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Journal : Journal of Business

Pengaruh persepsi kemudahan, risiko dan manfaat terhadap keputusan nasabah menggunakan mobile banking BRI Adria Yudi Kurniaputra; Mochamad Nurhadi
Journal of Business & Banking Vol 8, No 1 (2018): Mei - Oktober 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v8i1.1557

Abstract

The study purposes to examine the perceived convenience, risk and benefi ts toward decision to use BRI Mobile Banking in Surabaya. The study is using SPSS Program. The population used in this study is all customers of the Bank BRI in Surabaya, especially in Kaliasin, Kusuma Bangsa and Jemursari branches. The data were collected using questionnaire. To conduct this study, the data were fi nally taken with 80 respondents. This research method used is quantitative. Multiple linear regression analysis used in this study to analyze the data statistically. The results show that perceived convenience and benefi ts affects positive signifi cant the decision to use mobile banking BRI in Surabaya, while the perceived risk is affects not signifi cant the decision to use mobile banking BRI in Surabaya.
Pengaruh tanggung jawab sosial terhadap niat beli dengan mediasi citra merek pada produk telkom Mochammad Abdul Muid Al Choiri; Mochamad Nurhadi
Journal of Business & Banking Vol 8, No 2 (2018): November 2018 - April 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v8i2.1652

Abstract

The aim of this research are to find more information and empirical evidence about the influence of corporate social responsibility and brand images to purchase intention and the influence of brand images in mediating the relationship between corporate social responsibility (CSR) to purchase intention. This research uses 110 Surabaya people who are at least 20 years old who have never used Telkom products and and intend to buy Telkom products, have knowledge about corporate social responsibility programs implemented by Telkom. This is a quantitative research, which data will be analyzed by using Partial Least Squares Structural Equation Modelling (PLS-SEM). The result of this research shows that corporate social responsibility (CSR) have no significant effect on purchase intention, corporate social responsibility (CSR) have significant effect on brand images, brand images have significant effect on purchase intention brand images can’t mediate the relationship between corporate social responsibility (CSR) on purchase intention.