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Iswidana Utama Putra
Universitas Dehasen Bengkulu
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Journal : Jurnal Dehasen Untuk Negeri

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Strategi Pemasaran Produk Industri Rumah Tangga Melalui Penerapan Digital Marketing Di Rt.06 Rw.03 Kelurahan Padang Jati Kota Bengkulu Tito Irwanto; Tri Seira Febrisa; Yudi Irawan Abi; Iswidana Utama Putra; Anzori Anzori
Jurnal Dehasen Untuk Negeri Vol 1 No 2 (2022): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1130.152 KB) | DOI: 10.37676/jdun.v1i2.2636

Abstract

One of the efforts to improve home industry products and expand the market, especially micro businesses in RT.06 RW.03, Padang Jati Village, Bengkulu City, carried out socialization and guidance to these business actors by utilizing social media as a product marketing tool. With the understanding of business actors about digital, the selling power of products can increase by way of sales that are responsive to consumer needs. The methods of field work carried out by students when doing community service are as follows: (1). Students who do service will visit home industry business owners (2). With an agreement on time and place for the socialization and development of digital marketing which was carried out in RT.06 RW.03 Kelurahan Padang Jati, Bengkulu City, which has 13 household units and is located in the nearest location. (3). Then socialization and training on creating social media accounts were held according to the needs of these business actors
Memanfaatkan E-Commerce Dalam Meningkatkan Pemasaran Kopi Desa Belitar Seberang kecamatan Sindang Kelingi Kabupaten Rejang Lebong Provinsi Bengkulu Yudi Irawan Abi; Yesi Indian Ariska; Nia Indriasari; Iswidana Utama Putra; Hasan Abdulah
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4318

Abstract

The development of technology, communication devices that make everyone who has a smartphone connected to the internet makes it easier for prospective buyers to find the desired item through their communication device. a very promising opportunity to be developed. The implementation of this community service aims to apply e-commerce to the sale of these coffee products. In the application of e-commerce to coffee products, it is necessary to provide insight to business actors to maintain product quality because it relates to buyer trust, providing complete and fast information, openness to information from customers and the existence of coupons and discounts for regular customers Transparency of product delivery information, trace the existence of the goods sent and good cooperation between the seller and the buyer must be maintained properly. Vigilance against online fraud is also information that needs to be given to business actors in the implementation of this community service. So that at the end of the implementation of this community service, understands online business opportunities, can compete healthily, gain the trust of its customers. the creation of social media accounts and e-commerce interfaces. The product marketing process went quite well as indicated by the addition of the number of visitors on social media accounts after 2 months. Marketing continues to be carried out by utilizing other social media.
Co-Authors Andriyani Prawitasari Dennis Rydarto Tambunan Dinda Yulistin Hasan Abdulah Ida Anggriani Ida Anggriani Ida Ayu Made E M Gayatri Jusuf Wahyudi Kurniati Karim Melly Susanti Melly Susanti Miswan Basrudin Bondar Muhammad Syukur Al Hidayat Nia Indriasari Nirta Vera Yustanti Nopriansah Nopriansah Nurzam Olan Rizki Rama Triansyah Putra Reza, Heru Kreshna Sri Wahyuni Suswati Nasution Tawakal, Anzori Tito Irwanto Tri Seira Febrisa Tri Wahyu Ningsih Wagini Wijaya, Ermy Yesi Indian Ariska Yessinia Febiola Nainggolan Yudi Irawan Abi