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All Journal Jurnal Manajemen Teknologi Jurnal Ilmu Komunikasi Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kajian Informasi & Perpustakaan Nomosleca Communicatus: Jurnal Ilmu Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia JPM (Jurnal Pemberdayaan Masyarakat) Journal of English Language and Education Calathu: Jurnal Ilmu Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Syauqy Lukman
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Marketing Public Relations Checo Café Resto Sri Ananda Rahmawati; Yanti Setianti; Syauqy Lukman
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 8 No. 1 (2019)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v8i1.1981

Abstract

Penelitian ini bertujuan untuk mengetahui latar belakang strategi marketing public relations yang dilakukan oleh Checo Café Resto pasca rebranding. Metode yang digunakan pada penelitian ini adalah deskriptif, mendeskripsikan tentang strategi push, pull dan pass. Teknik pengumpulan data mengunakan wawancara semi-terstruktur, observasi, dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa latar belakang dilakukannya strategi marketing public relations oleh Checo Café Resto pasca rebranding adalah karena terjadinya perubahan citra Checo Café Resto menjadi ‘Café Mahal’ dan penurunan penjualan yang drastis. Checo Cafe Resto menggunakan sales force dalam melaksanakan strategi push yaitu employee training dan sales program. Pada strategi pull, Checo Cafe Resto menggunakan komunikasi inovasi produk baru, aktivasi media sosial, promo, special event, dan media coverage. Sedangkan strategi pass yang dilakukan yaitu sponsorship, community, goverment relationship dan corporate social responsibility. Dilakukan evaluasi pada setiap strategi yang dilakukan, namun tidak ada survei khusus sehingga tidak diketahui persepsi dan tanggapan publik mengenai Checo Cafe Resto. Meskipun begitu, dari semua strategi push, pull dan pass yang dilakukan, tidak semua tools yang ada didalam konsep Thomas L. Harris digunakan oleh Checo Café Resto.
Komunikasi Manajemen Pemerintah Daerah dalam Upaya Branding Buah-buahan Lokal Asli Jawa Barat Nugraha, Aat Ruchiat; Romli, Rosnandar; Lukman, Syauqy
Calathu: Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2019)
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v1i2.1007

Abstract

Jawa Barat sebagai wilayah yang memiliki potensi pertanian yang sangat subur banyak menghasilkan komoditas tanaman holtikultura. Salah satu hasil tanaman holtikultura, yaitu buah-buahan. Keberadaan potensi buah-buahan lokal belum teroptimalisasikan secara baik oleh pemerintah maupun masyarakat dalam upaya meningkatkan tingkat kesejahteraan petani buah-buahan. Hal ini dapat terjadi karena sistem fleksibilitas rantai pasokan komoditas buah-buahan lokal yang masih terbatas akibat implementasi komunikasi manajemen pertanian yang bersifat linear. Komunikasi manajemen pertanian yang dilakukan oleh PEMDA Jawa Barat dalam menyediakan komoditas buah-buahan lokal yang baik bukan hanya dilakukan secara tradisional tetapi dipadukan dengan pemanfaatan teknologi komunikasi melalui pengelolaan pesan. Penelitian ini bertujuan untuk mengetahui peran dan fungsi humas dalam branding komoditas hasil pertanian yang dilakukan dengan menggunakan metode kualitatif deskriptif. Hasil penelitian menunjukkan bahwa buah-buahan lokal asli Jawa Barat akan semakin terkenal dan bisa menjadi ikon baru guna meningkatkan pendapatan asli daerah dari sektor pertanian dan wisata melalui pelaksanaan strategi branding yang terus dikomunikasikan secara kontinyu kepada masyarakat.
Pelatihan Media Online Dalam Upaya Meningkatkan Melek Informasi Kalangan Milineal pada Program Pembangunan di Desa Purbahayu Nugraha, Aat Ruchiat; Novianti, Evi; Komala, Lukiati; Lukman, Syauqy; Sjoraida, Diah Fatma
Jurnal Pemberdayaan Masyarakat Vol 4 No 2 (2019): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v4i2.3549

Abstract

The presence of digital technology in the community has had a significant impact on the patterns of life behavior of urban and rural communities. Pangandaran is a new district in West Java, still has many developing villages. In developing villages, there is also exposure to increasingly massive digital communication used by the community. The involvement of the millennial generation as part of the village community in the digital era can provide open and innovative development opportunities to develop the potential of the village-owned. Based on this information, the implementation of community service in the village of Purbahayu was carried out by choosing the theme of online media training for millennial generations in order to improve information literacy in development using lecture, discussion, and simulation methods through the demonstration learning model approach. The results of the implementation of community service show that the millennial generation in Purbahayu village has increased knowledge that is evident from the many questions surrounding the use and use of online media for the development of village potential. Whereas behaviorally, the millennial generation in Purbahayu village has been exposed to various business services and financial services by the millennial generation habits in urban areas.
Accessibility to E-Commerce Websites for People with Disability in Indonesia Hafiar, Hanny; Lukman, Syauqy; Setianti, Yanti; Subekti, Priyo; Amin, Kholidil
Communicatus: Jurnal Ilmu komunikasi Vol. 7 No. 1. June (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i1.25406

Abstract

Using a website has become a primary method for delivering information, doing promotion, and marketing activities. E-commerce business people acknowledged the importance of developing a reliable website to reach the market through the internet, as part of e-service, especially in a country with a large market share like Indonesia. Unfortunately, not every e-commerce web designer is aware of the website accessibility criteria, the lack of awareness creates barriers for persons with disabilities to access e-commerce websites, as buyers and sellers. The accessibility gap of those website limits the ability of persons with disabilities to optimize the presence of e-commerce as an economic opportunity. We need to overcome the barriers to create an inclusive society in Indonesia. This paper aims to provide an overview of the accessibility of e-commerce websites in Indonesia, to find the common web accessibility issues, classified them comparatively into several tiers, type of issues, and then calculates the correlation of total issues with the number of visitors. This study analyzes 39 e-commerce websites. We evaluate based on Web Content Accessibility Guidelines (WCAG) 2.0, using an automated tool called "aXe". The study shows evidence of various accessibility issues of e-commerce websites in Indonesia, emphasizing the necessity of web designers to pay more attention to accessibility for users with disabilities. This study also provides several recommendations to website accessibility as part of e-service quality. 
Accessibility Concerns on COVID-19 Information Websites for Persons with Disability Hafiar, Hanny; Lukman, Syauqy; Limilia, Putri; Caesarendra, Wahyu; Amin, Kholidil
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.677

Abstract

Persons with disabilities are a vulnerable group when obtaining reliable information, particularly during the current Pandemic of COVID-19. This group needs accurate and dependable information related to the effort of prevention, treatment, and other information on the Pandemic. Each 34 provincial government of Indonesia has their own dedicated COVID-19 information websites providing such information to the public. This study attempt to find accessibility issues that would impact a person with disabilities on all 34 COVID-19 websites managed by each respective provincial government. This study uses aXe (https://www.deque.com), an online tool that measures the total accessibility issues, types of issues, and impacts on people with disabilities on a website. Most COVID-19 websites managed by the provincial government have shown many issues, indicating failure to comply with the web content accessibility guidelines. The biggest issue is insufficient color contrasts in elements and images and the absence of illustrative text, which are very important for a person with visual impairment. We also find that level of accessibility is not correlated with the number of visitors.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Anwar Sani Centurion Chandratama Priyatna, Centurion Chandratama Diah Fatma Sjoraida Dwi Ridho Aulianto Evi Novianti Fajar Syuderajat FX. Ari Agung Prastowo Hanny Hafiar Kholidil Amin Lilis Puspitasari Limilia, Putri Lukiati Komala Marvian, Ananda Nuryah Asri Sjafirah, Nuryah Asri Priyo Subekti Reza Ashari Nasution Rizal, Ii Rosnandar Romli Sri Ananda Rahmawati Tiara, Olga Wahyu Caesarendra Yanti Setianti