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All Journal International Journal of Financial, Accounting, and Management Jurnal Penegakan Hukum dan Keadilan AloHA International Journal of Health Advancement (AIJHA) Journal of Pubnursing Sciences Health Dynamics
Abdullah Al Mamun
University of Dhaka
Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health

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Unpacking Brand Imperialism in Bangladesh: Emerging Market Perspective Yeasir Fahim, Ather; Mamun, Abdullah Al; Khushee, Dil Afrooz; Hossain, Arshadul; Chakma, Tozim; Hassan, Emam Mehede
International Journal of Financial, Accounting, and Management Vol. 4 No. 2 (2022): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v4i2.863

Abstract

Purpose: The main purpose of this article is to understand the meaning of counterfeit consumption from less affluent consumers’ perspectives. Methodology A qualitative research process was taken as a means to conduct this study, and the data is collected using an ethnographic and ethnographic approach. An iterative hermeneutic process is followed to analyze the data collected. Results: The study revealed that less affluent people use counterfeit products mainly to reflect abhorrent sentiments toward foreign brands. This abhorrence leads to building resistance and resilience, which is primarily the production of counterfeit products. Limitations: The significance of this research paper can be limited by the respondent sample size, which was not so large for concluding. Moreover, the data were only collected from the respondents of Dhaka City because of its time limitation, which results in making our study narrow. Contribution: This study will help scholars and academicians as well as market researchers to get depth understanding of why counterfeit consumption is acceptable to less affluent consumers. And, this empirical study will also have detailed the perceptions of less affluent customers regarding the consumption of foreign brands. As no prior papers have discussed the different aspects of counterfeit consumption by less affluent consumers, this paper will add new insight into the topic of academia.
Co-Authors Acob, Joel Rey Ugsang Ahmed, Mobashwer Aji, Rozan Asyrofi Rakyan Risang Arief Budiono AUTA, Tanko Titus Auta, Tanko Titus Titus Bahtiar Bahtiar Chakma, Tozim Hammad, Hammad Handoyo Handoyo Hapsari, Rafif Naufi Waskitha Hassan, Emam Mehede Heru Santoso Wahito Nugroho Hossain, Arshadul I Putu Suiraoka Intening, Vivi Retno Ismoyowati, Tri Wahyuni Khushee, Dil Afrooz Koesmantoro, Hery Lameky, Vernando Yanry Melati, Nimsi Paul, Howard Ragu Harming Kristina Rahayu, Teta Puji Sanglar Polnok, Sanglar Sarker, Md Samun Sarker, Shafi Sunarto Sunarto Suparji Suparji Surtinah, N. Tarawally, Abubakar Wardani, Septyan Wijayanti Kusuma Yeasir Fahim, Ather yogi prasetyo