offers information. The results of the study show that first, Reinforcing Properties; Persuasive communication applied by UPPIK to patients. Characteristics that can be strengthened include mutual respect and acceptance of differences in various matters as a good thing, tolerance for their different interests and carrying out joint activities in a community environment. Second, Providing Illustrations; Shown by the patient The use of illustrations will make it easier for the message/explanation to be understood by the patient. Third, Presenting Information; Presenting information in a persuasive manner refers to the message (speech or expression) that the UPPIK officer wants the patient to record or transmit from the message conveyed. Thus, it can be concluded that UPPIK officers apply mutual respect and make it easier to convey messages so that they form a character that strengthens, provides illustrations, and provides information in solving patients’ problems.