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All Journal Jurnal Ilmu Kebencanaan : Program Pascasarjana Unsyiah Jurnal Sistem Teknik Industri JURNAL TEKNIK INDUSTRI Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah
Nazaruddin M
Departemen Teknik Industri, Fakultas Teknik, Universitas Sumatera Utara
Religion Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering

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ANALISIS PENGARUH CONTENT MARKETING, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT UMROH FOODS MEDAN Lubis, Muthia Amalya; Situmorang, Syafrizal Helmi; Matondang, Nazaruddin
Raudhah - Proud To Be Professional مجلد 9 عدد 3 (2024): Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah - Desember 2024
Publisher : Sekolah Tinggi Agama Islam Raudhatul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48094/raudhah.v9i3.830

Abstract

Social media is an important and essential part of overall marketing and branding, therefore, it must be integrated into any business development or marketing strategy. Social media allows brands to get closer to their customers and potential consumers. In marketing products at PT Umroh Foods Medan, they use several social media, one of which is Facebook, then Instagram, and Google Business. This study aims to analyze the effect of Content Marketing, Brand Image, and Product Quality on Purchasing Decisions at PT Umroh Foods Medan. This research is a quantitative study. The population in this study were consumers who had purchased products at PT Umroh Foods Medan, so the sample used was 160 respondents using purposive sampling techniques. Data collection techniques used questionnaires and literature studies. Data analysis techniques used multiple linear regression analysis, t-test, F-test and coefficient of determination test. The results of this study indicate that Content Marketing has a positive and significant effect on Purchasing Decisions, Brand Image has a positive and significant effect on Purchasing Decisions, Product Quality has a positive and significant effect on Purchasing Decisions, Content Marketing, Brand Image, and Product Quality simultaneously have a positive and significant effect on Purchasing Decisions
Sustainable Development in Agricultural and Food Supply Chains (Case Study: Coffee Supply Chain in Karo Regency) Maulidina, Siti Nur; Matondang, Nazaruddin; Tryana S, Meilita
JURNAL TEKNIK INDUSTRI Vol. 14 No. 1 (2024): March 2024
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jti.v14i1.19711

Abstract

One of the most common products grown by many in North Sumatra, especially Karo Regency, is coffee. This plant can bring in foreign exchange, making it a valuable plantation item in the Karo Regency's local economy. Despite the industry's high production and farmers' favorable experiences, soil erosion and water scarcity on agricultural land pose sustainability challenges. This occurs due to farmers needing more technical expertise or real-world post-harvest processing experience. Simultaneously, the Circular Economy (CE) notion is becoming more popular due to its capacity to improve sustainable development. By further utilizing waste to create an alternative product, this research aims to apply CE to the Karo coffee supply chain to increase sustainable elements, specifically social and economic, and lessen its environmental impact. Aside from that, utilizing the Soft System Methodology approach, adjustments must be made to policies or management practices in order to facilitate the deployment of CE. When implementing CE ideas in the agriculture supply chain, Soft System Methodology can help identify issues from the viewpoints of different supply chain actors. The investigation's findings indicate that there is a chance to apply CE to the Karo coffee supply chain. The rise in economic value resulting from utilizing and reprocessing the generated garbage into substitute items is evidence of this, with total sales increasing from Rp 1.130.400.000 to Rp 1.229.350.000 after CE implementation.
Co-Authors A. Rahim Matondang Abdul Rahim Matondang Aulia Ishak Daulay, Donni Syahrial Hanafi Haniza Hasibuan, Shelvy RG Elsa Jam’an . Juliza Hidayati Lubis, Muthia Amalya Maulidina, Siti Nur Nasution, Alfian Aziz Nursafwah Rangkuti, Erinsyah Maulia SATRIA Situmorang, Syafrizal Helmi Sukaria Sinulingga Suratman, Jumadi Tiara Rahmania Tryana S, Meilita