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All Journal Jurnal Dimensi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Community Service JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) KENDALI: Economics and Social Humanities Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi
Yuniman Zebua
Universitas Labuhanbatu
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Strategi Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Mie Gacoan Rantauprapat Rini Delvia; Elida Florentina Sinaga Simanjorang; Yuniman Zebua
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3315

Abstract

Persaingan bisnis kuliner yang semakin kompetitif menuntut perusahaan untuk mampu mengembangkan strategi pemasaran yang efektif sekaligus memberikan layanan sesuai ekspektasi konsumen. Penelitian ini bertujuan untuk mengkaji pengaruh strategi pemasaran dan kualitas layanan terhadap keputusan pembelian konsumen pada Mie Gacoan Rantauprapat dengan menggunakan pendekatan kuantitatif melalui survei kepada 96 responden yang dipilih dengan teknik purposive sampling, yaitu konsumen yang telah bertransaksi lebih dari satu kali. Data dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, dan regresi linear berganda guna mengetahui pengaruh masing-masing variabel maupun pengaruh simultannya. Hasil penelitian memperlihatkan bahwa strategi pemasaran berpengaruh positif serta signifikan terhadap keputusan pembelian, dibuktikan melalui nilai t hitung 9,759 yang lebih besar dibanding t tabel 1,661 dengan signifikansi 0,000 < 0,05. Sebaliknya, kualitas pelayanan tidak terbukti memberikan pengaruh yang berarti, ditunjukkan dengan nilai t hitung –0,628 < t tabel 1,661 serta signifikansi 0,532 > 0,05. Namun, secara bersama-sama kedua variabel tersebut memengaruhi keputusan pembelian secara signifikan, dengan nilai f hitung 54,201 lebih besar daripada f tabel 3,09 dan signifikansi 0,000 < 0,05. Nilai koefisien determinasi (R²) sebesar 0,538 mengindikasikan bahwa 53,8% variasi keputusan pembelian dijelaskan oleh strategi pemasaran dan kualitas layanan, sedangkan 46,2% dipengaruhi faktor lain di luar penelitian. Berdasarkan temuan ini dapat disimpulkan bahwa strategi pemasaran menjadi faktor dominan dalam memengaruhi keputusan pembelian konsumen, sementara kualitas layanan tidak berperan besar akibat sistem self-service yang membatasi interaksi konsumen dengan karyawan. Hasil penelitian diharapkan memberikan masukan bagi manajemen Mie Gacoan untuk merancang strategi yang lebih relevan dalam meningkatkan daya saing usaha.
Pengaruh Perlengkapan Fasilitas, Kualitas Pelayanan, Kepercayaan Konsumen Dan Promosi Terhadap Perilaku Konsumen Dalam Memilih Jasa Transportasi Online Grab Di Rantauprapat Oktavia Pahri Napitupulu; Yuniman Zebua; Praida Hansyah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3873

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perlengkapan fasilitas, kualitas pelayanan, kepercayaan konsumen, dan promosi terhadap perilaku konsumen dalam memilih jasa transportasi online Grab di Rantauprapat. Layanan transportasi berbasis aplikasi kini semakin diminati masyarakat karena kemudahan akses dan kenyamanan yang ditawarkan. Metode yang digunakan dalam penelitian ini adalah kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Populasi dalam penelitian ini adalah pengguna Grab di wilayah Rantauprapat dan pengambilan sampel dilakukan menggunakan rumus Hair et al. Analisis data dilakukan menggunakan bantuan program SPSS dengan uji validitas, reliabilitas, regresi linier berganda, serta uji t dan uji F. Temuan ini menunjukkan pentingnya peningkatan kualitas layanan dan strategi pemasaran untuk mempertahankan serta menarik minat konsumen.
Desain Kreatif dan Terjangkau: Optimalisasi Canva untuk Inovasi Kemasan dan Peningkatan Nilai Jual Produk di UMKM Desa Bandar Kumbul: Pengabdian Siti Rodiyah Nasution; Mulkan Ritonga; Yuniman Zebua
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5971

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian, namun masih menghadapi berbagai kendala terutama pada aspek branding dan desain kemasan produk. Permasalahan ini juga ditemukan pada UMKM di Desa Bandar Kumbul yang sebagian besar masih menggunakan kemasan sederhana tanpa identitas visual yang jelas sehingga kurang menarik bagi konsumen. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan keterampilan pelaku UMKM dalam mendesain kemasan produk secara kreatif melalui pemanfaatan aplikasi Canva. Metode kegiatan meliputi tahap persiapan melalui observasi dan analisis kebutuhan, tahap pelaksanaan berupa sosialisasi, pelatihan, serta praktik langsung pembuatan desain kemasan, dan tahap evaluasi hasil kegiatan. Program ini diikuti oleh 30 pelaku UMKM yang bergerak di bidang olahan makanan dan hasil pertanian di Desa Bandar Kumbul. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam membuat desain label produk secara mandiri menggunakan Canva. Desain kemasan yang dihasilkan menjadi lebih menarik, informatif, dan memiliki identitas visual yang lebih jelas sehingga berpotensi meningkatkan daya tarik serta nilai jual produk UMKM. Abstract Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy, yet they still face various challenges, particularly in branding and product packaging design. This problem was also found among MSMEs in Bandar Kumbul Village, where most products still used simple packaging without a clear visual identity, making them less attractive to consumers. This community service activity aimed to improve the skills of MSME actors in designing creative product packaging through the use of the Canva application. The implementation method included preparation through observation and needs analysis, implementation through socialization, training, and hands-on practice in packaging design, and evaluation of the activity results. The program involved 30 MSME participants engaged in processed food and agricultural products in Bandar Kumbul Village. The results showed an improvement in participants’ understanding and skills in creating product label designs independently using Canva. The packaging designs produced were more attractive and informative, which potentially increased the attractiveness and selling value of MSME products.
PENGARUH MOTIVASI KERJA, KERJASAMA TIM DAN KOMITMEN TERHADAP KINERJA KARYAWAN HONORER PADA PUSKESMAS SIGAMBAL Resita Aulia Kania; Yuniman Zebua; Yanto Zelibu
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12759

Abstract

This study aims to analyze the effect of work motivation, teamwork, and organizational commitment on employee performance. This research uses a quantitative approach with an explanatory research design. The population consists of employees, with a total sample of 99 respondents selected using a specific sampling technique. Data were collected through questionnaires using a Likert scale. The data analysis techniques include validity testing, reliability testing, classical assumption tests, and multiple linear regression analysis. The results show that partially, work motivation has a positive and significant effect on employee performance with a t-value of 3.245 and a significance value of 0.002. Teamwork also has a positive and significant effect with a t-value of 4.276 and a significance value of 0.000. Furthermore, organizational commitment has a positive and significant effect with a t-value of 3.327 and a significance value of 0.001. Simultaneously, work motivation, teamwork, and organizational commitment significantly affect employee performance with an F-value of 42.318 and a significance value of 0.000. The coefficient of determination (R²) of 0.716 indicates that 71.6% of employee performance can be explained by these variables, while the remaining is influenced by other factors outside this study. This study implies that improving work motivation, strengthening teamwork, and enhancing organizational commitment are essential factors in improving employee performance
Pengaruh Kualitas Pelayanan, Harga Kompetitif, Dan Keandalan Teknisi Terhadap Kepuasan Konsumen Car Wash Ansor Di Cinta Makmur Kecamatan Panai Hulu Ila Mardianti; Yuniman Zebua; Mulya Rafika
Journal of Innovative and Creativity (Joecy) Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality, competitive pricing, and technician reliability on customer satisfaction at Car Wash Ansor in Cinta Makmur Village, Panai Hulu District. This research employs a quantitative approach with a causal associative design. Primary data were collected through questionnaires distributed to 100 respondents using a census sampling technique. Data were analyzed using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS). The results show that partially, service quality has a positive and significant effect on customer satisfaction with a t-value of 3.543 and a significance level of 0.001. Competitive pricing has a positive and significant effect with a t-value of 5.121 and a significance level of 0.000, and it is the most dominant variable. Technician reliability also has a positive and significant effect with a t-value of 2.192 and a significance level of 0.031. Simultaneously, service quality, competitive pricing, and technician reliability significantly affect customer satisfaction with an F-value of 15.210 and a significance level of 0.000. The coefficient of determination (R²) of 0.322 indicates that these variables explain 32.2% of the variation in customer satisfaction.
Marketing Strategy For Beading Crafts Products Using Social Media In Smp Negeri 2 Na Ix-X Sumberjo Ade Sri Wahyuni; Yuniman Zebua; Hayanuddin Safri
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.76

Abstract

The purpose of community service is to help knowledge and skills in making handicrafts in the form of beads and also help earn income. Although still in a small scope, the resulting product is already widely known by consumers. And so that students have the knowledge and skills in using social media to train a creative and independent business spirit. The location of this community service is at SMP NEGERI 2 Sumberjo, sub-district. Na IX-X. The target in this PKM is class IX-1 students, totaling 27 students. The method used is observation, interviews and counseling. The aims of this PKM are: 1) beaded bracelet accessories with various colors that can make the bracelet very beautiful. 2) Improve the knowledge and skills of SMP NEGERI 2 SUMBERJO students in creative and entrepreneurship subject matter. 3) Students have an interest and desire to develop a business spirit through social media and online applications. 4) can produce accessories that have selling value and students have motivation by selling online, adding pocket money and helping parents.
ANALISIS PENINGKATAN VOLUME PENJUALAN DITINJAU DARI PROMOSI LIVE STREAMING, KARAKTERISTIK PRODUK DAN STORE ATMOSPHERE PADA TRENDZ FASHION RANTAUPRAPAT Nadila Pratiwi; Mulkan Ritonga; Yuniman Zebua
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities, Juli 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.900

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi live streaming, karakteristik produk dan store atmosphere terhadap peningkatan volume penjualan. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner. Sampel dalam penelitian ini sebanyak 96 responden yaitu konsumen.Penelitian ini menggunakan SPSS Versi 26. Hasil penelitian menunjukkan bahwasannya promosi live streaming berpengaruh dan signifikan terhadap peningkatan volume penjualan, karakteristik produk berpengaruh dan signifikan terhadap peningkatan volume penjualan, store atmosphere berpengaruh dan signifikan terhadap peningkatan volume penjualan. Dapat dilihat dari  hasil koefisien determinasi yaitu sebesar 83,2% sedangkan sisanya 16,8% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
PENGARUH KUALITAS PELAYANAN, LOKASI, HARGA DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG NASI GORENG CABE IJO KAK MAYA RANTAUPARAPAT Nisa Pebriyanti; Yuniman Zebua; Daslan Simanjuntak
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 2 (2023): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i2.3274

Abstract

This study aims to determine the effect of service quality, location, price and taste on purchasing decisions at the Nasi Goreng Cabe Ijo Kak Maya Rantauprapat. This type of research is associative research. Data collection in this study was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 100 respondents. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this study used SPSS. The data analysis technique in this study is descriptive analysis. The results of the study indicate that service quality, location, price and taste have a significant influence on purchasing decisions. seen from the Adjusted R Square value of 0.388, this can be interpreted that the variables of service quality, location, price and taste can influence purchasing decisions by 38.8% while the rest or 62.2% is influenced by other factors. which were not examined in this study.
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ade Sri Wahyuni Ahmad Rizky Harahap Auliya Fadhillah Beni Triansyah Daslan Simanjuntak Elida Florentina Sinaga Simanjorang Ferry Setiawan Hayanuddin Safri Ila Mardianti Junita Lubis Muhammad Ali Al Ihsan Muhammad Raja Siregar Mulya Rafika Nadila Pratiwi Nela Rosa Nelpy D Simbolon Nisa Pebriyanti Novita Azhari Oktavia Pahri Napitupulu Praida Hansyah Raja Saol Martho Hendry Resita Aulia Kania Rini Delvia Ritonga, Mulkan Rubiati Ningrum Siti Lam’ah Nasution Siti Rodiyah Nasution Syukron Arjuna Tri Utama Tambunan Vika Fauziah Yanto Zelibu Yudi Prayoga