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All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Kanal : Jurnal Ilmu Komunikasi Briliant: Jurnal Riset dan Konseptual Resona : Jurnal Ilmiah Pengabdian Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Mandala Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia Procedia of Social Sciences and Humanities DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media Journal of Social Comunity Services Journal of Social Science House of Wisdom: Journal on Library and Information Sciences MEKOMDA Proceeding of International Conference on Social Science and Humanity Academia Open Jurnal Ilmu Komunikasi dan Media Kontemporer
M. Andi Fikri
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : academia open

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Oligarchic Power Representation in Documentary Film Pesta Oligarki: Representasi Kekuatan Oligarki dalam Film Dokumenter Pesta Oligarki Dwi Cahyo Nugroho; M Andi Fikri
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12197

Abstract

General Background: Oligarchy remains a significant issue in Indonesian political and economic discourse, particularly within democratic and electoral processes. Specific Background: The documentary film Pesta Oligarki produced by Watchdoc Documentary presents socio-political phenomena related to elite domination during the 2024 Indonesian elections. Knowledge Gap: Academic examination of how oligarchic practices are symbolically represented through documentary visual narratives remains limited. Aims: This study analyzes the representation of oligarchic practices in the film using Charles Sanders Peirce’s semiotic framework. Results: Six major scenes illustrate land evictions, legislative control by political parties, political image construction, state repression, presidential nomination restrictions, and opposition co-optation, demonstrating oligarchic penetration into political, legal, and social structures. Novelty: This research applies Peirce’s triadic semiotic model to interpret oligarchic symbolism within Indonesian political documentary cinema. Implications: The findings highlight documentary film as a medium of social criticism and political education that encourages public critical awareness of democratic processes and power relations in Indonesia. Highlights: Visual Narratives Reveal Systemic Elite Domination Across Governance, Law, and Public Policy Processes. Symbolic Cinematic Elements Portray Democracy as Structurally Controlled by Concentrated Political and Economic Actors. Documentary Storytelling Functions as a Critical Medium for Public Political Awareness and Reflection. Keywords: Oligarchy, Documentary Film, Semiotics, Political Communication, 2024 Elections
Brand Identity Dominance in Political Candidate Image Construction: Dominasi Identitas Merek dalam Konstruksi Citra Kandidat Politik Fawwaz Hanif Basyaeb; M Andi Fikri
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

General Background: Social media platforms function as strategic channels for political communication and candidate image construction in electoral campaigns. Specific Background: TikTok is increasingly used by political candidates to deliver symbolic messages and engage voters during regional elections. Knowledge Gap: Limited research examines local political candidate branding strategies on TikTok using phenomenological approaches. Aims: This study analyzes the personal branding of Mas Rusdi as a Pasuruan Regent candidate through the TikTok account @masrusdi.official using personal branding theory. Results: Using a qualitative phenomenological method, findings indicate that Mas Rusdi presents an image as a progressive young leader through consistent brand positioning, displays religious political jargon as brand identity, demonstrates concern for public issues including regional football development as brand personality, and applies brand communication through TikTok trends using fast-paced visuals and light narrative storytelling. Informants perceive brand identity as the dominant component shaping public perception during the 2024 regional election campaign. Novelty: This study provides a concise phenomenological description of local political branding practices through TikTok content. Implications: The findings contribute to political communication studies by providing insights into culturally contextualized digital campaign strategies in regional elections. Highlights: Progressive Leadership Representation Consistently Appeared Through Youth-Oriented Positioning. Religious Slogan Usage Strengthened Symbolic Recognition Among Followers. Trend-Based Audiovisual Storytelling Increased Audience Engagement Patterns. Keywords: Political Communication, Digital Campaign Strategy, Regional Election Branding, Phenomenological Analysis, Candidate Image Construction
Co-Authors Adinda Rachmanillah Ahmad Nizar Bayhaqi Ardiansyah, Mohamad Rangga Rizky Arifin Mado Dwi Cahyo Nugroho Fawwaz Hanif Basyaeb Hafidz, Akbar Zaelani Hendra Sukmana Istian Kriya Almanfaluti Istiqomah Istiqomah istiqomah istiqomah Joko Susilo Joko Susilo Khair, Raihan Sairzil Kukuh Sinduwiatmo Mahendra, Rafly Jibran Muhammad Alvan Rizki Muhammad Royyanul Wahabi Muhammad Yani Nilahtul Qudus Sukma Nirwana Nur Maghfira Aesthetika Nurahma, Alifiah Poppy Febriana Rahmadhani Fitria, Dhyva Angela Raihana, Yasmin Risvandi, Achmad Rian Sabella, Alief Syahda Setiawan, Muhammad Naufal Aldi Shinta Anastasya Putri Supriyadi Supriyadi Syafiqah, Kholifatus Teaningrum , Ratna Yulis Totok Wahyu Abadi Utomo, Zulkifli Arizalu Satrio Wahyu Eko Pujianto Wahyullah, Idam Yuliono, Dharanisya Dzakirah