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All Journal Jurnal Riset Akuntansi dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal on Education Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JEKPEND Jurnal Ekonomi dan Pendidikan PRAJA observer: Jurnal Penelitian Administrasi Publik Journal Of Business, Finance, and Economics (JBFE) AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah el-Amwal Jurnal Kendali Akuntansi Trending: Jurnal Manajemen dan Ekonomi Journal of Education Transportation and Business Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Atika Atika
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Transportation Other

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Pengaruh Customer Perceived Value Dan Trust Terhadap Loyalitas Pengguna Mobile Banking Dengan Kepuasan Sebagai Variabel Intervening Pada Bank Syariah Indonesia : (Studi Kasus Mahasiswa Universitas Islam Negeri Sumatera Utara) Rahmansyah Rahmansyah; Marliyah Marliyah; Atika Atika
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i1.593

Abstract

This research aims to analyze the influence of Customer Perceived Value and Trust on Loyalty of mobile banking users with Satisfaction as an Intervening Variable at Bank Syariah Indonesia among UIN North Sumatra Students. The sampling technique in this research used purposive sampling. Data collection was carried out by distributing questionnaires to 100 respondents. The data analysis method used is path analysis with SPSS 25 software. The results of this research show that partially, customer perceived value and trust have a direct effect on satisfaction. customer perceived value, trust and satisfaction have a direct effect on loyalty. Simultaneously, customer perceived value and trust have a direct effect on satisfaction. customer perceived value, trust and satisfaction also have a direct influence on loyalty. Satisfaction has a significant effect as a mediator of the relationship between customer perceived value and loyalty. Satisfaction also has a significant effect as a mediator of the relationship between trust and loyalty.
Co-Authors Andi Hotmatua Harahap Andri Soemitra Ardhia Prameswari Asmaul Husna Ayu Annisa Fikra Fadlul Rohman Harahap, Muhammad Ikhsan Hendra Harmain Imsar Imsar Isnaini Harahap Khairani Nasution Khoirul Yahya Laylan Syafina Lidiya Uzmasyah Lukman Hakim Marliyah Muhammad Yafiz Nasution, Annio Indah Lestari Nauval Haiban Ginting Novi Diautami Nur Ahmadi Bi Rahmani Nurul Inayah Nurul Jannah Ongku Indramora Siregar Putri Nandita Rahmansyah Rahmansyah Rahmawati Zein Rifki Nanda putra Lubis Riska Adwiyah Hasibuan Saparuddin Siregar Sonia Ritonga Syachrul Wahyudi Tika Afrianny Saragih Vidia Annisa Palem Vivi Rahmadani Siregar Wenda Isnani Mandasari Yenni Samri Juliati Nst