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All Journal Proceedings of KNASTIK Journal The Winners CommIT (Communication & Information Technology) Jurnal Teknologi Informasi dan Ilmu Komputer Binus Business Review ComTech: Computer, Mathematics and Engineering Applications PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Capacitarea : Jurnal Pengabdian Kepada Masyarakat
Meyliana Meyliana
Bina Nusantara University
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Social Sciences

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Journal : Proceedings of KNASTIK

 1 
EFEKTIVITAS IMPLEMENTASI DEALER MANAGEMENT SYSTEM UNTUK MENINGKATKAN CSI DAN SSI PADA PT INDOMOBIL TRADA NASIONAL Meyliana, Meyliana
Proceedings of KNASTIK 2010
Publisher : Duta Wacana Christian University

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Abstract

Salah satu pengukuran kinerja Indomobil Nissan yang bergerak di bidang otomotif adalah penilaian Sales Satisfaction Index (SSI) dan Customer Service Index (CSI). Penilaian SSI dan CSI ini akan mempengaruhi citra Indomobil Nissan di mata pelanggan dan calon pelanggan. GFP ini akan menganalisa keefektifan implementasi Dealer Mangement System (DMS), khususnya terhadap variabel SSI dan CSI yang dikemudian akan memberikan saran perbaikan dan pengembangan akan sistem DMS tersebut. Analisa dilakukan dengan cara menguji validitas, reliabilitas, korelasi, regresi hingga tingkat kesenjangan kepuasan pengguna dari aspek kepentingan dan kinerja sistem DMS. Analisa statistik menunjukkan adanya hubungan dan dampak yang signifikan antara tingkat kepuasan pengguna dengan SSI dan CSI. (SLD & SSB).
TINGKAT KEPERCAYAAN PELANGGAN TERHADAP INTERNET STORE DAN KESEDIAAN UNTUK MEMBELI Meyliana, Meyliana
Proceedings of KNASTIK 2012
Publisher : Duta Wacana Christian University

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The rapid growth in the marketplace is highly influenced by the greatest developmentand use of the internet that can answering the needs of to up-to-date information aboutproducts and any other things while can be accessed everywhere and anywhere. This iscalled e-Marketing or marketing-based electronic. E-marketing become very importantfor the companies that sell its product online or its often called internet store. The studywas conducted to observe the correlation between level of customer trust on theInternet store and the willingness to buy the products through the internet store. Thestudied site is www.bhinneka.com. The research method using six variables: PerceivedSize, Perceived Reputation, Trust in Store, Attitude, Risk Perception and Willingness toBuy. The hypothesis was tested using correlation analysis and regression analysis. Thestudy concluded that level of customer trust on the internet stores have relationship andimpact on their willingness to buy through the internet store.
Co-Authors aurellia, tan lilyani Bahtiar Saleh Abbas Condrobimo, A.Raharto E.W., Henry Antonius Eddy, Endah Purnama Sari Erick Fernando B311087192 Erna Erna, Erna Febianti, Febi Firman Anindra Fredy Purnomo Harjanto Prabowo Henry Antonius E. W., Henry Antonius Madyatmadja, Evaristus Didik Santoso, Stephen Wahyudi Siagian, Padapotan Silaban, Barnabas Tridig Sinta Setiana Stephen W. Santoso, Stephen W. Surjandy, Surjandy Verani Carolina W., Henry Antonius E. Widjaja, Henry Antonius Eka Yulianto, Budi