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All Journal Jurnal Manajemen Teknologi Jurnal Ilmu Komunikasi Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kajian Informasi & Perpustakaan Nomosleca Communicatus: Jurnal Ilmu Komunikasi PRofesi Humas Journal of English Language and Education Calathu: Jurnal Ilmu Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Syauqy Lukman
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PELATIHAN LITERASI KOMUNIKASI POLITIK PEMILIH PEMULA SMA DARUL HIKAM BANDUNG Lukman, Syauqy; Sani, Anwar; Priyatna, Centurion Chandratama
Dharmakarya Vol 6, No 4 (2017): Desember
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (848.532 KB)

Abstract

Potensi pemilih pemula dalam tiap pemilu memang besar, terbukti KPU pun memberikan perlakuan khusus terhadap segmentasi ini dengan memberikan sejumlah kegiatan sosialisasi khusus pada pemilih pemula . Namun, tidak dapat dipungkiri bahwa skeptisme dan antipasti politik dari kaum pemilih pemula memang masih sangat tinggi, dapat menghasilkan implikasi yang tidak baik terhadap partisipasi politik di masa yang akan datang. Dari pra-riset yang dilakukan, Pemilih pemula banyak yang merasa bahwa komunikasi politik yang dilakukan sejumlah actor politik dirasa berbau pencitraan dan kotor, hal ini berkontribusi terhadap pengetahuan dan sikap mereka terhadap aktvitas pemilu dan pilkada, bentuk nyata partisipasi politik bagi pemilih pemula. Solusi masalah ini adalah literasi komunikasi politik, khususnya bagi para pemilih pemula. Maka dari itu, tim kami dalam kegiatan pengabdian pada masyarakat, sebagai bagian dari tridharma perguruan tinggi memutuskan untuk melakukan kegiatan pelatihan literasi komunikasi politik di SMA Darul Hikam Bandung. Banyak partisipan kegiatan ini yang awalny kurang terinformasikan mengenai sejumlah pengetahuan dasar tentang komunikasi politik, menjadi lebih kenal tentang fenomena tersebut. Kegiatan ini dihadiri oleh sekitar 300-an peserta.
HUBUNGAN ANTARA IKLIM KOMUNIKASI ORGANISASI DENGAN KEPUASAN KERJA KARYAWAN PT. PARAMOUNT ENTERPRISE INTERNATIONAL Marvian, Ananda; Hafiar, Hanny; Lukman, Syauqy
Jurnal Nomosleca Vol 4, No 2 (2018): Oktober 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i2.2543

Abstract

Abstract The aim of this study is to acknowledge the correlation between organizational communication climate and job satisfaction in PT. Paramount Enterprise International. This study used Human Relation theory abd correlation method with descriptive and inferential statistical analysis. The amount of samples was 52 people which was obtained by simple random sampling technique. The data was obtained by questionnaire, interview, and literature review. The result of this study was that there was strong correlation between organizational communication climate and job satisfaction. The conclusion of this study was that there was strong relationship between trust, making a decision together, honesty, listening to the upward communication, attention to high-performance goals with job satisfaction aspects, and a significant relationship between openness to downward communication and the job satisfaction aspects. Based on these conclusions, the researcher suggests increasing the time intensity of listening to employees and telling them frankly also promising to find and develop a communication plan if the leader does not have the information which the employee needs. Keyword: Human Relation Theory, Organisational Communication Climate, Job Satisfaction.DOI : https://doi.org/10.26905/nomosleca.v4i2.2543
Anticipating the Impact of Pornography through Dissemination of Negative Content Hafiar, Hanny; Lukman, Syauqy; Syuderajat, Fajar; Prastowo, FX Ari Agung; Priyatna, Centurion Chandratama; Sjafirah, Nuryah Asri
Jurnal ILMU KOMUNIKASI Vol 16, No 2 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.064 KB) | DOI: 10.24002/jik.v16i2.1773

Abstract

Pornography through the internet has penetrated visually impaired teenagers.Socialization activities are needed to anticipate negative content. Pre-research was needed to map the problem before socialization. The study aims to examine the impact of pornography and its spread among visually impaired teenagers. The method used was a correlation with samples of teenagers at Wyata Guna, Bandung. The results show there is the impact of pornography and its spread including received, stored, accessed, and distributed through the internet. Proactive action was required from parents, and institutions to prevent a visually impaired teenager from the impact of pornography.
Brand equity of team sports towards sponsorship in Indonesian football club Lukman, Syauqy; Nasution, Reza Ashari
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.876 KB)

Abstract

This is a study concerning the result of sports sponsorship where the research focuses on how would a specific construct of Brand Equity would correlate with the sponsorship outcome. The study takes one of the forerunners of professional football (soccer) club as the object. Persib (Persatuan Sepakbola Indonesia Bandung), a football club which resides in Bandung. Persib has proven to be one of the most prominent football clubs in terms of business, fans, and professionalism. Each home game are watched by a minimum number of 40,000 spectators, and the company itself, PT. PBB (Persib Bandung Bermartabat, Inc.) has managed to generate a yearly income of approx. 12 Billion Rupiahs, income which is considered as the largest from a professional football club in Indonesia.The study is aimed to discover how the construct of BETS (Brand Equity of Team Sports) would influence the Sponsorship Outcome. Questionnaires were distributed to 403 fans of Persib Bandung, whom are ssociated with Viking community. The study modifies the concept of Bauer, et al. (2005) that applies the concept of Consumer Based Brand Equity from Keller (1993), and also the concept of Sponsorship Outcome (SO) from Gwinner and Swanson (2003). BETS is divided into four dimension; Awareness, Product-Related Attributes, Non Product-Related Attributes, and Brand Benefits. For the football context, each dimension is measured according to the characteristics of a football club. Product-related attributes consists of Athletic success, star player(s), coach, and management. Sponsorship Outcome is measured by; Sponsor recognition, attitude toward sponsor, sponsor patronage, and satisfaction with sponsor. The research would focus on observing SO on the context of general sponsorship of Persib, Honda, and PT. Daya Adira Mustika. The concepts are modified by researcher to fit research context. This study introduces a simpler construct to measure BETS from earlier model of Bauer, et al. And empirical test prove research hypothesis that BETS significantly affect SO using SEM, and dimensions of BETS correlates with SO. Simpler dimensions of BETS proposed by this study can accurately measure BETS, and the research also concluded Honda as the top of mind sponsor of Persib.Keywords: Sponsorship, Sports Marketing, Brand Equity, Structural Equation Modeling, Brand Equity of Team Sports, Sponsorship Outcome, Sport Sponsorship Marketing.
PERSEPSI SISWA SMA TERHADAP PENSI SEKOLAH DAN PEMETAAN PENGETAHUAN DAN PEMAHAMAN SISWA TENTANG EVENT ORGANIZING Syauqy Lukman; Lilis Puspitasari
Jurnal Komunikasi Vol 10, No 1 (2016): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3604.083 KB) | DOI: 10.21107/ilkom.v10i1.1843

Abstract

ABSTRAKPensi atau pentas seni, adalah kegiatan yang lazim dilakukan oleh sejumlahsekolah di Indonesia. Penyelenggaraan pensi untuk beberapa sekolah tertentu melibatkan sumber daya yang sangat besar dari aspek sumber daya, khususnya sumber daya finansial. Penyelenggaraan pensi sendiri tuntutannya semakinmendekati event profesional seperti yang dilakukan oleh event organizer (EO)profesional, padahal pelajar sekolah bukanlah tenaga EO profesional. Penelitian ini berusaha menangkap bagaimana persepsi siswa SMA tentangpenyelenggaraan pensi dan berusaha menguji pengetahuan seputarpenyelenggaraan pensi. Hasil menunjukkan bahwa pensi sekolah dipersepsisebagai sesuatu yang penting bagi siswa, namun siswa menilai pihak sekolahdan guru tidak menganggap pensi sekolah sebagai sesuatu yang penting.Pensi sekolah dianggap sebagai sebuah kegiatan yang tidak sekedar buangbuang sumber daya di mata siswanya. Dalam mengapresiasi pensinya sendiri,responden cenderung setuju bahwa pensi mereka lebih baik dibanding sekolah lain,meskipun angka yang menjawab tidak tahu juga tinggi. Sehubungandengan kompetensi mengelola kepanitiaan, responden cenderung merasa bahwamereka mampu mengelola event, meskipun angka yang menjawab tidak tahujuga tinggi. Lebih lanjut, sebagian besar merasa mereka perlu mendapatkanpelatihan event organizing.Meskipun mereka merasa mampu, namun dalam konteks pemetaan pengetahuansiswa seputar pengelolaan event, level pengetahuan responden ada di angkayang cukup rendah.Diharapkan melalui penelitian ini, dapat memberikan gambaran mengenaibagaimana siswa SMA di Bandung memiliki persepsi tentang pensi dan melaluipengujian, dapat menjadi referensi kebijakan terhadap dinas dan instansiterkait, yang berhubungan dengan penyelenggaraan di sekolah.
Accessibility to E-Commerce Websites for People with Disability in Indonesia Hafiar, Hanny; Lukman, Syauqy; Setianti, Yanti; Subekti, Priyo; Amin, Kholidil
Communicatus: Jurnal Ilmu komunikasi Vol 7, No 1 (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i1.25406

Abstract

Using a website has become a primary method for delivering information, doing promotion, and marketing activities. E-commerce business people acknowledged the importance of developing a reliable website to reach the market through the internet, as part of e-service, especially in a country with a large market share like Indonesia. Unfortunately, not every e-commerce web designer is aware of the website accessibility criteria, the lack of awareness creates barriers for persons with disabilities to access e-commerce websites, as buyers and sellers. The accessibility gap of those website limits the ability of persons with disabilities to optimize the presence of e-commerce as an economic opportunity. We need to overcome the barriers to create an inclusive society in Indonesia. This paper aims to provide an overview of the accessibility of e-commerce websites in Indonesia, to find the common web accessibility issues, classified them comparatively into several tiers, type of issues, and then calculates the correlation of total issues with the number of visitors. This study analyzes 39 e-commerce websites. We evaluate based on Web Content Accessibility Guidelines (WCAG) 2.0, using an automated tool called "aXe". The study shows evidence of various accessibility issues of e-commerce websites in Indonesia, emphasizing the necessity of web designers to pay more attention to accessibility for users with disabilities. This study also provides several recommendations to website accessibility as part of e-service quality. 
Empowering Small Entrepreneurs: The Role of English in Attracting International Tourists Subekti, Priyo; Lukman, Syauqy; Nugraha, Aat Ruchiat
Journal of English Language and Education Vol 10, No 1 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i1.615

Abstract

The research investigates the importance of English skills in improving the performance of small-scale business practitioners in the tourism industry on Pangandaran Beach. This area is unique and environmentally friendly and serves both domestic and international tourists which in turn provide vast opportunities for supply. However, entrepreneurs are unable to articulate some ideas and interact better with foreign tourists because of the language barrier which limits their ability to market local culture, services and make money.  Data collected includes quantitative data from 46 respondents and qualitative interviews. From these it can be discerned that English skills vary, with the majority of entrepreneurs appearing to be educated however with limited command of the language. Some of the challenges were time going to classes, finances, and language barriers. Notably however, contact with visitors, especially foreign nationals, is deemed abundant and English is deemed important to use in order to achieve satisfaction. The results illustrate the possibility that better English proficiency can lead to better quality of interaction, more positive feedback, and increased earnings. The study centers around flexible and inexpensive English training that is supplemented with the needs of the entrepreneurs like online, role gaming and etc. These kinds of activities are crucial in enabling small scale businesses to compete in the international tourism market, boost the quality of services and stimulate the growth of the regional economy.
Bibliometric analysis of research trends on disability in Indonesia Hafiar, Hanny; Aulianto, Dwi Ridho; Lukman, Syauqy; Amin, Kholidil
Jurnal Kajian Informasi dan Perpustakaan Vol 11, No 1 (2023): Accredited by Ministry of Education, Culture, Research and Technology of the Re
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkip.v11i1.40558

Abstract

Indonesian people have a unique perception of understanding the concept of disability. Researchers use various terminologies to address topics of disabilities in their published studies. There is no national roadmap for disability research that may integrate and guide studies on the subject. This study investigated scientific outputs made by academics researching disabilities topics in Indonesia. Publications on topics of disabilities it found 3,220 publications, indexed in the national indexing service “Garuda” (abbreviation for Garba Rujukan Digital, meaning: Digital Reference Portal), published from 2010 to 2019. This study employed a bibliometric approach, browsing and analyzing numerical trends of several publications, quantitative distribution of publication years, authors’ characteristics, publishers, subject names, and keywords used. Findings research were compared with relevant references to provide a holistic picture of trends in disability studies over the last decade. Research result showed that the number of publications increased significantly from 2010 to 2019, and discussions on relevant and current disabilities conditions progressed according to the development of national and global works on the subject. Most studies focus on educational topics, dictating publication trends, with some published works, authors, subjects, and keywords being dominated by disability papers on education, with authors and publishers from western Indonesia dominantly publishing a significantly higher number of publications than their counterparts in the central and eastern parts. This study concludes that research trends on disability in Indonesia show significant development from year to year regarding the number of publications, the distribution of authors, and subject specifics.
Graduate income and profession linkage: Tracer study of public relations graduates Lukman, Syauqy; Rizal, Ii; Tiara, Olga
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.42355

Abstract

Background: Higher educational institutions must prepare graduates for careers by monitoring their performance. They must also evaluate academic relevancy to practical needs. The PR program at Universitas Padjadjaran strives to deliver the best education and monitor graduates’ performance. Purpose: This paper aims to study how graduates’ first income is associated with GPA, study duration, and job wait time. This study also linked public relations education with graduates’ current position in their work based on their self-assessment. Methods: Using tracer study data from the Career and Development Centre of Universitas Padjadjaran, exploratory data analysis was done to examine the characteristics of graduates based on the observed variables. The bivariate analysis investigated the association between income, GPA, study duration, and job wait time. Conclusion: Findings of this study show no statistical evidence of the relationship between first salary, GPA, and duration of the study. Exploratory data analysis shows that PR program graduates perform well when comparing the average income of undergraduates on a national level. Graduates’ self-assessment of study relevancy indicated that most graduates possess the relevant educational background and appropriate level of education for their current occupational position. As the statistical testing for this study was conducted post hoc, careful considerations need to be taken when taking the results at face value, considering potential flaws in the sampling frame and the power of the tests. Implications: The findings in this study would serve as a platform for future references on graduates or tracer study, more specifically public relations graduates, as it provides a starting point for measuring graduates’ performances. As the database provides more data with more graduates in future years, an updated finding of this particular study would be very important to measure how well graduates fare post-graduation.
The role of public relations education and students’ self-efficacy on career aspiration Lukman, Syauqy; Koswara, Aang; Sani, Anwar
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.59571

Abstract

Background: Studies on career readiness and aspiration are crucial for educational establishments to assess how well the education of students influences their self-efficacy. Progress in the Public Relations (PR) profession relies on the successful education of PR academic institutions. Purpose: This study examined the PR students’ self-efficacy by identifying two variables: confidence in their Public relations abilities and skills and confidence in their knowledge of PR. The study then looks at how these predictors affect their career readiness. Methods: Using hierarchical regression, this study looks at the effect of two vital predictors of confidence in PR abilities, skills and knowledge on PR on career readiness. Aside from the two predictors, the demographical characteristics and additional predictors of whether the students have experienced job internships and are currently active in the student association were also examined. The data was analysed using a sample of 139 students from Universitas Padjadjaran. Results: From the regression models, students’ self-efficacy significantly influences career readiness, while having internship experience and being active in student associations are also positively associated with career readiness, although not statistically significant. Demographic characteristics do not have a statistically significant influence on career readiness. Conclusion: This study highlights the non-existent impact of demographic factors on students’ self-efficacy and career readiness while providing underpinnings for future research on self-efficacy. Implication: Although the results may not necessarily reflect similar circumstances in similar settings for other establishments, for the specific context of Universitas Padjadjaran, this study provides data-driven evidence on the role of PR education in the students’ self-efficacy and how they perceive their career aspirations in the future.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Anwar Sani Centurion Chandratama Priyatna, Centurion Chandratama Dwi Ridho Aulianto Fajar Syuderajat FX. Ari Agung Prastowo Hanny Hafiar Kholidil Amin Lilis Puspitasari Marvian, Ananda Nuryah Asri Sjafirah, Nuryah Asri Priyo Subekti Reza Ashari Nasution Rizal, Ii Rosnandar Romli Sri Ananda Rahmawati Tiara, Olga Yanti Setianti