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Aisah Jumiati
Fakultas Ekonomi Dan Bisnis, Universitas Jember
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Preferensi Konsumen Terhadap Keputusan Pembelian D.co Pizza Bondowoso Sebagai Produk Alternatif: Consumer Preferences Towards Purchasing Decisions of D.co Pizza Bondowoso as an Alternative Product Yulianti, Riska; Saleh, Mohammad; Jumiati, Aisah
IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies Vol. 3 No. 2 (2025): Ijabah Volume 3 Number 2 Year 2025
Publisher : IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v3i2.1261

Abstract

Currently there is widespread news regarding calls for action to switch to alternative products from companies that support Israel's genocide against Palestine, one of which is through an international boycott under the command of Boycott, Divestment, Sanctions. One of the BDS lists is another quite controversial boycott list, including Pizza Hut, MCD, Wix, Burger King, Papa John's Pizza and Domino's Pizza. The Indonesian Ulema Council also issued MUI Fatwa number 83 of 2023 as a response to the Palestinian struggle. The above phenomenon makes people more careful in buying products that are on the boycott list and start switching to alternative products, namely local products. One of the local Bondowoso products which is an alternative product is D.Co Pizza Bondowoso which has its own competitiveness and characteristics. separately, but it is not yet known exactly what factors influence people's shift to alternative products, especially at D.Co Pizza Bondowoso. This research aims to determine and analyze the influence of knowledge of MUI fatwa number 83 of 2023 and religiosity on purchasing decisions for D.Co Pizza Bondowoso. The method used is explanatory research using binary logistic regression analysis. From the results of logistic regression analysis calculations, a significant relationship was obtained between knowledge on purchasing decisions and religiosity on purchasing decisions
Co-Authors Agung Purwanto Agus Dwi Cahyono Agus Lutfi Anifatul Hanim Catur Nanda Puspita Sari Claudia Putri Pitaloka Coniq Putri Andinata Dewi Prihatini Djoko Susilo Duwi Yunitasari Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Edy Santoso Edy Santoso Edy Santoso Elan, Mery Cindio Endah Kurnia Lestari Estiyani, Nanik Fajar Afandi Fajar Wahyu Prianto Fauziyah Juanti Fendi Indra Sujianto Firman Aris Irvannullah Fivien Muslihatinningsih Gianavasya, Shelsa Hadi Priyono, Teguh Herman Cahyo Diartho I Wayan Subagiarta Istyani, Nanik Januar Sadana Sugiearto Juansyah, Dhemmi M. Rizqi Iskhaqi Mochammad Dwi Ainoer Rizzal moh efendi septiawan Moh. Adenan Mohammad Saleh Nanik Istiyani Nanik Istyani Purtomo Somaji, Rafael Putomo Somaji, Rafael Rabhani Segara Rafael Purtomo S Rani Ardella Riska Yulianti, Riska Sahadati, Mila Seli Ika Setia Tantri Siswoyo Hari Santosa, Siswoyo Hari Siswoyo Hari Sentosa Sunlip Wibisono Sunlip Wibisono Teguh Hadi Priyono Teguh Hadi Priyono Vindi Diah Fatika Sari Wibisono, Sunlip Widayat, Diva Nur Vitriana Yuriska Agustin