Boge Triatmanto
Department Of Management, Faculty Of Economics And Business, University Of Merdeka Malang Jl. Terusan Raya Dieng No. 62-64 Malang, 65146

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Journal : IQTISHODUNA

Analisis Berbagai Faktor Yang Dipertimbangkan Dalam Melakukan Segmentasi Pasar Berdasarkan Benefit Dan Preferensi Pada Perusahaan Asuransi di Malang Triatmanto, Boge
IQTISHODUNA IQTISHODUNA (Vol 6, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.2 KB) | DOI: 10.18860/iq.v0i0.315

Abstract

Objective of the research is to find out the considered factor for market segmentation at the insurance company in Malang based on benefit and preference approaches. Data analysis used factor analysis in order to find out any considered factors in performing market segmentation based on benefit and preference approaches. Result of the research shows five dimensions or factor, which are considered in performing market segmentation based on benefit and preference approaches of the customers at the insurance company in Malang. Those factors are is as fellow experiences of the company, product utility, varieties of the product, services and income. Result implication of the research for the insurance company in Malang shows that the segmentation should be directed to customers who pay more attention an reliability of the company and customers who look for utility of the insurance product as well as customers who get wage from side jobs in addition to monthly pay.
ANALISIS PERILAKU KONSUMEN KARTU GSM TELEPON SELULAR PADA PT. TELKOMSEL DI MALANG SEBAGAI DASAR PENETAPAN STRATEGI PERUSAHAAN Triatmanto, Boge
IQTISHODUNA IQTISHODUNA (Vol 5, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.759 KB) | DOI: 10.18860/iq.v4i2.286

Abstract

This research observes the consumer behavior toward the usage of GSM card for cellular phone on PT. Telkomsel. Objectives of the research are to find out the consumer interest in using the GSM card on PT. Telkomsel and to find out the proper strategy which will be applied by PT Telkomsel in order to expand its market. The Observation is conducted on three areas: condition of the GSM-premiere card user, satisfaction level of the consumer and loyalty level of the consumer to the company products. This research uses internal and external environmental analysis that applying PLC, SWOT, and BCG analysis techniques. The research recommends that the company should, first, consider the internal as well as external factors which influence the consumer behavior in using the products of PT. Telkomsel Malang. Second, the company should determine the variation strategy in order to achieve optimal level of the consumer satisfaction. Third, it should determine a generic strategy, expansion, in order to achieve a well-known company of GSM card in Malang.
Konflik Peran Ganda Perempuan Terhadap Kinerja Melalui Stress Kerja Pada Karyawan Bank Boge Triatmanto; Nanik Wahyuni
IQTISHODUNA IQTISHODUNA (VOL.19, No.1, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.157 KB) | DOI: 10.18860/iq.v1i1.20583

Abstract

This study aims to investigate the effect of multiple role conflict on employee performance through work stress. This study uses a quantitative causality approach to determine the relationship between variables. The population of this study were 73 bank employees. The sampling technique uses the simple random sampling method to ensure that all populations have the same opportunity to be selected as research objects. The data source used is primary data in the form of a questionnaire. Data were analyzed using path analysis and using SPSS as an analytical tool. The results of this study indicate that multiple role conflict has a negative and significant effect on employee performance. Multiple role conflict has a positive and significant effect on work stress. Work stress has a negative and significant effect on employee performance. The results of the mediation analysis found that work stress is able to mediate the effect of multiple role conflict on employee performance.