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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Bisnis dan Manajemen JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen JURNAL EKONOMI DAN BISNIS AIRLANGGA Jurnal Manajemen dan Kewirausahaan (JMDK) SEIKO : Journal of Management & Business JURNAL MAKRO MANAJEMEN JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal MEBIS (Manajemen dan Bisnis) Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) BISMA (Bisnis dan Manajemen) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Asian Journal of Management, Entrepreneurship and Social Science
Okto Aditya Suryawirawan
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

 1 
Fenomena Gender Digital Divide pada Wirausaha Wanita di Surabaya yang Menggunakan E-Commerce dengan Pendekatan UTAUT Okto Aditya Suryawirawan; Suhermin Suhermin; Mar'atus Zahro; Rika Rahayu
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.12.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i12.p11

Abstract

Very few studies analyze the use of e-commerce applications by female entrepreneurs. This study aims to analyze the use of female entrepreneurial e-commerce using the UTAUT concept. The study was conducted on women entrepreneurs in Surabaya using a non-probability purposive sampling method. Based on a questionnaire distributed directly to women entrepreneurs through Google Form, 85 women entrepreneurs engaged in food and beverage were collected. The collected data was processed using the Partial Least Square (PLS) analysis method through SmartPLS software. Performance expectancy, effort expectancy, and facilitating conditions did not significantly affect the e-commerce use intention. Social influence has a significant positive effect on e-commerce use intention. Age and usage experience cannot moderate the impact of performance expectancy, effort expectancy, social influence and facilitating conditions on e-commerce use intention. This study shows that the gender digital divide does not occur in female entrepreneurs in Surabaya's food and beverage sector. MSMEs in this field must take advantage of all available applications to stay competitive, increasing the chances of being chosen by consumers actively seeking promotions through various platforms.
Co-Authors Abdul Talib Bon Alfina Damayanti Azizah, Muftiyatul Bon, Abdul Talib Budiyanto Budiyanto Budiyanto Budiyanto Dewi Urip Wahyuni Dian Novita Sari Erina Febianti Trianjani Krido Eko cahyono Mar'atus Zahro Nugroho, Novianto Eko Nur Laili Afida Pontjo Bambang Mahargiono Pribadiyono Pribadiyono Rahayu, Rika Rika Rahayu Shabrie, Wiwiek Srikandi Siti Sulasmi Suhermin Suhermin Suhermin Suhermin Suhermin, Suhermin Suwitho, Suwitho Triyonowati, Triyonowati Wiwiek Srikandi Shabrie Yudi Sidharta Yuliati, Eka Zahro, Mar’atus