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All Journal Jurnal Penyuluhan Journal of Animation & Games Studies JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Narada : Jurnal Desain dan Seni Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Journal of Ekonomics, Finance, and Management Studies
Mochamad Yudha Febrianta
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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The Dependency of Supply Chain Management and Product Quality on Product Innovation Mochamad Yudha Febrianta; Muhammad Indra; Sri Widianesty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2398

Abstract

One of the challenges faced by fashion MSMEs (Micro, Small and Medium Enterprises) in Bandung is the poor quality of their products. Product quality is one of the important aspects to consider while aiming for strengthening competitiveness and customer satisfaction. Therefore, the fashion MSMEs need to continuously improve their product quality to be better and more reliable in order to gain consumer’s trust and satisfaction. Supply chain management has been proven to affect product quality. On the other hand, product innovation is also needed to ensure continuous improvement in product quality. This study applied a quantitative method to analyze the direct and indirect influence of supply chain management on product quality. The indirect influence used product innovation as an intermediating variable. The data were collected by distributing questionnaires among fashion MSMEs in Bandung area and processed by using SmartPLS 3.2.8. The inner model, outer model and bootstrapping were produced in data processing to identify the root causes of the problem based on the phenomena raised in this study. The analysis results showed that supply chain management has significant effects on product quality. Product innovation as a mediating factor also significantly affects the relationship between supply chain management and product quality. This study contributes as references for fashion MSMEs to improve their product quality through supply chain management and product innovation to achieve competitive advantages and high customer satisfaction rates. 
Co-Authors Akhmadi Akhmadi Alfrida Wira Kusuma Astuti Andrea, Nadira Ochell Andreas Rio Adriyanto Astri Wulandari Astuti, Alfrida Wira Kusuma Athifa Sri Ismiranti Bethani Suryawardani Dandy Marcelino Dandy Marcelino Fat’hah Noor Prawita Fat’hah Noor Prawita Fetty Poerwita Sary Fujiyanti, Indri Gandeva Bayu Satrya Husneni Mukhtar Istiqomah Marcelino, Dandy Milleniartha Moslem Muhammad Hablul Barri Muhammad Indra Muharman Lubis Prawita, Fat’hah Noor Puspawati, Ni Nengah Nitha Rafian Ramadhani Ramadhan, Anka Jelang Rhamdani, Shofia Putri Setiawan, Laudza Tsabitul Azmi Shidqi, Farhan Sri Widianesty Sri Widiyanesti Sukandar, Galang Pramudika Syahrul Robbiansyah Ramadhan Tarandhika Tantra Tegar Faiqul Hamman Basuki Tiara Oktapiani