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Iswidana Utama Putra
Universitas Dehasen Bengkulu
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Journal : Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review

 1 
Marketing Strategy for Honda Motorcycles at PT. Anugrah Kirana Motor City of Bengkulu Yessinia Febiola Nainggolan; Tito Irwanto; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i2.1063

Abstract

The research objective was to determine the marketing strategy for Honda motorcycles at PT. Anugerah Kirana Motor, Bengkulu City. The type of research used by the author is qualitative research. The analytical method used in this research is SWOT analysis. The results showed that the company's internal factors consisted of the company's strengths and weaknesses with a total score of each factor that could be broken down into strengths (strengths) owned by PT. The Kirana Motor Award for the City of Bengkulu is 2.84 and the weaknesses are 1.36, so the internal cell of the business factor is 2.84 - 1.36 = 1.48. The company's external factors consist of the company's opportunities and threats with details of the opportunities that the strategy has at 2.2 and for threats it is 1.8, then the external factor cell is 2.2 – 1.8 = 0.4, so it is in cell I in SWOT analysis diagram cell. This indicates that PT. Anugerah Kirana Motor, Bengkulu City, can respond to existing opportunities in an extraordinary way and avoid threats that are in its industrial market.
Marketing Strategy for Honda Motorcycles at PT. Anugrah Kirana Motor City of Bengkulu Yessinia Febiola Nainggolan; Tito Irwanto; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i2.1063

Abstract

The research objective was to determine the marketing strategy for Honda motorcycles at PT. Anugerah Kirana Motor, Bengkulu City. The type of research used by the author is qualitative research. The analytical method used in this research is SWOT analysis. The results showed that the company's internal factors consisted of the company's strengths and weaknesses with a total score of each factor that could be broken down into strengths (strengths) owned by PT. The Kirana Motor Award for the City of Bengkulu is 2.84 and the weaknesses are 1.36, so the internal cell of the business factor is 2.84 - 1.36 = 1.48. The company's external factors consist of the company's opportunities and threats with details of the opportunities that the strategy has at 2.2 and for threats it is 1.8, then the external factor cell is 2.2 – 1.8 = 0.4, so it is in cell I in SWOT analysis diagram cell. This indicates that PT. Anugerah Kirana Motor, Bengkulu City, can respond to existing opportunities in an extraordinary way and avoid threats that are in its industrial market.
The Influence Of Location, Price, Service On The Decision To Purchase Refilled Drinking Water NN RO Bengkulu Miswan Basrudin Bondar; Ermy Wijaya; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1483

Abstract

The aim of this research is to determine the influence of location, price and service on the decision to purchase NN RO Bengkulu refillable drinking water. . The data collection method in this research used observation techniques and questionnaires, with a sample of 110 respondents. The research results show that the results of multiple linear regression show Y = 20.354 + 0.230 (X1) + 0.268 (X2) + 0.123 (X3) + 3.696. This illustrates a positive regression direction, meaning that there is a significant influence between the variables location (X1) price (X2) and service (X3) on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. From the results of the t test for the location variable (X1), it shows that tcount is 3,045 > ttable 1,658 and the significance is 0.003 < 0.05, meaning that location (X1) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The price test results (X2) show tcount 4,112 > ttable 1,658 and significance 0.000 < 0.05, meaning that price (X2) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The results of the service test (X3) show tcount 2,855 > ttable 1,658 and significance 0.005 < 0.05, meaning that service (X3) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water.
Co-Authors Andriyani Prawitasari Dennis Rydarto Tambunan Dinda Yulistin Hasan Abdulah Ida Anggriani Ida Anggriani Ida Ayu Made E M Gayatri Jusuf Wahyudi Kurniati Karim Melly Susanti Melly Susanti Miswan Basrudin Bondar Muhammad Syukur Al Hidayat Nia Indriasari Nirta Vera Yustanti Nopriansah Nopriansah Nurzam Olan Rizki Rama Triansyah Putra Reza, Heru Kreshna Sri Wahyuni Suswati Nasution Tawakal, Anzori Tito Irwanto Tri Seira Febrisa Tri Wahyu Ningsih Wagini Wijaya, Ermy Yesi Indian Ariska Yessinia Febiola Nainggolan Yudi Irawan Abi