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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Terapan Abdimas Pendas : Jurnah Ilmiah Pendidikan Dasar JIKE : Jurnal Ilmu Komunikasi Efek Bidayatuna: Jurnal Pendidikan Guru Mandrasah Ibtidaiyah Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial Metta : Jurnal Ilmu Multidisiplin Jurnal Riset Manajemen Komunikasi Social Science Academic Horizon: Indonesian Journal of Multidisciplinary Journal of Creative Power and Ambition (JCPA) Buletin Pemberdayaan dan Pengembangan Masyarakat PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Jurnal Karya untuk Masyarakat (JKuM) Journal of Communication, Sustainability, and Empowerment
Zulin Nurchayati
Universitas Merdeka Madiun
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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KOMUNIKASI ANTAR PRIBADI DALAM PERCEPATAN PENCEGAHAN STUNTING Zulin Nurchayati; Alfiana Yuniar Rahmawati
Buletin Pemberdayaan dan Pengembangan Masyarakat Vol. 3 No. 1 (2024)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/bppm.v3i1.20640

Abstract

Stunting merupakan kondisi gagal tumbuh pada anak balita akibat kekurangan gizi kronis terutama pada 1000 HPK atau Hari Pertama Kehidupan. Di Indonesia, prevalensi stunting menjadi masalah bersama yang harus segera ditangani secara spesifik. Masalah stunting dapat menimbulkan dampak jangka panjang seperti penurunan kemampuan kognitif dan daya tangkap, peningkatan resiko terkena penyakit menular hingga menurunkan produktivitas. Salah satu strategi untuk menurunkan stunting adalah dengan melakukan Komunikasi Antar Pribadi. Metode KAP bertujuan untuk menyusun pesan kunci, pendekatan komunikasi, dan saluran komunikasi yang efektif sebagai pola komunikasi yang sering terjadi di lingkungan masyarakat. Kegiatan pengabdian masyarakat ini berbasis penyuluhan kepada ibu-ibu PKK dan Kader posyandu yang ada di Desa Bacem dan Desa Rejosari, Kecamatan Kebonsari, Kabupaten Madiun. Metode yang digunakan adalah metode luring (Offline/tatap muka). Kegiatan ini bermanfaat untuk mengedukasi ibu-ibu PKK dan Kader Posyandu sesuai dengan kebutuhan kelompok sasaran dengan mengedepankan konteks budaya dan kearifan lokal untuk mempercepat pencegahan stunting.
Advertising Retail Internasional di Indonesia Sejati, Veny Ari; Nurchayati, Zulin
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.5707

Abstract

Abstrak. MR.DIY adalah retail Internasional, merupakan salah satu retail terbesar di Asia.  Artikel ini menggunakan teknik observasi partisipatif, wawancara, dan dokumentasi, serta bertujuan untuk mendeskripsikan  dan menganalisa advertising MR.DIY yang ada di Indonesia.  Hasil penulisan artikel ini adalah bahwa MR.DIY mengimplementasikan fungsi advertising   yang meliputi fungsi pemasaran, komunikasi, edukasi, ekonomi, dan sosial sehingga cepat dikenal dan lebih dekat dengan masyarakat serta toko cabang dapat mencapai target.  MR.DIY memanfaatkan peristiwa penting atau hari besar nasional untuk mendesain pesan iklan, voucher belanja, iklan harga termurah.  Adapun pesan iklan dipublikasi di media sosial dan dikirim melalui email ke sejumlah pelanggan.  Selain itu, words of mouth dan katalog digunakan untuk meningkatkan trafik toko MR.DIY.  Hasil penulisan artikel ini berupa ilmu advertising ini diharapkan dapat diadopsi oleh wirausaha retail. Abstract. MR. DIY is an international retailer, is one of the largest retailers in Asia. This study uses observation techniques, and aims to describe and analyze advertising MR. DIY in Indonesia. The result is MR. DIY implements advertising functions which include marketing, communication, educational, economic, and social functions so that Mr.DIY quickly known and closer to the community.  MR. DIY takes advantage of important events or national holidays to design advertising messages.  The advertising messages were published on social media and sent via email to a number of customers.  In addition, words of mouth and catalogs are used to increase MR DIY store traffic.  The results of this research in the form of advertising science are expected to be adopted by local retail entrepreneurs.
Sosialisasi Kesetaraan Gender Dalam Mewujudkan Ketahanan Keluarga Melalui Penguatan Kader PKK Nurchayati, Zulin; Rahmawati, Alfiana Yuniar; Ridwan, Asrifia; Nurhidayati, Hindun
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7800

Abstract

Kegiatan PkM dengan judul “Sosialisasi Kesetaraan Gender dalam Mewujudkan Ketahanan Keluarga” ini bertujuan untuk meningkatkan pemahaman akan pentingnya kesadaran mengenai peran setara laki-laki dan perempuan dalam rumah tangga, serta memberikan ketrampilan praktis untuk mewujudkan kolaborasi domestik. Melalui pendekatan edukasi partisipatif dengan memaksimalkan metode sosialisasi dan diskusi interaktif kerangka pendidikan berbasis komunitas (Community Based Education – CBE), kegiatan ini melibatkan kader-kader PKK di desa Balerejo, Kacamatan Kebonsari, Kabupaten Madiun berjumlah 100 orang sebagai peserta aktif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pola kesetaraan gender di dalam keluarga. Selain itu, peserta juga memahami adanya empat konsep ketahanan keluarga diantaranya (1) ketahanan fisik keluarga; (2) ketahanan ekonomi keluarga; (3) ketahanan sosial psikologis keluarga; serta (4) ketahanan sosial budaya keluarga beserta indikator dan implementasinya. Mereka memahami bahwa penguatan ketahanan keluarga berbasis gender adalah tanggung jawab kolaboratif dan partisipatif yang setara dalam semua aspek kehidupan keluarga mulai dari tugas domestik, manajemen keuangan transparan, komunikasi yang setara, hingga partisipasi sosial yang inklusif.
ANALISIS BATASAN KEBEBASAN BEREKSPRESI DALAM STAND UP COMEDY (STUDI PADA KOMUNITAS STAND UP INDO MADIUN) Azhar, Azan; Widiantari, Maria Magdalena; Nurchayati, Zulin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42019

Abstract

This inquiry examines the boundaries of expressive freedom within the realm of stand-up comedy, specifically focusing on the Stand-Up Indo Madiun community. While freedom of speech represents a foundational democratic principle, its implementation in the Indonesian landscape is frequently constrained by cultural sensitivities and regulatory frameworks. Adopting a qualitative descriptive approach, this study investigates how comedians negotiate sensitive subject matter while adhering to professional codes of conduct. Data were gathered through intensive interviews with practitioners in Madiun, direct observation of live performances, and a systematic review of comedic scripts. The findings indicate that these constraints emerge from both internal and external dimensions. Internally, the community maintains a shared commitment to avoiding derogatory physical remarks and prioritizing intellectual humor over vulgarity. Externally, practitioners must align their content with the prevailing social values of the Madiun public and navigate the legal complexities associated with the Electronic Information and Transactions (ITE) Law. To mitigate risk, comedians employ strategic self-censorship, seeking a balance between artistic authenticity and societal expectations. The study reveals that although performers aim for radical honesty, they exercise significant caution regarding SARA-related themes to prevent communal disharmony. Ultimately, this research concludes that freedom of expression in the local comedy circuit is a dynamic negotiation between creative liberty and collective responsibility, offering valuable perspectives on communication ethics within Indonesia's regional creative industries.
Sosialisasi Pola Asuh Anak dan Remaja di Era Digital (PAAREDI) Harianto Harianto; Zulin Nurchayati; Alfiana Yuniar Rahmawati
Jurnal Karya untuk Masyarakat (JKuM) Vol 6 No 1: JANUARI 2025
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/2df5rd55

Abstract

This Community Service (PkM) activity is motivated by the phenomenon of technologyaddiction such as gadgets, social media, the internet and online games among children andteenagers. This phenomenon is a new challenge that parents as part of the closest family mustpay attention to. Parents need to adapt to changes in the digital era and understand emergingtrends in order to optimize balanced parenting. Therefore, PkM with the theme "Socialization ofParenting Patterns for Children and Adolescents in the Digital Era (PAAREDI)" has beencarried out to empower the role of parents in carrying out parenting patterns in a loving,inclusive, communicative and supportive manner in the digital era. PkM activities were carriedout using the counseling or socialization method which was attended by 150 PKK cadres inBalerejo Village, Kebonsari District, Madiun Regency. The PkM results show that all PKKcadres gain knowledge and understanding of the importance of education and parentingpatterns for children and teenagers by families in their environment. Apart from that, PkMactivities are also needed by PKK cadres to be able to intensify family character education inorder to encourage the creation of a family of faith, noble and virtuous morals.
Feminisme dalam Film The Dictator (2012) Analisis Semiotika Roland Barthes Farhan Nur Fauzan; Nunik Hariyani; Zulin Nurchayati
Social Science Academic Vol. 4 No. 1 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.9665

Abstract

Penelitian ini bertujuan untuk mengetahui representasi feminisme dalam film The Dictator (2012) melalui karakter Zoey menggunakan analisis semiotika Roland Barthes. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan menganalisis beberapa scene yang mengandung pesan mengenai feminisme dan kesetaraan gender. Analisis dilakukan melalui makna denotasi, konotasi, dan mitos untuk melihat bagaimana tanda, dialog, dan visual dalam film membangun makna feminisme. Hasil penelitian menunjukkan bahwa karakter Zoey merepresentasikan feminisme liberal melalui sikap mandiri, kebebasan berpendapat, keberanian menolak penindasan, serta kesetaraan perempuan dalam ruang sosial dan politik. Namun, film juga menampilkan dominasi patriarki melalui objektifikasi perempuan dan normalisasi pelecehan verbal yang dikemas dalam bentuk komedi satir. Dengan demikian, representasi feminisme dalam film The Dictator (2012) ditampilkan secara ambigu, yaitu sebagai simbol kebebasan dan kesetaraan perempuan, tetapi sekaligus menjadi objek humor yang mereproduksi stereotip gender dalam budaya populer.
REPRESENTASI QUARTER LIFE CRISIS DALAM LIRIK LAGU “ZOMBIE” (ENGLISH VERSION) OLEH DAY6: ANALISIS SEMIOTIKA ROLAND BARTHES Kinanti Christya Wulandari; Nunik Hariyani; Zulin Nurchayati
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v9i1.7751

Abstract

As a cultural product, music is not only a form of entertainment but also a medium for expressing the psychological struggles of young adults. This study aims to analyze how Quarter Life Crisis is represented through the lyrical signs in the song “Zombie” (English Version) by DAY6. Using a descriptive qualitative approach, this research applies Roland Barthes’ semiotic analysis to uncover denotative, connotative, and mythological meanings, supported by Stuart Hall’s theory of representation and Berger and Luckmann’s paradigm of social construction. The primary aim is to analyze how the meaning of Quarter Life Crisis is socially constructed and communicated. The findings reveal that the lyrics represent emotional states commonly associated with Quarter Life Crisis such as emptiness, overthinking, loneliness, and the sense of being trapped. These meanings are embedded in metaphoric expressions like “became a zombie”, “meaningless life”, and “wishin’ to stop and close my eyes.” Through layered meanings, the song deconstructs the modern myths surrounding youth and success. The research concludes that lyrics can serve as a powerful medium for representing the internal crises experienced by young generations and can reflect broader social realities through symbolic language. This study contributes to understanding music as a reflective space for cultural and psychological phenomena among early adulthood generations. Keywords: emptiness, music, quarter life crisis, representation, semiotics
Employee Service Communication in Creating Customer Satisfaction at Cue Club Pool and Coffee Fajar Arifin Wijanarko; Nunik Hariyani; Zulin Nurchayati
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how frontline employees' service communication shapes customer satisfaction in a business that combines two simultaneous service lines billiard and café using Cue Club Pool and Coffee in Madiun, Indonesia, as a case. Prior qualitative accounts of interpersonal service communication have concentrated on single-line service settings such as hotels, restaurants, banks, and hospitals, and the limited work on billiard-café ventures has examined servicescape and experiential marketing without addressing how frontline communication itself is enacted or how it translates into satisfaction. This study addresses that gap. Using a qualitative case study design, data were collected from five purposively selected informants (three customers and two employees) through semi-structured interviews, participant observation, and documentation, and analyzed with Miles, Huberman, and Saldaña's interactive model through open, axial, and selective coding. Findings show that employees' service communication reflects DeVito's five interpersonal characteristics (openness, empathy, supportiveness, positiveness, equality) with uneven consistency, and as this study's central contribution that customer satisfaction is generated through two distinct mechanisms: a functional pathway (speed, information reliability, transactional accuracy) and a relational pathway (personal familiarity, preference recognition, memorable service moments), with the relational pathway emerging as the stronger driver of satisfaction that exceeds expectations. Declines in the SERVQUAL dimensions of reliability and responsiveness are explained by workload pressure and the emotional labor employees perform to sustain positive affect during high-traffic periods. The study contributes a dual-pathway model of satisfaction formation in combined entertainment-service businesses and offers practical recommendations for similar ventures
Non-Verbal Marketing Communication Training for Teenagers of Dharma Wanita Kebonsari Special School Zulin Nurchayati; Veny Ari Sejati; Hindun Nurhidayati
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.30

Abstract

Teenagers with disabilities are required to be more productive in order to have a decent life and can create employment opportunities for others so that the community's life becomes more prosperous. One way is by entrepreneurship. Entrepreneurs must have marketing communication skills so that businesses can grow and develop. Therefore, marketing communication training was held for productive-age teenagers at the Dharma Wanita Special Needs School in April 2026 at the Dharma Wanita Special Needs School Kebonsari Madiun with participants who were productive-age teenagers. The results of this training were written using qualitative descriptive techniques, and data collection used interviews and participant observation where the author was directly involved daily in the implementation of the training. The purpose of writing this article explains how marketing communication training for SLB teenagers is verbally and nonverbally. Meanwhile, the purpose of holding the training is to equip productive-age SLB teenagers with marketing communication skills, how to manage a business and hopefully be able to create employment opportunities. Participants practiced making marketing plans, determining costs, creating promotions, determining places and physical evidence. It is hoped that this article will be useful for other entrepreneurs with special needs, namely increasing insight and ideas in developing their businesses.
Strategi Komunikasi Organisasi Persaudaraan Setia Hati Terate Komisariat Padepokan Madiun dalam Meningkatkan Citra Positif Ika Wahyu Ardianti; Maria Magdalena Widiantari; Zulin Nurchayati
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v4i3.686

Abstract

Within local culture-based institutions like Persaudaraan Setia Hati Terate (PSHT), organizational communication is vital for shaping public perception. This study explores how PSHT Komisariat Padepokan Madiun utilizes the SMCRE (Source, Message, Channel, Receiver, and Effect) framework to strengthen its community reputation. Adopting a descriptive qualitative method, data were gathered through extensive interviews, field observations, and documentary reviews. Five key informants including the branch committee head, secretary, treasurer, instructor, and a local resident representative were chosen via purposive sampling. To maintain data integrity, the study cross-verified findings using source and method triangulation, followed by data reduction, layout formatting, and final synthesis. The analysis reveals that the organization’s positive standing relies on four pillars: the trustworthiness of its leadership as information sources, core messaging centered on moral growth and brotherhood, a hybrid approach of face-to-face and digital outreach, and hands-on civic engagement. Ultimately, the paper concludes that a well-rounded communication approach successfully reshapes how the public views PSHT-elevating its identity from a standard martial arts club to a prominent hub for character building and community service.
Co-Authors Alfiana Yuniar Rahmawati Azhar, Azan Endang Murti Enricco Alend Tribuono Fajar Arifin Wijanarko Farhan Nur Fauzan Harianto Harianto Harianto Harianto Hariyani, Nunik Huditta Nur'aini Putri Huditta Ika Wahyu Ardianti Jayadi Jayadi Kinanti Christya Wulandari Maria Magdalena Widiantari Murti, Endang Nurhidayati, Hindun Nurhidayati, Hindun Offy Ayuningtiyas Putri, Fitria Novita Rahmawati, Alfiana Yuniar Ridwan, Asrifia Sejati, Veny Ari Veny Ari Sejati