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All Journal Indonesian Journal of Applied Linguistics (IJAL) Publika Budaya Jurnal Pengembangan Pendidikan Lingua Cultura TARBIYA : Journal Education in Muslim Society k@ta ELLITE: Journal of English Language, Literature, and Teaching REiLA: Journal of Research and Innovation in Language Journal of English Language and Culture New Language Dimensions Indonesian Journal of EFL and Linguistics JEELS (Journal of English Education and Linguistics Studies)
Reni Kusumaningputri
University Of Jember
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : k@ta

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Unpacking Multilingualism in Tourism Peripheries in Bali: Taking a Look into Private Shop-fronts Dewianti Khazanah; Reni Kusumaningputri
k@ta: A Biannual Publication on the Study of Languange and Literature Vol 23 No 1 (2021): JUNE 2021
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.136 KB) | DOI: 10.9744/kata.23.1.28-37

Abstract

This article reports on the discussion of linguistic landscape in the course of tourism peripheries. The central aim is to unravel the salience and visibility of language practices manifested in the shop-fronts in Bali tourism peripherals. Drawing on Bourdieu’s language as social power (1983; 1993), presentation-of-self (Goffman, 1963; 1981), and good-reasons perspective (Boudon, 1990) we explore the language choices made by the local shop owners and the principles driving these choices. The findings conclude that English is the dominant language Bali tourism peripheries, and it is driven by the perceived power attributed to English and the economy benefits associated to English; the principle of presentation-of-self is not prioritized. We argue that local shop owners’ perception of targeted clients is the determining factor influencing it. Mandarin language need to be present more to cater the Chinese tourists for they constitute a big portion to the body of international tourists in Bali.
Co-Authors Dewianti Khazanah Evi Dewi Zakiya Hadi Sampurna Hari Supriono Hari Supriono Khazanah, Dewianti Ningsih, Tri Ayu Riskia Setiarini Sampurna, Hadi Supiastutik Supiastutik Syamsul Anam Tri Ayu Ningsih Wisasongko Wisasongko Wisasongko Wisasongko Yesi Puspita Yesi Puspita, Yesi