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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Administrasi Bisnis Rekam : Jurnal, Fotografi, Televisi Animasi JITK (Jurnal Ilmu Pengetahuan dan Komputer) IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JAB (Jurnal Akuntansi & Bisnis) Journal of Epidemiology and Public Health Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Kalbisocio: Jurnal Bisnis dan Komunikasi JAB (Jurnal Akuntansi dan Bisnis) Media Farmasi Indonesia Jurnal Komunikasi, Sains dan Teknologi (JKST) Journal of Islamic enterpreneurship and Management Jurnal Pengabdian Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi Palawa Jurnal Pengabdian Kepada Masyarakat
Dyah Kusumawati
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Studi Etnografi Virtual : Aksi Sosial Akun Instagram @Overheardmabok kusumawati, dyah; Wicaksono, Cornelius Bagas
Jurnal Komunikasi, Sains dan Teknologi Vol. 2 No. 1 (2023): Juni 2023
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jkst.v2i1.18

Abstract

Instagram adalah media sosial yang sering digunakan untuk berinteraksi dan sebagai sarana untuk menyampaikan pesan. Pada akun @overheardmabok yang berisi konten mengenai dunia malam terdapat juga konten aksi sosial bernama gerakan #orangkerenOHM, para pengikut dapat berinteraksi dalam bentuk like dan komentar. Penelitian bertujuan untuk mendeskripsikan aksi sosial akun @overheardmabok menggunakan metode etnografi virtual. Pendekatan penelitian menggunakan kualitatif dengan jenis penelitian deskriptif. Teori yang digunakan adalah Teori Segitiga Realitas Sosial Siber. Hasil penelitian menunjukan terdapat empat level. Level ruang media yang merupakan medium terjadinya interaksi, yaitu akun Instagram @overheardmabok, level dokumen media berisi konten mengenai aksi sosial gerakan #orangkerenOHM, level objek media interaksi antara admin dan pengikut pada konten mengenai aksi sosial gerakan #orangkerenOHM, dan pada level pengalaman berisi alasan konten #orangkerenOHM terbentuk dan alasan pengikut @overheardmabok memberikan like dan komentar
Analisis Resepsi Mahasiswa Mengenai Pacaran Jarak Jauh Dalam Film “Love Distance Relationshi*” Kusumawati, Dyah; Wulandari, Dhea
Jurnal Komunikasi, Sains dan Teknologi Vol. 3 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jkst.v3i1.133

Abstract

Pacaran jarak jauh merupakan hubungan yang harus dijalankan oleh pasangan yang secara geografis terpisah satu sama lain. Film “Love Distance Relationship” menceritakan tentang pasangan yang menjalani pacaran jarak jauh. Tujuan penelitian ini untuk mengetahui resepsi mahasiswa  mengenai pacaran jarak jauh dalam film “Love Distance Relationshi*”. Penelitian ini menggunakan pendekatan kualitatif dan jenis penelitian deskriptif. Teori yang digunakan dalam penelitian adalah teori encoding dan decoding  Stuart Hall untuk memetakan posisi khlayak pada tiga posisis hegemoni dominan, negosiasi dan oposisi. Metode penelitian  yang digunakan  analisis resepsi khalayak untuk menganalisis resepsi khalayak. Hasil penelitian menunjukkan bahwa setiap informan memiliki resepsi  yang beragam mengenai pacaran jarak jauh dalam film Love Distance Relationshi*. Resepsi yang beragam memetakan empat informan berada pada  posisi hegemoni dominan yaitu informan pertama, kedua, keempat, dan kelima. Sedangkan informan ketiga berada pada posisi  oposisi mengenai pacaran jarak jauh karena dilatarbelakangi oleh pengalaman masing-masing informan.
UJI KELAYAKAN SEDIAAN TEBAL TANPA HEMOLISIS UNTUK DIAGNOSIS Plasmodium falciparum di LABORATORIUM AKADEMI ANALIS KESEHATAN 17 AGUSTUS 1945 SEMARANG Kusumawati, Dyah; Fiscarina, Ika Theresia
Media Farmasi Indonesia Vol. 13 No. 2 (2018): Media Farmasi Indonesia
Publisher : SEKOLAH TINGGI ILMU FARMASI YAYASAN PHARMASI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.045 KB)

Abstract

Background: The case of malaria in the eastern part of Indonesia requires considerable consideration in the process of making thick blood stocks. The current procedure, use hemolysis techniques. The process of removal in the malaria survey takes longer time before the preparation can be examined. The thickness of different thick blood sections causes the time for the release varies. A new microscopic observation can show whether a thick dosage without hemolysis is feasible to be used as a support for malaria diagnosis which is a gold standard. Eligibility includes the core of old violet blood cells, usually not visible granules, only eosinophil granules. Platelets are mauve and often in groups. Parasites appear small, cytoplasmic boundaries are often unreal. Ring shape often appears as "coma," "exclamation point", or "flying bird" especially in Plasmodium falciparum. Method : This research is experimental because experimentation of thick blood supply of malaria that is dihemolisis and without hemolysis then done comparison on result of microscopic picture of blood thickness malaria.Primary data were obtained from the dyeing quality of thick blood samples with hemolysis techniques and without hemolysis were assessed by score. To determine whether the thick blood preparations included preparations of good or suitable staining qualities were used for the diagnosis of malaria, a normality test was performed using Kolmogorov smirnov. Furthermore, if the data is normally distributed using the T test, if the data is not normally distributed using alternative test Wilcoxon.Result : result of examination on the test of the feasibility of blood thickness of malaria with hemolysis technique and without hemolysis obtained thick blood stock with hemolysis technique as much as 20 stocks, 20% bad category, 80% good category. While without hemolysis 5% category less good, 95% good category. The result of difference test of sig value is 0.565> α 0.05 hence there is no difference of result of microscopic image assessment of thickness of malaria between hemolysis and without hemolysis.Conclusion :. There was no significant difference between the observed thick dosage forms of hemolysis techniques with no hemolysis (from observation: Plasmodium Cytoplasm, Plasmodium Core and Background of the Stock) so that thick preparations without hemolysis are feasible for the diagnosis of malaria.
PENGARUH CITRA MEREK DAN PROMOSI SEBAGAI STRATEGI DALAM PENINGKATAN PENJUALAN (Studi Kasus pada Distributor Emas “Diandra Gold” Demak) Kusumawati, Dyah
Jurnal Akuntansi dan Bisnis Vol 8, No 2 (2022): Edisi Desember 2022
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/jab.v8i2.533

Abstract

This study was conducted with the aim of examining the effect of brand image and promotion on increasing sales at Diandra Gold as a Mini Gold distributor in Demak Regency. Sampling by purposive sampling as many as 87 respondents from 11 sub-districts in Demak Regency, Central Java. The analysis technique uses multiple linear regression with a Likert scale as the measurement scale. Testing the significance of the effect of the independent variable (brand image and promotion) on the dependent variable (sales increase) using SPSS. SPSS test results show that partially and simultaneously brand image and promotion variables have a positive and significant effect on increasing sales. The higher the brand image in the minds of consumers, the more product sales will increase. The more frequent promotions are carried out and also through other advertising variations, product sales will also increase. Besides that, other research still needs to be done with different variables. Keywords: brand image, promotion, sales
PERAN DUTA WISATA SEBAGAI BRAND AMBASSADOR PARIWISATA KABUPATEN DEMAK Rosana, Anita Septiani; Kusumawati, Dyah
Jurnal Akuntansi dan Bisnis Vol 10, No 01 (2024): Edisi Juni 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/jab.v10i01.689

Abstract

ABSTRACTIn the tourism context, tourism ambassadors can act as regional brand ambassadors. A brand ambassador is someone appointed by a company or organization to promote a product or service. In this case, tourism ambassadors are appointed by the regional government of Demak Regency to promote tourism potential in Demak Regency. This study's goal is to define the role and duties of tourism ambassadors as brand ambassadors in promoting tourism potential in Demak Regency because brand ambassadors are cultural identities or icons, where they can act as a marketing tool that will represent the product they offer.This study's research object is a qualitative descriptive study being the Demak Tourism Office and tourist attraction managers. The sampling strategy employed in this study a snowballing sample technique, consisting of 7 sources (informants), namely 5 people from the Demak Regency Tourism Office and 2 managers from tourist attractions.The study's conclusions include: (1). The formation of the Demak Tourism Ambassador as a brand ambassador will be able to build and advance all tourism potential in Demak Regency; (2). Demak Tourism Ambassadors have carried out outreach and education activities about Demak tourism, namely by participating in tourism awareness groups (pokdarwis); (3). The Demak Tourism Ambassadors formed the Paguyuban Mas dan Mbak Demak (PAMADE), which aims to be a communication and education forum about Demak tourism. Demak Tourism Ambassadors must have a sense of "sense of belonging" to Demak Regency, especially regarding the world of Demak tourism. The activities carried out are positive and creative to participate in supporting the programs of the Demak Tourism Office. Keywords: tourism ambassador, brand ambassador, tourism
DETERMINAN LITERASI KEUANGAN PADA GENERASI MILENIA DI KOTA SEMARANG Fuadi, Faiq; Kusumawati, Dyah
Jurnal Akuntansi dan Bisnis Vol 9, No 02 (2023): Edisi Desember 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/jab.v9i02.636

Abstract

This research was conducted with the intention of determining the influence of financiaI knowledge, financiaI attitudes and financiaI behavior on financial literacy in the millennial generation in Semarang City. Sampling was taken using an accidental sampling and purposive sampling approach of 101 respondents. Research data analysis uses vaIidity test, reIiability test, correIation coefficient test, coefficient of determination test, simpIe linear regression analysis, multipIe linear regression anaIysis, t test, and F test using the IBM SPSS Statistics version 25 tool. The SPSS test results show that partial financial knowledge and financial behavior variables have a positive effect on financial literacy, while financial attitudes have no effect on financial literacy. Simultaneously all variabIes of financial knowledge, financiaI attitudes, financial behavior have a positive effect on financiaI literacy. There needs to be outreach about the importance of financiaI literacy in schools/ higher education. Apart from that, other research still needs to be carried out with different independent variables. Keywords: financial knowIedge, financial attitudes, financiaI behavior, financial literacy
Geographical Satellite and Survey Data for Prediction of Dengue Cases in Sukoharjo, Indonesia Kusumawati, Dyah; Prayitno, Adi; Dharmawan, Ruben
Journal of Epidemiology and Public Health Vol. 1 No. 1 (2016)
Publisher : Masters Program in Public Health, Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Dengue fever is a disease based on environment and still a health problem. Problems related to the dengue fever vector distribution factor in terms of the spread of vector space with the use of geographic data and survey data in order to predict the incidence of dengue in the region.Subjects and Methods: This study used analytic observational with cross sectional approach using modeling Geographical Information Systems (GIS). The sampling technique in this research is saturated sampling of secondary data Sukoharjo District Health Profile in 2011-2014, population data and data Geographic, then all the data were analyzed using multiple linear regression.Results: There is a positive relationship between the area per Km2 with the number of new cases of dengue fever, although the relationship was not statistically significant. (B = <0:01; CI -0.01 - 0:02; p = 0.310). There is a positive relationship between population density per soul / Km2dengan number of new cases of dengue fever, a significant relationship between population density with DHF cases. (B = <0:01; CI <0:01 to 0:01; p = 0.013). There is a negative relationship between topography per masl by the number of new cases of dengue fever, although the relationship was not statistically significant. (B = <0:01; CI -0.02 - 0:01; p = 0.335). There is a positive correlation between rainfall per mm / yr with the number of new cases of dengue fever, although the relationship was not statistically significant. (B = <0:01; CI <0:01 to 0:01; p = 0101). There is a positive relationship between river flow per ha by the number of new cases of dengue fever, although the relationship was not statistically significant. (B = 0:02; CI -0.01 - 0:03; p = 0318). There is a negative correlation between% Non Flick figure by the number of new cases of dengue fever, although the relationship was not statistically significant. (B = <0:01; CI -0.02 - 0:01; p = 0764).Conclusions: The increase in land area, population density, rainfall, river flow is predicted to affect the increase in dengue cases, whereas the increase ABJ predicted topography and affecting the decline of dengue cases in the district of Sukoharjo in 2011-2014.Keywords: geographical data and survey data, prediction of dengue casesCorrespondence:
Strategi Produksi Film Dokumenter “Before You Eat” sebagai Kampanye Penghentian Isu Perbudakan Modern Langi, Brian; Kusumawati, Dyah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i2.3094

Abstract

The issue of slavery is a problem faced by a number of countries, not only in the enslavement of crew members but until now there is modern slavery, namely human trafficking. The study aims to determine the production strategy of the documentary film "Before You Eat" as a campaign to stop the issue of modern slavery that occurs in Indonesia, this study uses the concept of Anthony G.Artis' documentary film production strategy. This research uses a qualitative research approach with a descriptive type of research. Meanwhile, data collection techniques through observation and in-depth interviews with the production team of the film "Before You Eat". The results of this study show the production strategy carried out by the production team of SBMI, GPID and Sorgori in making documentary films as a media campaign to stop the issue of modern slavery.
Driving Factors The Buddhist Community’s Intention to Boycott Israeli-Affiliated Products in Indonesia Saifudin, Saifudin; Kusumawati, Dyah; Hartiningsih, Sepia
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.65037

Abstract

The spirit of caring for fellow humans is a lantern whose light can penetrate ethnic, racial, national and religious boundaries. This research is motivated by the war between Israel and Palestine. This paper's goal is to identify the variables that affect of the willingness of Buddhists to boycott Israeli-affiliated products. This paper investigates the influence of subjective norms, positive anticipated emotions and product judgment on the boycott of Israeli-affiliated products. The data sample used in this research was 142 respondents from 17 provinces in Indonesia. Samples are taken using purposive sampling, namely taking samples with certain conditions. To analyze survey data and interpret research results, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for the model that was created. This test aims to compare the direct and indirect effects the relationship between the dependent and independent variables. The test results show the favorable and strong impact of subjective norms on the willingness to boycott. Positive anticipated emotions also have a positive and significant effect on willingness to boycott. However, product judgment does not affect willingness to boycott.
STRATEGIES TO INCREASE MUSLIM CONSUMER LOYALTY IN THE TIME OF THE COVID-19 PANDEMIC Kusumawati, Dyah; Andayani, Sri Umiatun; Suparto, Diryo
Journal of Islamic enterpreneurship and Management Vol 1, No 1 (2021): JIEM: Journal of Islamic Enterpreneurship and Management
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jiem.v1i1.24-38

Abstract

This study was conducted to determine the extent of the influence of promotional strategies, product quality, and customer satisfaction on customer loyalty to Indosat Ooredoo card customers. The type of research used is explanatory research. The population is all Indosat Ooredoo card customers in Demak Regency. The technique of determining the sample is by purposive sampling. In this study, the number of samples used was 131 respondents. Data analysis was performed using multiple linear regression analysis techniques. Data collection techniques through online questionnaires using a Likert scale. Sources of data are primary data and secondary data. The results of this study based on partial testing in this study are each variable namely promotion strategy, product quality, and customer satisfaction has proven to have a positive and significant effect on customer loyalty. Based on the results of simultaneous testing, it is in a strong category because promotion strategies, product quality, and customer satisfaction are proven to have a positive and significant effect on customer loyalty.  
Co-Authors Adi Prayitno Agustrijanto, Agustrijanto Alyatalatthaf, Muhammad Dicka Ma'arief Anisa Diniati Anita Septiani Rosana Delliana, Santi DIRYO SUPARTO Ester Lumba Fiscarina, Ika Theresia fuadi, faiq Hartiningsih, Sepia Is Solikhatun, Is Langi, Brian Nathania, Graciela Pranacinsa , Kimberly Ridha Sefina Samosir RUBEN DHARMAWAN Saifudin Saifudin Simannungkalit , Eva Saulina Sri Umiatun Andayani Syahrani, Erwin Wicaksono, Cornelius Bagas Wulandari, Dhea