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All Journal JURNAL DESTINASI PARIWISATA Journal of Indonesian Tourism and Development Studies Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal IPTA (Industri Perjalanan Wisata)
Made Sukana
Program Studi S1 Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana.
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Pengaruh Store Atmosphere Terhadap Minat Beli Wisatawan Di Pasar Seni Sukawati Kabupaten Gianyar Andreas Agung Riantra; Made Sukana
JURNAL DESTINASI PARIWISATA Vol 7 No 2 (2019): VOL 7, NO 2 (2019): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.706 KB) | DOI: 10.24843/JDEPAR.2019.v07.i02.p12

Abstract

The research is conducted to find out how the condition of the store atmosphere in Sukawati Art Market and to find out the influence of store atmosphere towards tourists’ purchase intention in Sukawati Art Market. The methods used in this research is descriptive quantitative.The samples are determined by the slovin formula, as many as 100 out of 75,000 population. Data are collected through observation, questionnaires, literature studies, and visual materials. Data are analyzed by multiple linear regression, hypothesis testing using t test and F test. The result of the research shows that partially store general interior significantly influence tourists’ buying interest in Sukawati Art Market as the t test score is bigger than t table score 1,988 which is the t score is 2,135. Also store general exterior significantly influence tourist’s buying interest as the t test score is 3,138. Simultaneously, both store and general interior are significantly influence tourists’ buying interest in Sukawati Art Market as the f test score is 15,700. Keywords : Store Atmosphere, Tourist Buying Interest, Sukawati Art Market, Traditional Art Market
Pemasaran Pariwisata pada Masa Pandemi Covid-19 di Bali Bird Park, Kabupaten Gianyar Shofyan Hadi Ramadhan; Ida Bagus Suryawan; Made Sukana
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 13, No 1 (2022): Jurnal Khasanah Ilmu - Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.313 KB) | DOI: 10.31294/khi.v13i1.11037

Abstract

Virus Covid-19 secara resmi diumumkan oleh World Health Organization (WHO) sebagai pandemi pada Maret 2020. Virus ini sangat mempengaruhi berbagai sektor salah satunya adalah sektor pariwisata. Adanya virus Covid-19 ini membuat pariwisata tidak dapat berjalan dengan seharusnya karena wisatawan tidak dapat bepergian dan beberapa destinasi wisata juga harus terpaksa tutup. Hal ini dilakukan untuk menghindari adanya penyebaran virus Covid-19. Bali merupakan salah satu provinsi di Indonesia yang paling banyak dikunjungi oleh wisatawan mancanegara. Adanya virus Covid-19 ini sangat mempengaruhi jumlah wisatawan yang datang ke Bali berkurang sebanyak 74,18%. Berkurangnya wisatawan yang datang ke Bali sangat berpengaruh terhadap destinasi wisata yang ada di Bali. Salah satu destinasi wisata di Bali yang terkena dampak dari adanya virus Covid-19 adalah Bali Bird Park. Adanya virus Covid-19 ini membuat Bali Bird Park harus memiliki strategi pemasaran yang berbeda dari sebelumnya untuk menarik wisatawan. Maka dari itu, penelitian ini hendak mengidentifikasi pemasaran yang dilakukan oleh Bali Bird Park pada masa pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan pengumpulan data observasi dan wawancara. Berdasarkan hasil penelitian, dalam penanganan virus Covid-19 ini Bali Bird Park menerapkan CHSE (Cleanliness, Health, Safety, and Environmental Sustainability). Hal ini diterapkan untuk meningkatkan rasa aman dan nyaman bagi para wisatawan yang datang ke Bali Bird Park. Selain itu, Bali Bird Park juga menyusun strategi pemasaran baru untuk menangani situasi pariwisata ditengah pandemi. Strategi pemasaran yang baru ini dilakukan dengan segmenting untuk generasi z, targeting ke wisatawan domestik Bali, dan menurunkan positioning harga.
Preference of Tourists toward Peace Tourism Product for Ground Zero Monument in Kuta Bali Nyoman Ariana; Made Sukana; I Nyoman Jamin Ariana
Journal of Indonesian Tourism and Development Studies Vol. 4 No. 2 (2016)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the preferences of tourists toward the development of Ground Zero Monument as a peace tourism product in Kuta Bali. Samples of research is determined by purposive sampling, as many as 100 tourists. Data was analyzed by method of conjoint analysis. The results showed that it is necessary to offer statue of monument (miniature) and the history book of monument as a souvenir for the tourists, provide adequate monument facilities, give a special place for tourists to pray, package products to accommodate the values of peace symbols, design package monument tour that is interesting for the tourist by providing interpreters (guides to explain the monument), and it is not necessary to provide the transportation for the tourist because they are more likely to use private transport. While the level of interest rates in the product of peace tourism in Monument Ground Zero from highest to lowest based on the attribute utility value is as follows: souvenirs (16.509%), physical attractiveness (15.775%), services (14.889%), non-physical attractiveness (14.461%), facilities (13.820%), attractions (12.648%), and transports (11.898).Keywords: Monument, Peace, Preferences, Tourism, Tourists.
Manajemen Krisis di Kawasan Ekonomi Khusus Pariwisata Tanjung Lesung Pasca Tsunami Selat Sunda tahun 2018 Hany Sintya Nida; Made Sukana; Nararya Narottama
JURNAL DESTINASI PARIWISATA Vol 10 No 1 (2022): VOL 10, NO 1 (2022): (JANUARY - JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2022.v10.i01.p03

Abstract

Tanjung Lesung Tourism Special Economic Zone is one of the ten priority tourist destinations inIndonesia. This area was hit by a tsunami that was caused by tidal waves and underwater landslides dueto the eruption of Mount Anak Krakatau on December 22, 2018. This tsunami was a silent tsunami so itwas difficult to predict, causing a severe impact in the tourism sector. Thus, the researcher examines thecrisis and crisis management after the Sunda Strait tsunami in the tourist destination of Tanjung Lesung.The concepts used as the basis for this research are crisis management, disaster management, SpecialEconomic Zones, tsunamis and destination images. The method used is a qualitative research method withqualitative descriptive analysis techniques. The types of data used are qualitative and quantitative. Thedata sources used are primary and secondary data. The data is collected through observation, interviewsand documentation. The technique of determining the informants in this study was using purposivesampling technique.The results of this study indicate that the impact of the post-tsunami crisis in Tanjung Lesung can beseen from several aspects, namely the physical, economic, social and psychological impacts. The physicalimpact is damage to attractions, accommodation and access to Tanjung Lesung. The economic impact isseen from the reduction in employment, decreased income and the amount of investment that is not in linewith the target. The social impact caused is the number of casualties, while the psychological impact isthe existence of trauma, anxiety, stress, depression and post traumatic disorder. Crisis management isdivided into three stages, namely pre-crisis, crisis and post-crisis. In the pre-crisis phase, it was knownthat Tanjung Lesung was one of the tsunami-prone areas because it was directly adjacent to the SundaStrait, besides that the area administrator still did not have its own Standard Operating Procedure (SOP)that was in accordance with the situation of the area. At the crisis stage, the cooperation between thegovernment and managers was already going well in evacuating tourists and distributing aid. In addition,social media control is also carried out by monitoring various news media. In the post-crisis phase,improvements to tourism attractions, facilities and access are carried out, improving the image of SEZtourism to become disaster-resilient tourism areas, updating disaster detection systems and evacuationroutes, as well as promotion by holding events, festivals and several promotional visits.Keywords: Crisis Management, Impact, Tsunami, Tanjung Lesung Tourism SEZ.
Effects Of Globalization On Tourism Development In Vietnam Truong Thi Xuan Dao; Nguyen Thi Kim Duyen; Nguyen Lam Ngoc Vi; Made Sukana
JURNAL DESTINASI PARIWISATA Vol 10 No 2 (2022): VOL 10, NO 2 (2022): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2022.v10.i02.p10

Abstract

Tourism is one of the typical examples of globalization. This paper aims to analyze and assess howglobalization has impacted tourism development in Vietnam. Analyzing the positive and negative impacts ofglobalization on tourism development will provide an overview of what is happening in the context of Vietnambecoming one of the Asia countries having the highest tourism growth today. To take advantage of the positive effectsof globalization in tourism development and minimize the negative impacts that globalization brings, Vietnam needsto have sustainable tourism development orientations.Keywords: Vietnam Tourism, Tourism Development, Globalization.
Strategi Pemasaran Hotel dalam Masa Pandemi COVID-19 di Kawasan Sanur Cinta Cindy; Made Sukana
JURNAL DESTINASI PARIWISATA Vol 10 No 2 (2022): VOL 10, NO 2 (2022): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2022.v10.i02.p07

Abstract

Pandemic has devastated the industry and its businesses, including star-rated hotels, causing almost a 50%decrease in occupancy rates. Now that international borders are being re-opened, a rise in tourism demandsoccurred meaning businesses must implement the correct strategy to market and do advertisement in a postpandemicworld. This research aims to address successful marketing strategy to increase occupancy rate forstar-rated hotels in Bali to quickly recover in a post-pandemic world.This is qualitative research, using observation, interview, and documentation to collect data from ARTOTELSanur as an object for the study case. Marketing Mix and Segmenting, Targeting, and Positioning (STP)approach are used to identify ARTOTEL Sanur’s marketing strategy. Both primary and secondary data are usedand analyzed through data reduction, data presentation, and verification.The objectives of this research are to find ARTOTEL’s marketing strategy during the COVID-19 Pandemic,and their implementation plan for the post-pandemic market. This research found that ARTOTEL Sanur hadimplemented effective marketing strategies to survive the COVID-19 pandemic and compete in a post-pandemicworld. The strategy involves compelling and effective social-media marketing through Instagram as ARTOTELSanur’s main channel.Keywords: Strategy, Marketing, COVID-19 Pandemic, Hotel.
PENGALAMAN BERWISATA BERKONSEP TREASURE HUNT GUNA MENINGKATKAN KESADARAN MASYARAKAT LOKAL TERHADAP POTENSI WISATA DI DESA SUTER, KABUPATEN BANGLI, BALI Celine Minata; Made Sukana; Ida Ayu Suryasih
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 1 (2025): Jurnal IPTA (July 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i01.p16

Abstract

Pada tahun 2023 tercatat sebanyak 258 wisatawan mengunjungi Desa Suter. Namun demikian, secara realistis masyarakat lokal Desa Suter belum sepenuhnya memiliki kesadaran terhadap potensi pariwisata yang dimiliki desa tersebut. Penelitian ini bertujuan untuk mengkaji tingkat kesadaran masyarakat lokal Desa Suter terhadap potensi pariwisatanya serta meningkatkan kesadaran tersebut melalui perancangan rencana penyelenggaraan kegiatan pariwisata berbasis konsep treasure hunt di desa tersebut. Teknik analisis data yang digunakan meliputi statistik deskriptif dan metode deskriptif kualitatif untuk menilai tingkat kesadaran masyarakat lokal terhadap potensi Desa Suter. Analisis data dilakukan melalui triangulasi sumber yang selanjutnya menjadi dasar dalam perancangan pengalaman wisata berbasis konsep treasure hunt di Desa Suter. Hasil penelitian menunjukkan adanya variasi respons masyarakat lokal Desa Suter terkait tingkat kesadaran mereka terhadap potensi pariwisata desa. Oleh karena itu, pengembangan pengalaman wisata treasure hunt di Desa Suter mencakup perancangan materi dan peraturan kegiatan, jadwal pelaksanaan, tata letak kegiatan, petunjuk atau tahapan pelaksanaan, serta struktur kepanitiaan. Pengalaman wisata treasure hunt di Desa Suter telah berhasil dipromosikan dan terbukti mampu meningkatkan kesadaran masyarakat lokal terhadap potensi pariwisata yang dimiliki desa tersebut.
STRATEGI PEMASARAN PARIWISATA MUSEUM PASIFIKA, NUSA DUA, BALI Angela Grace Permatasari; Made Sukana; I Gusti Agung Oka Mahagangga
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 2 (2025): Jurnal IPTA (December 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i02.p8

Abstract

Penelitian ini mengkaji strategi pemasaran pariwisata Museum Pasifika di Nusa Dua, Bali, melalui penerapan kerangka bauran pemasaran 7P. Sebagai lembaga budaya yang menampilkan lebih dari 600 karya seni dari 25 negara, museum ini memiliki potensi signifikan sebagai objek wisata budaya dan pariwisata internasional. Namun, museum menghadapi tantangan seperti rendahnya tingkat kunjungan serta tekanan finansial, yang diperburuk oleh pandemi COVID-19 dan pendekatan pemasaran yang kurang optimal. Penelitian ini menggunakan metode kualitatif untuk menilai kondisi eksisting museum dari segi daya tarik, aksesibilitas, amenitas, dan kelembagaan. Analisis SWOT dilakukan untuk mengidentifikasi kekuatan dan kelemahan internal serta peluang dan ancaman eksternal. Hasil penelitian menunjukkan bahwa meskipun museum memiliki keuntungan dari segi lokasi strategis dan koleksi berkualitas tinggi, upaya pemasaran, terutama di ranah digital, masih kurang memadai. Rekomendasi meliputi penguatan strategi promosi daring, peningkatan kolaborasi dengan institusi pendidikan dan budaya, diversifikasi program seperti lokakarya seni dan pameran khusus, serta peningkatan akses transportasi. Implementasi strategi-strategi ini penting untuk meningkatkan keterlibatan pengunjung dan memastikan keberlanjutan museum dalam menghadapi persaingan di sektor pariwisata Bali.
Co-Authors Abel Kurniawan Anak Agung Intenia Amanda Andreas Agung Riantra Angela Grace Permatasari Ayu Asri Wilasasti Celine Minata Cinta Cindy Duc Thanh TRAN Elvina Marleen Souhuwat Hany Sintya Nida Huong Trang PHAM I Gede Gian Saputra, I Gede I Gusti Agung Oka Mahagangga I Made Ari Sudana I Nyoman Jamin Ariana I Putu Anom Ibnu Avichena Ida Ayu Suryasih Ida Bagus Suryawan Ijlal Faiz Bayu Permana Julius Simon Kadek Ayu Purnamasari Maria Feninsia Asni Gabur Miftahol Arifin Muhammad Alif Adz Dzikri Nararya Narottama Ngakan Ketut Putra Yasa Nguyen Lam Ngoc Vi Nguyen Thi Kim Duyen Ni Putu Ayu Widyantari Ni Putu Yessy Apriana Safitri Nyoman Ariana Putri Septaria Risa Kariba Jambak Shofyan Hadi Ramadhan Thi Xuan Dao TRUONG Truong Thi Xuan Dao Wahyuni Berlian Dwi Pratiwi