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Organic Vegetables Marketing Model Yompi, Berno; Handayawati, Hani Sri; Kusumawardani, Niniek Dyah
Journal of Food and Life Sciences Vol 4, No 2 (2020)
Publisher : University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfls.2020.004.02.01

Abstract

This research was conducted in Kurnia Kitri Ayu Farm (KKAF), Sukun Village, Sukun District, Malang City, East Java in 2019. The aim of this study is finding out the distribution channels of organic vegetables and margins or the distribution profits of Kurnia Kitri Ayu Farm organic vegetables distribution.The purposive sampling method was used in this study and the respondent was the owner of Kurnia Kitri Ayu Farm as an agribusiness actor. Data obtained in the field were analyzed by margin analysis, distribution and marketing share. The results showed that Kurnia Kitri Ayu Farm organic vegetable distribution channel involved partner farmers using three channels: 1) KKAF to distributors, supermarkets and final consumers, 2) KKAF to sales and final consumers and 3) KKAF to final consumers or Baby Porridge Company. The marketing distribution margin of KKAF organic vegetables was carried out starting from partner farmers of Rp. 5,000, - KKAF of Rp. 5,000 and supermarkets of Rp. 3,000, resulting in the increase of marketing margins between partner farmers, KKAF and supermarkets by Rp. 13,000. Then, between KKAF and salesman, each of them got a margin of Rp. 10,000, causing the distribution of the margin between partner farmers of Rp. 5,000, KKAF of Rp. 2,000, and salesman of Rp. 3,000. The market behavior of partner farmers resulted in a distribution margin of Rp. 5,000, KKAF of Rp. 2,000 and salesman of Rp. 5,000 caused a marketing margin position of the market behavior of partner farmers, KKAF and salesman that was Rp. 12,000.
HUBUNGAN FAKTOR-FAKTOR SOSIAL EKONOMI DAN PSIKOLOGI DENGAN TINGKAT PENERIMAAN USAHATANI PADI Yasmiati Yasmiati; Niniek Dyah Kusumawardani; Sri Sulastri
Wacana Journal of Social and Humanity Studies Vol. 13 No. 4 (2010)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.825 KB)

Abstract

Tujuan penelitian ialah untuk menganalisis hubungan antara faktor-faktor umur, pendidikan dan pengalaman kerja (faktor sosial), luas lahan garapan, jumlah anggota keluarga (faktor ekonomi), motivasi kerja (faktor psikologi) dengan tingkat penerimaan usahatani padi. Penentuan lokasi peneltiian dilakukan secara purposive dan penentuan sampel secara simple random sampling. Metode pengumpulan data menggunakan kuisioner dan datanya dianalisis dengan uji Chi Kuadrat untuk mengetahui hubungan antar variabel, dilanjutkan dengan uji koefisien kontingensi. Hasil penelitian menunjukkan rata-rata tingkat penerimaan usahatani padi per tahun sebesar Rp. 7.725.677,42. Rata-rata umur petani 44,62 tahun dengan kategori tua 58,06 persen dan muda 41,94 persen; pendidikan formal petani 9,48 tahun; jumlah anggota keluarga 3,74 orang; luas lahan garapan 0,71 hektar; pengalaman kerja banyak 25,81 % responden dan pengalaman kerja sedikit 74,19% responden; motivasi kerjanya tinggi 32,26% responden dan motivasi kerjanya rendah 67,74 % responden. Luas lahan garapan, pengalaman kerja dan motivasi kerja berhubungan erat dengan penerimaan usahatani padi, sedangkan umur, pendidikan formal dan jumlah anggota keluarga tidak berpengaruh terhadap penerimaan usahatani padi. Kata kunci: Faktor sosial ekonomi, psikologi, penerimaan usahatani
Effect Of Income And Price Changes On Rice Demand Elasticity Kusumawardani, Niniek Dyah; Purwanti, Gettik Andri; Sofwani, Ahmad; Mondiana, Yani Quarta
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to analyze the influence of changes in income and prices on rice demand in Sidoarjo City. Rice is still the main staple food in the region, but economic and social dynamics can affect its consumption patterns. Using monthly time series data from January 2018 to December 2022, this study applies a multiple regression analysis method to estimate the elasticity of prices and income to rice demand. The results of the study show that rice prices have a negative and significant influence on demand. Meanwhile, per capita income has a positive and significant influence. The regression model has a determination coefficient (R²) of 0.564, indicating that 56.4% of the variation in rice demand can be explained by changes in price and income. This finding implies the importance of maintaining rice price stability and anticipating an increase in demand in line with economic growth. The study also highlights the potential for food diversification, given the relatively low elasticity of income to rice demand. The results of this study can be an input for policymakers in formulating food security and rice price control strategies in Sidoarjo City.
Keragaman Agroindustri Minuman Herbal Jaselang Gettik Purwanti; Niniek Dyah Kusumawardani
JURNAL GREEN HOUSE Vol 3 No 1 (2024): Jurnal Green House
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63296/jgh.v3i1.38

Abstract

Masa Pandemi Covid 19 tahun 2020- 2022 menyebabkan permintaan terhadap minuman herbal berbahan baku rempah meningkat dengan cukup tinggi yang disebabkan adanya perubahan gaya hidup konsumen berperilaku pola hidup sehat. Salah satu pelaku agroindustri minuman herbal yang merespon peluang ini ialah Kelompok Wanita Tani (KWT) Sri Tanjung dengan produk minuman herbal merek Jaselang. Penelitian bertujuan untuk mengetahui: (1) Profil KWT Sri Tanjung sebagai pelaku agroindustri minuman herbal Jaselang dan (2) Kelayakan KWT Sri Tanjung sebagai pelaku agroindustri minuman herbal Jaselang dari aspek hukum, aspek pasar dan pemasaran dan aspek teknik dan teknologi. Penelitian dilaksanakan di KWT Sri Tanjung yang berlokasi di Desa Sukosari, Kecamatan Kasembon - Kabupaten Malang pada bulan September hingga Oktober 2023. Data yang dikumpulkan terdiri dari data primer dan data sekunder. Data primer diperoleh dari KWT Sri Tanjung melalui wawancara dan observasi juga dengan konsumen dengan menggunakan instrumen kuesioner. Pengelola KWT Sri Tanjung dan konsumen sebagai responden ditentukan secara sengaja (Purposive Sampling). Data yang telah diperoleh dari lapang, selanjutnya dideskripsikan secara kualitatif tentang: aspek hukum meliputi bentuk badan usaha dan legalitas produk yang dimiliki; aspek pasar dan pemasaran meliputi strategi pemasaran (segmentasi, target dan posisi pasar); bauran pemasaran; dan aspek teknik dan teknologi: meliputi lokasi usaha dan teknologi dalam berproduksi. Hasil penelitian menunjukkan bahwa KWT Sri Tanjung sebagai pelaku agroindustri minuman herbal Jaselang mempunyai kelayakan dari aspek hukum, pasar dan pemasaran dan teknik dan teknologi.
Studi Perilaku Harian Anak Lutung Jawa (Playgroup) Di Pusat Rehabilitasi Lutung Jawa Kurniawan, Iwan; Kusumawardani, Niniek Dyah; Taegusman, Eugenius
JURNAL GREEN HOUSE Vol 4 No 1 (2025): Jurnal Green House
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63296/jgh.v4i1.51

Abstract

Research objectives for knowing the daily behavior patterns of jouvenile (playgroup) at the Javan Langur Rehabilitation Center. The research was carried out at the Javan Langur Rehabilitation Center,Coban Talun, Tulungrejo Village, Bumiaji District, Batu City, East Java in May - June 2024. The tools used are writing instruments, cameras, watches and data tables field. The research object is four jouvenile individuals (playgroup) consisting of three jouvenile langur aged 11 months and one jouvenile langur aged 11 months one year. The direct observation method is used in research for knowing the daily behavior patterns of jouvenile langur (playgroup). Procedure data collection using scan sampling technique. Daily behavior recording jouvenile langur using continuous recording techniques. Behavioral parameters Observed daily activities include moving (locomotion), resting, social, eating, drinking, urination, defecation, auto grooming. Total daily behavior of jouvenile Langurs is calculated using the activity percentage formula.The results of the research show the daily behavior of jouvenile langurs (playgroup) at the Javan Langur Rehabilitation Center is a resting behavior of 54.72%, eating behavior 41.98%, movement behavior 1.06%, social by 1.35%, drinking behavior by 0.43%, auto grooming behavior of 0.39%, urination behavior of 0.04%, defecation behavior of 0.03%.