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Analisis Konsep Green Deen Ibrahim Abdul Matin dalam Mewujudkan Dakwah Ramah Lingkungan Tsaniya Salman; Afidah, Ida; Siddiq, Asep Ahmad
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.13195

Abstract. Environmental friendly da'wah has a crucial role in the efforts of the current environmental crisis, demanding da'i to start prioritizing and integrating environmentally sound da'wah materials. This study aims to analyze Ibrahim Abdul Matin's Green Deen concept in realizing environmentally friendly da'wah. This concept will help people understand that Islam promotes nature conservation and harmony between humans and the environment. This research uses a qualitative method with a literature approach and Krippendorf's content analysis theory. The results show that Green Deen is a concept that integrates Islamic teachings with environmental concerns. Its six main principles include tawhid, ayat, khalifah, amanah, 'adl, and mizan, while its four focus areas are waste, energy, water, and food. In realizing environmentally friendly da'wah, Green Deen can be implemented through various programs such as Zero Waste Mosque, Eco-Taqwa: Mindful Muslim Climate Initiative, Blessed Wudhu Workshop and Urban Farming. Abstrak. Dakwah ramah lingkungan memiliki peran krusial dalam upaya krisis lingkungan hidup saat ini, menuntut para da'i untuk mulai memprioritaskan dan mengintegrasikan materi-materi dakwah yang berwawasan lingkungan. Penelitian ini bertujuan untuk menganalisis konsep Green Deen Ibrahim Abdul Matin dalam mewujudkan dakwah ramah lingkungan. Konsep ini akan membantu masyarakat memahami bahwa Islam mempromosikan konservasi alam dan keharmonisan antara manusia dan lingkungan. Penelitian ini menggunakan metode kualitatif dengan pendekatan kepustakaan dan teori analisis isi Krippendorf. Hasil penelitian menunjukkan bahwa Green Deen adalah konsep yang mengintegrasikan ajaran Islam dengan kepedulian lingkungan. Enam prinsip utamanya meliputi tauhid, ayat, khalifah, amanah, 'adl, dan mizan, sementara empat area fokusnya adalah waste, energy, water, dan food. Dalam mewujudkan dakwah ramah lingkungan, Green Deen dapat diimplementasikan melalui berbagai program seperti Zero Waste Masjid, Eco-Taqwa: Mindful Muslim Climate Initiative, Blessed Wudhu Workshop dan Urban Farming Kata Kunci: Green Deen, dakwah ramah lingkungan, Ibrahim Abdul Matin

Analisis Konton Akun Instagram @taulebih.id Sebagai Media Informasi Dakwah Pengetahuan Seksual Agnia Karimah; Nia Kurniati; Ida Afidah
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.13361

Abstract. The distribution of information is carried out by a person to another person through various media, including Instagram social media. The phenomenon of sexual knowledge needs to be discussed to increase knowledge and minimize the occurrence of violence and sexual crimes that occur in society. The @taulebih.id Isntagram account is considered to be able to provide good education for the Muslim community regarding sexuality education in its content. The purpose of this research is to find out the content on the @taulebih.id Instagram account and analyze the content. The type of research used is qualitative and uses a descriptive-analytical method. Data collection through interviews and observations. The theory used is Denis McQuail's information theory, including informative nature, interest, diversity and informative flow. The results of the research that has been carried out show that there are 5 contents on the @taulebih.id account, then an analysis is carried out on the category of sexual and Islamic knowledge information which contains 3 contents. After an analysis using Denis McQuail's information theory, it was found in the content of 'Promiscuity in Islam. Haram and Strictly Forbidden' which fulfills the elements of the theory. Abstrak. Penyebaran informasi dilakukan oleh seseorang kepada orang lain melalui berbagai media, termasuk media sosial Instagram. Fenomena pengetahuan seksual perlu dibahas untuk menambah pengetahuan dan meminimalisir terjadinya kekerasan dan kejahatan seksual yang terjadi di masyarakat. Akun Isntagram @taulebih.id dinilai dapat memberikan edukasi yang baik bagi masyarakat muslim mengenai pendidikan seksualitas dalam kontennya. Tujuan dari penelitian ini adalah untuk mengetahui konten yang ada pada akun Instagram @taulebih.id dan menganalisis konten tersebut. Jenis penelitian yang digunakan adalah kualitatif dan menggunakan metode deskriptif analitis. Pengumpulan data melalui wawancara dan observasi. Teori yang digunakan adalah teori informasi Denis McQuail, meliputi sifat informatif, kepentingan, keragaman dan arus informatif. Hasil dari penelitian yang telah dilakukan menunjukkan bahwa terdapat 5 konten pada akun @taulebih.id, kemudian dilakukan analisis pada kategori informasi pengetahuan seksual dan keislaman yang berisi 3 konten. Setelah dilakukan analisis dengan menggunakan teori informasi Denis McQuail, ditemukan pada konten 'Pergaulan Bebas dalam Islam. Haram dan Dilarang Keras' yang memenuhi unsur-unsur teori tersebut.

Metode Dakwah Para Ulama dalam Meluruskan Aqidah Masyarakat Pelaku Nadran di Desa Ciparagejaya Kecamatan Tempuran Kabupaten Karawang Aghasi Indah Saputri; Ida Afidah; Parihat Kamil
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.13603

Abstract. There is a phenomenon of Nadran tradition in Ciparagejaya Village, Tempuran Subdistrict, Karawang Regency which is still a syncretism between tradition and religion. The community still carries out the process of float the buffalo head along with its innards which deviates from the teachings of Islam. Based on this phenomenon, the problems in this study are formulated as follows: (1) How is the sea Nadran tradition in Ciparagejaya Village, Tempuran Subdistrict, Karawang Regency? (2) How is the Ulama's da'wah method in straightening the faith of the Nadran community in Ciparagejaya Village, Tempuran Subdistrict, Karawang Regency? This type of research uses qualitative methods with descriptive analysis. The data collection techniques used in this research are interviews, observation, and documentation. The data analysis technique used in this research is data described in three flows, namely, data reduction, data presentation, and conclusion drawing or verification. The purpose of this research is to find out how the Ulama's da'wah method in straightening the aqidah of the Nadran perpetrator community, using the theory of da'wah methods based on Q.S An-Nahl: 125. The results of this study indicate that the Ulama apply the theory of the da'wah method, as evidenced by the Nadran tradition in Ciparagejaya Village at this time there has been a change in the procedure for its implementation, the Nadran tradition which was originally carried out for rah-hura only and using mantras from Hindu-Buddhism. Now it has been packaged to be more Islamic. and filled with social religious activities such as tabligh akbar, mass circumcision, mass marriage, compensation for orphans, poor people, and the elderly. Abstrak. Terdapat fenomena tradisi Nadran di Desa Ciparagejaya, Kecamatan Tempuran, Kabupaten Karawang yang masih merupakan sinkretisme tradisi dan agama. Masyarakat masih melakukan proses pelarungan kepala kerbau dan jeroannya, yang menyimpang dari ajaran agama Islam. Berdasarkan fenomena tersebut, maka permasalahan dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana tradisi Nadran laut di Desa Ciparagejaya, Kecamatan Tempuran, Kabupaten Karawang? (2) Bagaimana metode dakwah Ulama dalam meluruskan aqidah masyarakat pelaku Nadran di Desa Ciparagejaya, Kecamatan Tempuran, Kabupaten Karawang?. Jenis penelitian ini menggunakan metode kualitatif dengan deskriptif analisis. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi, dan dokumentasi. Adapun teknik analisis data yang digunakan dalam penelitian ini adalah data diuraikan menjadi tiga alur yaitu, reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana metode dakwah Ulama dalam meluruskan aqidah masyarakat pelaku Nadran, menggunakan teori metode dakwah yang berlandaskan pada Q.S An-Nahl: 125. Hasil dari penelitian ini para Ulama menerapkan teori metode dakwah tersebut, dibuktikan dengan tradisi Nadran di Desa Ciparagejaya saat ini sudah terdapat perubahan tata cara pelaksanaannya, tradisi Nadran yang awalnya dilaksanakan untuk hura-hura saja dan menggunakan mantra-mantra dari agama Hindu-Budha. Sekarang sudah dikemas menjadi lebih Islami. dan diisi dengan kegiatan-kegiatan sosial keagamaan seperti tabligh akbar, sunatan massal, nikahan massal, santunan yatim piatu, dhuafa, dan kaum jompo.

Peran Pengurus Divisi Pendidikan dalam Meningkatkan Akhlakul Karimah Santri di Pondok Pesantren Manbaul’ulum Assalafiyah Wanayasa Purwakarta Entang Siti Muliani; Ida Afidah; Parihat Kamil
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.13972

Abstract. Today’s youth are ignorant of the social issues around them. Promiscuity, juvenile delinquency,ldruglabuse, and sex are all things that have affected modern teenagers. In the midst of a moral crisis,lthe Islamic Boarding School is a place for moral development. The purpose of the study was to find out the programs in the Boarding School to improve the morals of itslstudents, to find out the role of the board in improving the morals oflits students, and to find out the supportingland inhibiting factors used by the board in improving the morals oflthe students. This research uses descriptivenqualitative methods. Islamic Boarding School programs in improving the morals of its students, namely the program of studying book of akhakullbanin and studying shariyahan activities. The managementlhelps programs and activities that aim to improve akhlakul karimah. Thus, the role of the management is included in the active role category, where hey help their students improve their morals through various activities and supervision. Supporting factors from the santri guardian, and providing comfortable facilities. The inhibiting factors are the students' own culture. Abstrak. Generasi muda saat ini tidak peduli dengan masalah sosial di sekitar mereka. Pergaulan bebas, kenakalanlremaja, penyalah gunaan narkoba, danlseks adalah semua hal yang telah mempengaruhi remaja modern. Ditengah krisis akhlak, Pondok Pesantren sebagai wadah pembinaan akhlak. Tujuan penelitian untuk mengetahui program yang adandi Pondok Pesantren untuk meningkatkanlakhlak santrinya, untuk mengetahui peran pengurusldalam meningkatkan akhlak santrinya, danluntuk mengetahui faktor pendukung danlpenghambat yang digunakan oleh pengurus dalam meningkatkan akhlak santri. Penelitian ini menggunakan metode deskriptif kualitatif. Program-program Pondok Pesantren dalam meningkatkan Akhlak santrinya, yaitu program mengkaji kitab akhakul banin dan mengkajilkegiatan syariyahan. Pengurus membantu lprogram dan kegiatan yang bertujuan untuk meningkatkan akhlakul karimah. Dengan demikian, peran pengurus termasuk dalam kategori peran aktif, dimana mereka membantu santrinya meningkatkan akhlak melalui berbagai kegiatan dan pengawasan. Faktor yanglmendukung dari walilsantri, dan menyediakan fasilitas yang nyaman. Faktor penghambat adalah budaya santri sendiri.

Manajemen MQTV dalam Syiar Dakwah Melalui Platform Youtube Ryan Rahmat; Ida Afidah; Chairiawaty
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.14813

Abstract. Today’s youth are ignorant of the social issues around them. Promiscuity, juvenile delinquency,ldruglabuse, and sex are all things that have affected modern teenagers. In the midst of a moral crisis,lthe Islamic Boarding School is a place for moral development. The purpose of the study was to find out the programs in the Boarding School to improve the morals of itslstudents, to find out the role of the board in improving the morals oflits students, and to find out the supportingland inhibiting factors used by the board in improving the morals oflthe students. This research uses descriptivenqualitative methods. Islamic Boarding School programs in improving the morals of its students, namely the program of studying book of akhakullbanin and studying shariyahan activities. The managementlhelps programs and activities that aim to improve akhlakul karimah. Thus, the role of the management is included in the active role category, where hey help their students improve their morals through various activities and supervision. Supporting factors from the santri guardian, and providing comfortable facilities. The inhibiting factors are the students' own culture. Abstrak. This study focuses on MQTV Management in Spreading Da'wah through the YouTube Platform. This study aims to determine the programs broadcast on MQTV and how MQTV management manages spreading da'wah through YouTube. The method used is a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation. This study found that the programs on MQTV consist of various programs such as Kajian Aa Gym, Living With Qur'an, Smart Moms, Cerita Muslimah, Ustadz Jaga, Dibalik Layar, and Dakwah Zilenial. MQTV management has implemented George R. Terry's management functions which include planning, organizing, implementing, and supervising. Currently, the MQTV Official YouTube channel has more than 54.1 thousand subscribers and has reached the monetization stage. The results of this study are that MQTV management in spreading da'wah through the YouTube platform has been running well and effectively, implementing management functions ranging from planning to supervision. Periodic evaluation and statistical analysis are carried out to improve content quality.

Analisis Semiotika Nilai-nilai Islam dalam Film Budi Pekerti Dzalfa Tsaltsa Kamilah; Rodliyah Khuza’i; Ida Afidah
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.15022

Abstract. The film "Budi Pekerti" was selected for analysis due to its portrayal of the phenomenon of ethical decline among individuals in both the physical and virtual realms. This research project aims to examine the manner in which Islam provides an explanation of human behaviour through the Qur'an and Hadith, and to analyse the storyline, semiotics and values present in the film. A qualitative method with a descriptive approach was employed, comprising observation, documentation, and a literature study. A semiotic analysis of the film revealed twelve scenes containing elements of semiotics, including dialogue, body language, and expressions. A semiotic analysis based on Charles S. Peirce's theory reveals the meanings conveyed in the film. The first scene illustrates the meaning of failure through the act of twisting fingers, while the second scene emphasises the significance of direct confrontation with the incident. The remaining scenes convey the meanings of introspection, gratitude, and reflection on death and communication. The Islamic values espoused in the film emphasise moral aspects, particularly those related to creed and sharia, which are relevant in certain contexts. Abstrak. Film "Budi Pekerti" dipilih dalam penelitian karena menggambarkan fenomena hilangnya etika masyarakat saat berinteraksi di dunia nyata maupun maya. Penelitian ini bertujuan untuk mengkaji bagaimana Islam menjelaskan perilaku manusia melalui Al-Qur’an dan Hadits serta menganalisis alur cerita, semiotika, dan nilai-nilai dalam film tersebut. Menggunakan metode kualitatif dengan pendekatan deskriptif yang melibatkan observasi, dokumentasi, dan studi literatur. Peneliti menemukan dua belas scene yang mengandung semiotika berupa dialog, gerakan tubuh, dan ekspresi. Analisis semiotika berdasarkan teori Charles S. Peirce menunjukkan makna-makna, seperti pada scene pertama menunjukkan makna kegagalan melalui memelintir jari, sementara scene kedua menunjukkan pentingnya melihat langsung kejadian. Kemudian Scene lainnya mengandung makna introspeksi, rasa syukur, serta refleksi tentang kematian dan komunikasi. Adapun nilai-nilai Islam yang terdapat dalam film ini lebih menekankan pada aspek akhlak, dengan akidah dan syariah yang relevan dalam konteks tertentu.

Pengaruh Kegiatan Khitobah Terhadap Tabligh Santri di Pondok Pesantren Al-Munawwarah Gedebage Lulu Alawiyah Nurillah; Ida Afidah; Nia Kurniati
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.15427

Abstract. This research is entitled "THE INFLUENCE OF KHITOBAH ACTIVITIES ON TABLIGH STUDENTS AT THE ALMUNAWARAH GEDEBAGE Islamic Boarding School, BANDUNG. This research aims to determine the form of khitobah activities at the al-munawarah gedebage Islamic boarding school and how the khitobah activities influence the tabligh students at the al-munawarah gedebage Islamic boarding school. The research method used was quantitative with data collection techniques through questionnaires given to 50 students. The data analysis technique used is simple linear regression analysis. The results of the research show that the khitobah activity variable has a positive and significant effect on tabligh santri which shows a value of 0.567. The better the khitobah variable, the better the tabligh variable. This shows that the results of the t hypothesis test can be interpreted as t calculated 8.070 > t table 1.677, then Ho is rejected and Hi is accepted, which means the khitobah variable has a significant effect on the tabligh variable. Thus, it can be concluded that khitobah activities have a significant influence in improving the tabligh abilities of santri at the Islamic boarding school. Abstrak. Penelitian ini berjudul “PENGARUH KEGIATAN KHITOBAH TRHADAP TABLIGH SANTRI DI PONDOK PESANTREN ALMUNAWARAH GEDEBAGE BANDUNG. Penelitian ini bertujuan untuk mengetahui bentuk kegiatan khitobah di Pondok Pesantren Al-Munawarah Gedebage dan bagaimana pengaruh kegiatan khitobah terhadap tabligh santri di Pondok Pesantren Al-Munawarah Gedebage. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner yang diberikan kepada 50 santri. Teknik analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa variabel kegiatan khitobah berpengaruh secara positif dan signifikan terhadap tabligh santri yang menunjukkan nilai sebesar 0,567. Semakin baik variabel khitobah maka semakin baik pula variabel tabligh. Hal ini menunjukkan bahwa hasil uji hipotesis t dapat diinterpretasikan bahwa t hitung 8.070 > t table 1.677, maka Ho ditolak dan Hi di terima yang artinya variabel khitobah berpengaruh signifikan terhadap variabel tabligh. Dengan demikian, dapat disimpulkan bahwa kegiatan khitobah memiliki pengaruh yang signifikan dalam meningkatkan kemampuan tabligh santri di pondok pesantren tersebut.

Retorika Dakwah Dr. Aisah Dahlan dalam Video “Perbedaan Persepsi Pria dan Wanita” Asti Nuraeni; Ida Afidah
Jurnal Riset Komunikasi Penyiaran Islam Volume 4, No. 2, Desember 2024, Jurnal Riset Komunikasi Penyiaran Islam (JRKPI)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrkpi.v4i2.5223

Abstract. This research is titled "Retorika Dakwah Dr. Aisah Dahlan dalam Video “Perbedaan Persepsi Pria dan Wanita”". This research aims to find out how dr. Aisah in the video "Differences in Perception of Men and Women" on Rumil Al-Hilya Youtube channel. The researcher used a descriptive qualitative method to obtain data. Then the researcher carried out observation activities through video observation and documentation in the form of profiles and videos from Youtube Rumil Al-Hilya. The theory used is Jalaluddin Rakhmat rhetorical theory (contact, vocal and visual). The results of the study are (1) contact processing dr. Aisah uses visual contact and mental contact (response) so that the mad'u feels involved in her da'wah activities; (2) Dr. Aisah uses clear articulation, pitch (tone) of up, low, and up-down sounds, rate and rhythm as well as pauses and pauses (stops) that make the audience able to digest his words; (3) Visual processing of dr. Aisah uses physical gestures (whole body movements, hand gestures, expressions, body postures, appearances and clothes) and power point visual aids that make the audience not feel bored when listening to her study. Abstrak. Penelitian ini berjudul "Retorika Dakwah Dr. Aisah Dahlan dalam Video “Perbedaan Persepsi Pria dan Wanita”". Penelitan ini bertujuan bertujuan untuk mengetahui bagaimana olah kontak, olah vokal, dan olah visual dr. Aisah dalam video “Perbedaan Persepsi Pria dan Wanita” di channel Youtube Rumil Al-Hilya. Peneliti menggunakan metode kualitatif deskriptif untuk mendapatkan data. Kemudian peneliti melakukan kegiatan observasi melalui pengamatan video serta dokumentasi berupa profil dan video dari Youtube Rumil Al-Hilya. Teori yang digunakan yakni teori retorika Jalaluddin Rakhmat (olah kontak, olah vokal dan olah visual). Hasil penelitian adalah (1) olah kontak dr. Aisah menggunakan kontak visual dan kontak mental (tanggapan) sehingga mad’u merasa dilibatkan dalam aktivitas dakwahnya; (2) olah vokal dr. Aisah menggunakan artikulasi yang jelas, pitch (nada) suara naik, rendah, dan naik-turun, rate dan rhythm serta Jeda dan pause (hentian) yang membuat audiens mampu mencerna perkataannya; (3) olah visual dr. Aisah menggunakan gerak fisik (gerak seluruh tubuh, gerak tangan, ekspresi, sikap tubuh, penampilan dan pakaian) dan alat bantu visual power point yang membuat audiens tidak merasa bosan ketika mendengarkan kajiannya.

Religious Micro-celebrity: Young Preachers’ Self-Presentation in Digital Sphere Afidah, Ida; Kurniati, Nia; Nasir, Malki Ahmad; Muttaqin, Ahmad
Alhadharah: Jurnal Ilmu Dakwah Vol. 23 No. 2 (2024)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v23i2.13680

This article analyzes young Muslim preachers’ self-presentation in the digital sphere, especially on the Instagram platform. This attempts to answer how and why self-branding has become so prevalent among young Indonesian Muslim preachers on Instagram. Using self-presentation theory, this qualitative study argues that young Muslim preachers’ self-presentation is as strategy to become micro-selebrity in digital sphere. The existence of various features on Instagram makes it easier for preachers to self-expression, self-record, and recognition. Young preachers as Instagram users become micro-celebrity because they always want recognition and to be the center of social interaction. They are actively involved with followers, being the center of attention, active in selfies, inserting jokes, and posting daily activities as strategies to be closer to digital natives. Surprisingly, their posts are not dominated by activities related to religious rituals. On the contrary, the more natural the self-presentation is presented by the young preachers, or the more similar the interests and characters of the audience are, the easier the self-branding will be. This article also theoretically implies that young Muslim preachers are themselves a brand and self-presentation is a form of brand management to become religious micro-celebrities.

Religious Micro-celebrity: Young Preachers’ Self-Presentation in Digital Sphere Afidah, Ida; Kurniati, Nia; Nasir, Malki Ahmad; Muttaqin, Ahmad
Alhadharah: Jurnal Ilmu Dakwah Vol. 23 No. 2 (2024)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v23i2.13680

This article analyzes young Muslim preachers’ self-presentation in the digital sphere, especially on the Instagram platform. This attempts to answer how and why self-branding has become so prevalent among young Indonesian Muslim preachers on Instagram. Using self-presentation theory, this qualitative study argues that young Muslim preachers’ self-presentation is as strategy to become micro-selebrity in digital sphere. The existence of various features on Instagram makes it easier for preachers to self-expression, self-record, and recognition. Young preachers as Instagram users become micro-celebrity because they always want recognition and to be the center of social interaction. They are actively involved with followers, being the center of attention, active in selfies, inserting jokes, and posting daily activities as strategies to be closer to digital natives. Surprisingly, their posts are not dominated by activities related to religious rituals. On the contrary, the more natural the self-presentation is presented by the young preachers, or the more similar the interests and characters of the audience are, the easier the self-branding will be. This article also theoretically implies that young Muslim preachers are themselves a brand and self-presentation is a form of brand management to become religious micro-celebrities.

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