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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Indonesian Journal of Business Analytics (IJBA) Proceedings of The International Conference on Business and Economics Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Journal of Business Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics and Management Sciences Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Beby Karina Fawzeea Sembiring
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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OMNI-CHANNEL STRATEGY TO INCREASING INTEREST REPURCHASING WITH GROWING FOCUS IN CONSUMER SATISFACTION FOR SOMETHING PRODUCTS: AN EMPIRICAL STUDY AT SUN PLAZA SHOPPING CENTER MEDAN Shabrina Tifani; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring; Paham Ginting; Parapat Gultom
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.286

Abstract

This research aims to see the influence of omnichannel strategy on repurchase interest through consumer satisfaction with Somethinc products at Sun Plaza Medan. The type of research used is quantitative research. The population in this study were 154 consumers who had purchased Somethingnc products. The sample size was drawn using non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS 3.3 analysis tool. The research results directly show that omnichannel strategy has a positive and significant effect on repurchase interest, omnichannel strategy has a positive and significant effect on consumer satisfaction, customer experience has a positive and significant effect on repurchase interest. Consumer satisfaction has a positive effect on repurchase interest. Then the results of tests carried out indirectly show that tourist satisfaction is not able to mediate the relationship between omnichannel strategy and repurchase interest, but consumer satisfaction is able to mediate the relationship between customer experience and repurchase interest.
THE INFLUENCE OF SOCIAL MEDIA CONTENT AND MENTAL HEALTH CONDITION ON PURCHASE INTENTION AT SHOPEE (CASE STUDY: STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF NORTH SUMATRA) Clarisa Felicia; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.344

Abstract

This research aims to know the influence of Social Media Content and Mental Health Conditions on Purchase Intention. The population and sample in this study were 30 mahasiswa aktif yang aktif di media sosial dan bersedia berpartisipasi terhadap penelitian ini with the sampling technique being accidental sampling. The data analysis technique used is multiple linear regression statistical analysis. The primary data used in this study consisted of social media content and mental health conditions on purchase intention. The results of this research show that Based on the partial test (t test), the Social Media Content and Mental Health Condition have a significant effect on the variables of the Purchase Intention, the simultaneous test (f-test), Social Media, and Mental Health Condition have a significant effect on the variables of the Purchase Intention.
THE EFFECT OF SOCIAL INFLUENCE AND HABIT ON USE BEHAVIOR OF GOJEK APPLICATION USERS IN THE MEDAN HELVETIA DISTRICT AREA Rizkya Paulita Nasution; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.349

Abstract

This research is intended to know the effect of social influence and habit on use behavior in the Medan Helvetia District. The population and sample in this study were 130 users of the Gojek application in Medan Helvetia District, and the sampling technique was accidental sampling. The data analysis technique used is multiple linear regression statistical analysis. The primary data used in this study consisted of social influence and habits on use behavior. The results of this research show that based on the partial test (t-test), social influence and habit have a significant effect on the variables of the use behavior. The simultaneous test (f-test), social influence and habit, significantly affect the variables of the use behavior.
Co-Authors Akhmad Syarif Sinaga Arif Qaedi Hutagalung Arlina Nurbaity Lubis Christine Christine Clarisa Felicia Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Hazmi Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Ismail Napitupulu Mamfalutin Marhayanie Marhayanie Mario Andreas Ginting Megaria Damanik Moudy Fitria Respati Muhammad Ismuroji Muhammad Teguh Syahvira Nasution Natari, Dian Nikmir Rohmiati paham ginting Parapat Gultom Prihatin Lumbanraja Rade Juliman Lumbantoruan Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Rizkya Paulita Nasution Rusdiono Rusdiono Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Theresa Sisilia Situmorang Tri Putri Br Purba Yeni Absah Youanita Tri Sevanya Damanik Zharifah Putri Masturah Hasibuan