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Pelatihan Digital Marketing Berbasis Media Sosial Dan Marketplace Bagi UMKM Di Lahan Basah Yusniar, Meina Wulansari; Rifani, Ahmad; Dewi, Maya Sari; Redawati, Redawati; Asma, Rusdayanti; Stiadi, Doni; Abidin, M Zainal; Budiman, Arief
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 10 (2024): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i10.1774

Abstract

Dunia pemasaran dalam beberapa tahun terakhir ini mengalami perubahan yang signifikan akibat adanya perubahan yang signifikan pada tehnologi informasi. Hampir Sebagian besar Masyarakat telah mengenal penggunaan teknologi informasi yang menyebabkan ternjadinya perubahan perilaku termasuk perilaku konsumenTujuan kegiatan pengabdian pada masyarakat ini adalah: Memberikan pemahaman tentang digital marketing kepada pelaku UMKM dalam memahami pentingnya digital marketing dalam mempromosikan produk UMKM; Membuat toko online di salah satu e commerce/marketplace dan pengelolaannya sehingga calon pembeli semakin tertarik untuk membeli produk UMKM. Pelatihan ini sasarannya adalah pelaku UMKM yang berada di Kota Banjarmasin Beradasarkan analisis situasi diketahui bahwa permasalahan yang terjadi pada pelaku UMKM yang berada di Banjarmasin adalah kurangnya keterampilan dan pemahaman tentang Digital Marketing dalam mempromosikan produknya dan transaksi pembelian produk yang mayoritas masih menggunakan cara yang manual. Berdasarkan permasalahan tersebut maka dibutuhkan pelatihan digital marketing, Pengabdian pada Masyarakat ini telah memberikan edukasi kepada pelaku UMKM tentang digital marketing dan bagaimana menggunakan e-commerce atau marketplace. Secara umum kegiatan pelatihan ini berjalan lancar dan mendapat dukungan dari Dinas Koperasi, Usaha Mikro dan tenaga Kerja sehingga kegiatan ini berhasil dilaksanakan tanpa kendala yang berarti.
PENDAMPINGAN MANAJEMEN KEUANGAN DAN PENCATATAN AKUNTANSI PT AIR MINUM SANGGAM BALANGAN Kadir, Kadir; Yuliastina, Mellani; Stiadi, Doni; Nordiansyah, Muhammad; Haryanto, Haryanto; Yusnita, Yusnita
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 3 (2024): MAJU : Indonesian Journal of Community Empowerment, Mei 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7mj8k639

Abstract

The development and desirability of a business and economic activity is highly dependent on effective financial management, which aims to maximize the value of research through strategic decision making. The transformation of PT Air Minum Sanggam Balangan from a Regionally Owned Enterprise (BUMD) to a limited liability company in 2023 through Balangan Regency Regional Regulation (PERDA) Number 1 of 2023 has brought significant changes to the company's operations and financial management. As companies navigate this transition, providing a comprehensive understanding of financial management and accounting practices will be critical to ensuring long-term desirability and success. Activities are carried out in three stages, namely initial survey, implementation and evaluation. This service takes a consultative and collaborative learning approach. The evaluation results after partner activities receive assistance, partners are able to understand and make better financial planning, manage cash more effectively, analyze financial performance, choose the right investment, manage loans and debts, manage assets and depreciation, and manage better financial risks.
ANALISIS KINERJA ESG (ENVIRONMENTAL, SOCIAL, GOVERNANCE), DAN STRUKTUR KEPEMILIKAN PADA KINERJA KEUANGAN PERUSAHAAN PERKEBUNAN: MODERASI FINANSIAL SLACK Stiadi, Doni; Wulansari Yusniar, Meina; Asma, Rusdayanti; Redawati, Redawati
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 1 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i1.1056

Abstract

Ownership Structure is believed to be able to influence the course of the company which ultimately affects the company's performance in achieving the company's goals, namely maximizing the Company's value, this is due to the control it has (Jansen and Meckling, 1976). The company's concern for ESG (Environmental, Social, and Governance) performance is one form of corporate responsibility in a sustainable business process. The purposive sampling method was used to select samples that met the criteria from 25 Plantation companies for the 2019-2023 period, 17 companies were obtained according to the criteria, so that the number of observation data was 85 observations. The SEM-PLS method was used for the analysis of this study. The results of the analysis show that financial slack moderates the relationship between ESG performance and Financial Performance with a negative coefficient, but does not moderate the relationship between Ownership Structure and Financial Performance. Therefore, the higher the financial slack, the lower the influence of ESG performance on the company's financial performance, and the lower the financial slack in the company, the stronger the influence of ESG performance on financial performance and for the future the company will continue to grow sustainably, and will increase the Company's Value.
EVALUASI KINERJA ASET DI INDONESIA BERDASARKAN RISK-ADJUSTED : STUDI KOMPARATIF MENGGUNAKAN INDEKS SHARPE, TREYNOR, DAN ALPHA JENSEN Azmi, Muhammad Syaufi; Redawati, Redawati; Asma, Rusdayanti; Supriyanto, Akhmad; Stiadi, Doni
Servqual: Jurnal Ilmu Manajemen Vol. 3 No. 1 (2025): Servqual: Jurnal Ilmu Manajemen
Publisher : CV. Anugerah Duta Perdana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study evaluates and compares the performance of alternative and traditional investment assets in Indonesia using a risk-adjusted approach. The growing interest in non-traditional assets, such as Bitcoin, alongside traditional assets like stocks (LQ45 Index) and gold, underscores the need to assess their comparative efficiency under the same financial evaluation metrics. The primary objective of this research is to analyze which of these three assets offers the most optimal return relative to the risk undertaken by investors during the observation period. Using secondary data for the period January to December 2021, this study employs three key risk-adjusted performance measurement tools: the Sharpe Index, Treynor Index, and Jensen's Alpha. The results show significant variation in risk-adjusted performance across asset classes. Bitcoin demonstrates the highest return potential but also carries the greatest risk and volatility. The LQ45 Index offers a more stable and moderate performance, while gold provides a conservative investment profile with relatively consistent returns. Overall, the Treynor and Sharpe ratios place Bitcoin at the top in terms of return-to-risk efficiency, while the Jensen’s Alpha presents a more nuanced view depending on market conditions and benchmark selection. These findings provide valuable insights for investors in constructing diversified portfolios and assessing asset choices under different market conditions. This study contributes to the literature by offering a comparative lens on traditional versus alternative assets within the Indonesian financial context using standardized performance metrics.
PENINGKATAN LITERASI KEUANGAN MELALUI PELATIHAN DAN PENDAMPINGAN DIGITALISASI PENCATATAN KEUANGAN PADA UMKM BINAAN PT. SARANA KALSEL VENTURA Abidin, M. Zainal; Rifani, Ahmad; Dewi, Maya Sari; Yusniar, Meina Wulansari; Stiadi, Doni; Redawati, Redawati; Asma, Rusdayanti
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/bbjm.v5i1.529

Abstract

Literasi keuangan dan teknologi informasi dapat membantu Usaha Mikro Kecil dan Menengah (UMKM) meningkatkan kinerja serta mempertahankan keberlangsungan usaha. Salah satu kendala yang sering dihadapi oleh Pelaku UMKM adalah sulitnya untuk mendapatkan akses pendanaan yang disebabkan karena tidak adanya laporan keuangan yang dimiliki oleh Pelaku UMKM. Oleh karena itu Tim Dosen FEB ULM bekerja sama dengan PT. Sarana Kalsel Ventura melakukan kegiatan Pengabdian Masyarakat untuk meningkakan literasi keuangan dan teknologi tersebut.Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan edukasi dan pelatihan kepada Pelaku UMKM Binaan PT. Sarana Kalsel Ventura  mengenai pentingnya pencatatan keuangan bagi pengembangan usaha, salah satu sumber dana dan penggunaan Aplikasi SIAPIK dalam melakukan  pencatatan  keuangan  usaha  dalam  rangka  mencari sumber pendanaan eksternal. Kegiatan pengabdian ini dilakukan dengan metode ceramah, diskusi, dan simulasi langkah-langkah penggunaan aplikasi SIAPIK.Hasil dari kegiatan ini yaitu adanya peningkatan pengetahuan keuangan Pelaku UMKM mengenai sumber pembiayaan alternatif, pencatatan transaksi keuangan usaha, Laporan Keuangan dan Manfaat Laporan Keuangan  dan  Pelaku UMKM mampu membuat laporan keuangan dengan aplikasi SIAPIK