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Mulyadi Mulyadi
Program Studi Teknik Mesin , Universitas Muhammadiyah Sidoarjo
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pemberdayaan Siswa SMA melalui Pelatihan Pemasaran Digital di Era Industri 4.0 di Sidoarjo Edi Widodo; Mulyadi Mulyadi; Rahmat Firdaus
Dharmakayana Vol 2 No 2 (2025): November : Dharmakayana: Journal of scientists, engineers, educators and scientif
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v2i2.44171

Abstract

Mastery of design technology and digital marketing is a crucial skill in the era of Industry 4.0. These competencies are especially important for the younger generation to support product development and foster entrepreneurial mindsets. This community engagement program aimed to provide training on digital marketing strategies to senior high school and vocational school students in Sidoarjo Regency. Three schools actively participated in the program: SMK Muhammadiyah 3 Ngoro, SMK Trisakti Sidoarjo, and SMK Krian. The activities included the provision of training modules, program socialization, intensive training sessions, and continued mentoring. The training materials focused on content planning, utilization of social media, business account management, and digital promotion strategies tailored to student-created products. The results of the program indicated an increased understanding among participants of both the concepts and practices of digital marketing, as well as the emergence of student-led initiatives to build school-based brands and digital promotional accounts.
Co-Authors A'rasy Fahruddin Achmad Basori Achmad Lutfi Rahmawan Achmad Surya Wijaya Adinda Dwi Cahayani Agung Budy Wijoyo Ahmad Faishol Ahmad Rehan Ardiansyah Akhmad Ahfas Akhmad Akhirudin Akhmad Surya Wijianto Ali Akbar Ali Akbar Ardhi Shefta Fernanda Arif Rachmandani Arya Hardi Alvian A’rasy Fachruddin Bagus Mulya Harun Bayu Kusuma Atmaja Bayu Surya Ramadhan bhima endra wira yudha Dewi Sartika Dhimas Wahyu Dwi Septian Dwi Putri Maulidhiyah Firnanda Edi Widodo Eko Siswono Erwin Susetyo Hadi Erwin Yuli Susanto Fajar Syahril Kirom Faris Ferdiansyah Fikri Setiawan Galang Amrulloh Hana Catur Wahyuni Irfan Dwi Farilla Iswanto Iswanto Listiari Hendraningsih Lukman Hudi M Fadil M. Hidayatur Rokhim Mochamad Aldhy Saputro Alamsyah Mochammad Alim Huda Mochammad Nur Rizki Mohamad Irvan Akif Setiawan Mohammad Sandoyo Adamsyah Muchamad Reysa Pahlewi Muhammad Alriz Nur Aftian Muhammad Anggie Cahya Saputra Muhammad Fiky Dharmawan Muhammad Iqbal Nur Fadillah Muhammad ‘Athif Istighfarian Nabil Azka Hanani Naufal Rezza Qur’anal Noerdianto Noerdianto Nur Aura Aulia Nisa Prantasi Harmi Tjahjanti Rachmat Firdaus Rahmania Sri Untari Rahmat Firdaus Rendy Rakhmad Fakhrizi Ricky Kurniawan Sigit Hermawan Sintha Wahyu Arista Sriyono Sulis Yulianto Sulton Kamal Mustofa Sulung Wibawansyah Surono, Bambang Sutarman . Syafa Vania Ulhaq Syarifa R N