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Project-Based Learning Model to Develop Business Management Capabilities Suharsono, Naswan; Juariyah, Lohana
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted to produce a project-based learning model with three variations of business activities and its five components in an integrated manner to improve the ability to manage a business. The output to be achieved with this model is the strengthening of entrepreneurial character, improvement of operational capabilities and strengthening of managerial capabilities, as well as business development through improving product quality and expanding access to digital markets. The design used is research and development (R&D), starting from the analysis of entrepreneurial needs, determining components and making product prototypes, testing and revising, continuing to implementation. Data on increasing managerial and operational abilities, changes in self-character, as well as business development data for the 30 student entrepreneurs and alumni were analyzed descriptively. The efforts to improve the ability to manage business and the ability to capture market opportunities are analyzed by SWOT and t-test. Data analyses by using descriptive view show that operational skills and managerial abilities can be improved by utilizing feedback information from interactions with expert teams, colleagues on campus and alumni groups in the field. The results of the data analysis show that the developed model has been successfully implemented in the field to achieve the proposed competency standard. The results of data analysis show that the ability to manage a business develops in a sustainable manner, with variations in acceleration that vary according to the type of business chosen, as well as internal and external factors that influence the business.

Pendampingan Program Branding Desa Pagelaran Sebagai Destinasi Eduwisata Gerabah Malang Selatan Juariyah, Lohana; Syihabudhin, Syihabudhin
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.793

Community based tourism is a concept of active participation with the purpose of increasing the prosperity of the local people as well as keeping the environmental quality, preserving the cultural heritage, and socio-cultural values. There are plenty of government effort to optimizing the potential of tourism using this concept. Tourism village, for instance, is one of the focus of Indonesian Government initiated in order to reduce poverty. Desa Pagelaran has a huge potential as this village producing a handcrafted terracotta pots that the knowledge has passed on generation to generation. The arising problem in this place was lack of innovation, generation gaps hinder the knowledge and skill transfer, and only a few families left are producing the terracotta pots. This community development program aims to rebranding the village as a Tourism Village. The program then divided into three sequence starting from planning, execution, and evaluation stage. The outcome of this program is video profile, social media as a promotion tools, and the arrangement of POKDARWIS (Kelompok Sadar Wisata) which then aiming to strengthen the brand of Desa Pagelaran as a Tourism Village.

Student Satisfaction as Mediation Variabel of Brand Image and Service Quality Influence on Student Loyalty Murtiningsih, Dewi; Usino, Wendi; Elizabeth, Elizabeth; Juariyah, Lohana
Ekonomi Bisnis Ekonomi Bisnis, Volume 26, No.3, November 2021
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v26i3p140-150

This research aims to find out student satisfaction as a mediation variable of brand image and service quality influence on student loyalty. This research is explanatory. The total sample used in this research is 110 students. The questionnaire is used as an instrument to collect the respondent's data, which will be tested using validity and reliability test. The analysis instrument used in this research is Smart PLS. The research results show that brand image does not influence student satisfaction, the brand image does not influence student loyalty, student satisfaction does not mediate the influence of brand image on student loyalty, student satisfaction influences student loyalty, service quality influences student satisfaction, service quality does not influence student loyalty, and student satisfaction mediates the influence of service quality on student loyalty. It seems that in private university in medium rank, brand image of university does not influence student satisfaction and student loyalty. Therefore, for next research, it is better to consider the rank of university and its status as private or state university and also age of university. Furthermore, the instrument should be specific for higher education context.Keywords: Brand Image; Service Quality; Student Satisfaction; Student Loyalty

Project-Based Learning Model To Develop Business Management Capabilities Suharsono, Naswan; Hidayat, Rahmat; Zen, Fadia; Juariyah, Lohana
Adpebi International Journal of Multidisciplinary Sciences Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v1i1.322

This research was conducted to produce a project-based learning model with three variations of business activities and its five components in an integrated manner to improve the ability to manage a business. The output to be achieved with this model is the strengthening of entrepreneurial character, improvement of operational capabilities and strengthening of managerial capabilities, as well as business development through improving product quality and expanding access to digital markets. The design used is research and development (R&D), starting from the analysis of entrepreneurial needs, determining components and making product prototypes, testing and revising, continuing to implementation. Data on increasing managerial and operational abilities, changes in self-character, as well as business development data for the 30 student entrepreneurs and alumni were analyzed descriptively. The efforts to improve the ability to manage business and the ability to capture market opportunities are analyzed by SWOT and t-test. Data analyses by using descriptive view show that operational skills and managerial abilities can be improved by utilizing feedback information from interactions with expert teams, colleagues on campus and alumni groups in the field. The results of the data analysis show that the developed model has been successfully implemented in the field to achieve the proposed competency standard. The results of data analysis show that the ability to manage a business develops in a sustainable manner, with variations in acceleration that vary according to the type of business chosen, as well as internal and external factors that influence the business.

Group Decisions, Between Competitive Motives and Knowledge Sharing : A Study on SME Groups in Malang District Afwan Hariri Agus Prohimi; Lohana Juariyah; Syihabudhin Syihabudhin; Arief Noviarakhman Zagladi
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.104

This research was conducted on UMKM groups established based on program instrumentation in the form of community development. The focus of this research is on the dynamics and processes that involve groups as strategic alliances between knowledge sharing and competitive motives. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews and focus group discussions. Identification of research informants was done by snowball sampling through key informants of group leaders and former group mentors. Triangulation of sources and methods was used to ensure the validity of the data. Field data will be collected, classified, reduced, and then interpreted according to the Miles and Huberman method. The group will be able to work and evolve if there is a reciprocal process of interests among its members, such as sharing knowledge. Between competitive motives and the process of sharing knowledge will potentially negate each other in group dynamics. Therefore, this dynamic requires factors that can ensure a balance between the two. How to keep competitive motives at a healthy competitive level and, on the other hand, not interfere with the process of sharing knowledge, which is one of the indicators that the group is working and developing.

Implementation of Digital Career Guidance Through a Chatbot Based on the Smart-Method Prohimi, Afwan Hariri Agus; Syihabudhin; Juariyah, Lohana; Gunawan, Ari; Syaifruddin, Afis Baghiz; Indriati, Nur
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 8 No. 1 (2025): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v8i1.336

Structured and personalized career planning is a crucial need for Vocational High School students in the digital era, especially in preparing for the transition to higher education or the world of work. However, conventional career guidance services still face challenges in terms of reach, personalization, and effectiveness. This study aims to develop and implement a chatbot-based career journey system with a SMART-Method approach (Specific, Measurable, Achievable, Relevant, and Time-bound) to improve the effectiveness of high school students' career planning. The study used the Research and Development (R&D) method with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) and a mixed methods approach. The chatbot was developed using the Telegram platform and is equipped with key features such as an interest and talent assessment, a SMART-based career goal planning guide, major and profession recommendations, and progress achievement reminders. Implementation was carried out on 120 11th-grade students at SMK Al-. Evaluation results showed that 87% of students felt helped in developing more specific and realistic career plans, while 91% stated that the chatbot provided an interactive experience that encouraged self-reflection on personal potential and interests. From the perspective of guidance and counseling teachers, the chatbot was deemed effective as a tool for systematically and documented monitoring of student progress. The SMART approach in the chatbot system helped students develop measurable and relevant goals, while providing a deadline for achievement that encouraged them to act proactively. These findings indicate that the integration of chatbot-based digital technology with structured pedagogical principles can improve the quality of career guidance services in schools. This study recommends further development in the form of digital portfolio integration, career literacy training for teachers and students, and cross-sector collaboration to strengthen an adaptive and sustainable career planning ecosystem in secondary education settings.

Recruitment and Selection Process in Restaurant and Café Industry in Malang City Juariyah, Lohana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2015: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2417

This study aimed to explore the recruitment and selection process in food and beverages industry to gain high-qualified workers. By using phenomenology approach through in-depth interview and field observation, the study figured out that there was a specific characteristic process of recruitment and selection in this business. The recruitment process was carried out within the conditions: (1) there was no periodical/scheduled recruitment, (2) it was conducted since new employees were required, (3) it was mostly based on external sources, and (4) the utilization of social media, i.e., BBM, Instagram, and Twitter as recruitment channels. While there was two main activities in the selection process: (1) Generally, applicants were selected based on four tests: administrative test, knowledge and skill test, managerial interview, and the owner interview as the final test; (2) Four standard indicators were used to evaluate the candidate: a) Administrative indicator: candidate should have experience dealing with the applied job and the certificate final score is +75 in average; b) Physical indicator: candidate should have good-looking, clean and charming appearance; c) Skills indicator: candidate should know and understand the job task precisely; d) Communication indicator: candidate should have communicative skills, fluent and confident during the interview.

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