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All Journal IQTISHODUNA Jurnal Pariwisata Pesona JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Management and Economics Journal (MEC-J) EKUITAS (Jurnal Ekonomi dan Keuangan) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat MABIS: Manajemen dan Bisnis Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang International Journal of Environmental, Sustainability, and Social Science Jurnal Penelitian Business Management Research

Boge Triatmanto

Department Of Management, Faculty Of Economics And Business, University Of Merdeka Malang Jl. Terusan Raya Dieng No. 62-64 Malang, 65146

Author-ID : 3185732

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Berbagai Faktor Yang Dipertimbangkan Dalam Melakukan Segmentasi Pasar Berdasarkan Benefit Dan Preferensi Pada Perusahaan Asuransi di Malang Triatmanto, Boge
IQTISHODUNA IQTISHODUNA (Vol 6, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Objective of the research is to find out the considered factor for market segmentation at the insurance company in Malang based on benefit and preference approaches. Data analysis used factor analysis in order to find out any considered factors in performing market segmentation based on benefit and preference approaches. Result of the research shows five dimensions or factor, which are considered in performing market segmentation based on benefit and preference approaches of the customers at the insurance company in Malang. Those factors are is as fellow experiences of the company, product utility, varieties of the product, services and income. Result implication of the research for the insurance company in Malang shows that the segmentation should be directed to customers who pay more attention an reliability of the company and customers who look for utility of the insurance product as well as customers who get wage from side jobs in addition to monthly pay.

ANALISIS PERILAKU KONSUMEN KARTU GSM TELEPON SELULAR PADA PT. TELKOMSEL DI MALANG SEBAGAI DASAR PENETAPAN STRATEGI PERUSAHAAN Triatmanto, Boge
IQTISHODUNA IQTISHODUNA (Vol 5, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

This research observes the consumer behavior toward the usage of GSM card for cellular phone on PT. Telkomsel. Objectives of the research are to find out the consumer interest in using the GSM card on PT. Telkomsel and to find out the proper strategy which will be applied by PT Telkomsel in order to expand its market. The Observation is conducted on three areas: condition of the GSM-premiere card user, satisfaction level of the consumer and loyalty level of the consumer to the company products. This research uses internal and external environmental analysis that applying PLC, SWOT, and BCG analysis techniques. The research recommends that the company should, first, consider the internal as well as external factors which influence the consumer behavior in using the products of PT. Telkomsel Malang. Second, the company should determine the variation strategy in order to achieve optimal level of the consumer satisfaction. Third, it should determine a generic strategy, expansion, in order to achieve a well-known company of GSM card in Malang.

Konflik Peran Ganda Perempuan Terhadap Kinerja Melalui Stress Kerja Pada Karyawan Bank Boge Triatmanto; Nanik Wahyuni
IQTISHODUNA IQTISHODUNA (VOL.19, No.1, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

This study aims to investigate the effect of multiple role conflict on employee performance through work stress. This study uses a quantitative causality approach to determine the relationship between variables. The population of this study were 73 bank employees. The sampling technique uses the simple random sampling method to ensure that all populations have the same opportunity to be selected as research objects. The data source used is primary data in the form of a questionnaire. Data were analyzed using path analysis and using SPSS as an analytical tool. The results of this study indicate that multiple role conflict has a negative and significant effect on employee performance. Multiple role conflict has a positive and significant effect on work stress. Work stress has a negative and significant effect on employee performance. The results of the mediation analysis found that work stress is able to mediate the effect of multiple role conflict on employee performance.

Co-Authors Afifuddin ABHA Agus Suprapto Alivia Mujaya Chandra Dinata Djumilah Zain Eka Afnan Troena Eva Silvani Lawasi Harianto Respati Iwan Setya Putra Lailatul Hikmah Lestari, Sindi Nofia Puji Mintarti Rahayu Moch. Fauzie Said Nanik Wahyuni ‎ Novi Lailiyul Wafiroh Nur Aulia Prihantono, Eko Yuni sanusi, Anwar Siswati, Aris Sunardi Sunardi Supriadi, Bambang Wahyu Wiyani Wahyu Wiyani Warsi, Nawang Widji ASTUTI Zuhro, Diana

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