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All Journal UNEJ e-Proceeding CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Yudha Praja
Fakultas Ekonomi, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERANAN MINAT BELI DALAM MEMEDIASI KESADARAN MEREK LAYANAN CASH ON DELIVERY DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSA PEMBELIAN PADA LIVE TIKTOK HIKMAH_STORE Hotijah Husnul Hikmah; Yudha Praja; Siti Soeliha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6984

Abstract

Hotijah Husnul Hikmah. Student ID 202113272. "The Role of Purchase Intention in Mediating Brand Awareness, Cash on Delivery Service, and Experiential Marketing toward Purchase Decision of Handmade Products on TikTok Live Hikmah_Store" This study aims to examine the role of purchase intention in mediating the influence of brand awareness, Cash on Delivery (COD) service, and experiential marketing on purchase decisions of handmade products during TikTok Live sessions at Hikmah_Store. The sampling technique used in this study is simple random sampling (SRS) with a total of 200 respondents. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling - Partial Least Squares (PLS-SEM) approach. The results show that brand awareness has a negative and insignificant effect on purchase intention. Cash on Delivery service has a positive but insignificant effect on purchase intention. Experiential marketing also has a positive but insignificant effect on purchase intention. However, brand awareness, Cash on Delivery service, and experiential marketing have positive and significant effects on purchase decisions. Meanwhile, purchase intention has a positive but insignificant effect on purchase decisions. Additionally, the indirect effect of brand awareness, Cash on Delivery service, and experiential marketing on purchase decisions through purchase intention is not significant.
PENGARUH PRODUCT QUALITY, WORD-OF MOUTH ,PRODUCT PACKAGING, DAN BRAND IMAGE TERHADAP CONSUMER SATISFACTION MELALUI PURCHASE DECISION SEBAGAI VARIABLE INTERVENING PADA PRODUK AMDK MEREK AIR SYIFA’ P2S2 DI PONPES SALAFIYAH SYAFI’IYAH SUKOREJO SITUBONDO Abdul Awal; Yudha Praja; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8823

Abstract

This study aims to determine the effect of Product quality, Word of mouth, Product packaging, and Brand Image on Consumer satisfaction Through Purchase decision as Intervening Variables in Syifa' P2S2 Brand Bottled Drinking Water Products at Salafiyah Syafi'iyah Islamic Boarding School Sukorejo Situbondo. The sampling technique in this study used non-probability sampling with a purposive sampling approach, involving 115 respondents. The data analysis tool used in this study was smart PLS 3.0. The data analysis methods used in this study include convergent validity, reliability, classical assumption testing, goodness of fit (GOF) testing, coefficient of determination testing, structural equation analysis (inner model), and hypothesis testing. The direct effect hypothesis test results indicate that product quality has a positive and significant effect on purchase decisions. Word of mouth has a positive but insignificant effect on purchase decisions. Product packaging and brand image have a positive and significant effect on purchase decisions. Product quality and product packaging have a negative but insignificant effect on consumer satisfaction. Word of mouth has a positive but insignificant effect on consumer satisfaction. Brand image and purchase decisions have a positive and significant effect on consumer satisfaction. The indirect effect hypothesis test results indicate that product quality, product packaging, and brand image have a positive and significant effect on consumer satisfaction through purchase decisions. Word of mouth has a positive but insignificant effect on consumer satisfaction through purchase decisions.
PERANAN MINAT BELI ULANG DALAM MEMEDIASI PENGARUH BAURAN PEMASARAN, CITRA TOKO, LOKASI TERHADAP LOYALITAS KONSUMEN PADA TOKO DARUL FALAH CERMEE BONDOWOSO Ersatul Ibad; Triska Dewi Pramitasari; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7021

Abstract

Toko Darul Falah is a retail store that offers a variety of daily necessities, primarily catering to the needs of male and female students (santri and santriwati) at Islamic boarding schools (pesantren). Over time, however, the store has expanded to serve the general public, capitalizing on promising market potential in the surrounding area. This study aims to examine the effect of the marketing mix, store image, and location on customer loyalty, with repurchase intention as an intervening variable at Toko Darul Falah Cermee Bondowoso. The population in this study consists of 6,880 customers, with a sample size of 99 respondents selected using simple random sampling. Data analysis and hypothesis testing were conducted using SmartPLS 3.0. The results of direct effect hypothesis testing indicate that both the marketing mix and store image have a significant effect on repurchase intention and customer loyalty. Location has a significant impact on repurchase intention, but does not significantly influence customer loyalty. Furthermore, repurchase intention does not have a significant effect on customer loyalty.
PENGARUH KUALITAS PRODUK, PROMOSI ONLINE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN LIVINT THRIF DI SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Sindi Dayu Maisyaroh; Riska Ayu Pramesthi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7060

Abstract

This study aims to determine the effect of product quality, online promotions, and service quality on purchasing decisions at Livint Thrift in Situbondo, with purchase intention as an intervening variable. The growing thrift business and intense competition have encouraged businesses to implement effective marketing strategies. This study employed a quantitative approach with a survey method, distributing questionnaires to 99 respondents, who were Livint Thrift consumers. Data analysis used Structural Equation Modeling (SEM) with the assistance of SmartPLS 3.0 software. The results showed that product quality, online promotions, and service quality had a positive and significant effect on purchase intention and purchase decisions. Furthermore, purchase intention proved to be an intervening variable, strengthening the influence of the three independent variables on purchase decisions. These findings are expected to provide input for Livint Thrift in formulating more effective marketing strategies to increase its business competitiveness.
PENGARUH LINGKUNGAN KERJA, DISIPIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA ASN BAPPEDA KABUPATEN SITUBONDO Dian Bintari Supriyatini; Karnadi Karnadi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8061

Abstract

This study aims (1) to find out the influence of the work environment, work disipin, and work motivation partially affect the performance variables of asn of the Situbondo District Development Planning Agency (2) to find out the influence of the work environment, work leadership, and work motivation to simultaneously affect the performance variables of the Asn of the Situbondo District Regional Development Planning Agency. (3) to know between the work environment, work leadership, and work motivation that most dominantly affect the performance of the ASN of the Situbondo District Development Planning Agency. The method used is qualitative. The result of the study is a multiple linear regression equation Y = 0.025 + 0.359X1 + 0.296X2 + 0.323X3 + e. Partially the work environment, work disipin, and work motivation have a significant effect with the performance of the Asn Regional Development Planning Agency of Situbondo Regency. The value obtained for the work environment variable is greater than the ttabel (2,408) > (2,026) and the sig value α 0.021 < 0.05, the value of the work discipline variable obtained is a thitung value greater than the ttabel (2,500) > (2,026) or sig α 0.017 < 0.05 and the value of the work motivation variable obtained is a thitung value greater than ttabel (2,258) > (2,026) or sig α 0.030 < 0.05. Simultaneously the work environment, work disipin, and work motivation have no significant effect on the performance of the ASN of the Situbondo District Development Planning Agency with a value of F calculates greater than F table or F calculates 57,560 > F table 2.86. Predominantly, the work discipline variables have the most dominant effect on ASN performance, with the value obtained at 2,500.
PERANAN KEPERCAYAAN DALAM MEMODERASI KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP MINAT KUNJUNG ULANG PASIEN PADA RSUD ASEMBAGUS SITUBONDO Royvih Bachtiar; Yudha Praja; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7634

Abstract

The aim of this research is to determine the role of trust in moderating the influence of service quality and brand image on patients' intention to revisit patients at Asembagus Situbondo Regional Hospital. The background to this research stems from the importance of improving service quality and strengthening the hospital's image in creating patient loyalty. This research used a quantitative approach with a simple random sampling technique for 98 patients who had received services at the Asembagus Situbondo Regional Hospital. Data analysis and hypothesis testing were carried out using Structural Equation Modeling – Partial Least Squares (PLS-SEM). The research results show that service quality has a positive and significant influence on patients' intention to revisit, while brand image actually shows a significant negative influence on intention to revisit. In addition, trust is proven to significantly moderate the relationship between service quality and intention to revisit, meaning that the higher the patient's trust, the stronger the influence of service quality on intention to revisit. Trust also positively moderates the relationship between brand image and revisit intention. These findings confirm that trust has an important role in strengthening the relationship between service marketing factors and patient intention to return to use hospital services.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN E-WOM TERHADAP MINAT BELI ULANG DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA UD. MAHKOTA RAJA Afrizal Yofiandi; Yudha Praja; Ayu Dita Windra Ciptasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7221

Abstract

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.
PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA APOTEK RABELLA FARMA PANARUKAN Nova Berliyanti Ramadani; Lusiana Tulhusnah; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6955

Abstract

The strategies implemented by companies in marketing their products to the public are key factors that influence customer satisfaction. Given the diverse needs of society, companies must be able to analyze and prepare appropriate strategies to meet consumer expectations. This study aims to analyze the influence of product diversity, product quality, and service quality on repurchase intention, with customer satisfaction as an intervening variable at Rabella Farma Pharmacy Panarukan. The study involved 99 respondents who were selected using simple random sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach with SmartPLS 3.0 software. The direct effect hypothesis testing results show that product diversity has a negative but insignificant effect on customer satisfaction; product quality has a positive but insignificant effect on customer satisfaction; and service quality has a significant positive effect on customer satisfaction. Furthermore, product diversity has a negative but insignificant effect on repurchase intention; product quality has a positive but insignificant effect; and service quality has a significant positive effect on repurchase intention. Customer satisfaction has a significant positive effect on repurchase intention. Regarding indirect effects, product diversity and product quality have no significant effect on repurchase intention through customer satisfaction, while service quality has a significant positive effect on repurchase intention through customer satisfaction.
PENGARUH GAYA KEPEMIMPINAN BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA ASN DENGAN KOMITMEN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS LINGKUNGAN HIDUP SITUBONDO Moh Abdul Aziz; Riska Ayu Pramesthi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6995

Abstract

This study aims to analyze the influence of leadership style, workload, and job stress on the performance of State Civil Apparatus (ASN), with work commitment as an intervening variable at the Situbondo Regency Environmental Service. Civil servant performance is a crucial issue given their crucial role in providing public services and achieving organizational goals. This study used a quantitative approach with a purposive sampling technique for civil servants working at the agency. The data were collected through questionnaires and then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0 software. The results showed that leadership style had a positive and significant effect on civil servant performance, while workload and job stress had a negative and significant effect. Furthermore, leadership style also had a positive effect on work commitment, while workload and job stress had a negative effect. Work commitment was shown to significantly mediate the relationship between leadership style, workload, and job stress on civil servant performance. These findings emphasize the importance of effective leadership and balanced management of workload and stress to strengthen commitment and improve employee performance. The results of this study are expected to serve as a reference in formulating human resource management strategies within local government agencies.
PENGARUH SERVICE QUALITY, DIGITAL MARKETING DAN E-COMMERCE TERHADAP REPEAT PURCHASE DENGAN E-TRUST SEBAGAI VARIABEL INTERVENING PADA ROTI BRILYAN BAKERY DI KABUPATEN SITUBONDO Moh. Taufiqurrahman; Mohammad Yahya Arief; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7065

Abstract

The purpose of this study is to determine the Influence of Service Quality, Digital Marketing and E-commerce on Repeat Purchase with E-Trust as an Intervening Variable at Brilyan Bakery Bread in Situbondo Regency. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the study showed that Service quality had a significant positive effect on E-trust, Digital marketing had a significant positive effect on E-trust, E-commerce had a significant positive effect on E-trust, Service quality had a significant positive effect on Repeat purchase, Digital marketing had a significant negative effect on Repeat purchase, E-commerce had a positive but not significant effect on E-trust, E-trust had a significant positive effect on Repeat purchase, Service quality had a significant positive effect on Repeat purchase through E-trust, Digital marketing had a significant positive effect on Repeat purchase through E-trust, E-commerce had a significant positive effect on Repeat purchase through E-trust.
Co-Authors Abdul Awal Afrizal Yofiandi Ayu Dita Windra Ciptasari Dery Iman Santoso Dian Bintari Supriyatini Dian Prihatin Ningrum Ediyanto Ediyanto Ersatul Ibad Halimatus Sa’diah Hotijah Husnul Hikmah karnadi Karnadi Khoirur Roziqin Khotibul Umam Lusiana Tulhusnah Moh Abdul Aziz Moh. Taufiqurrahman Mohammad Yahya Arief Muh Hamdi Zain Niesya Monica Junearta Nina Sa'idah Fitriyah Nova Berliyanti Ramadani Randika Fandiyanto Riska Ayu Pramesthi Royvih Bachtiar Sari, Rini Kartika Sindi Dayu Maisyaroh Siti Nur Latifa Siti Soeliha Triska Dewi Pramitasari