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PERLUASAN PEMASARAN PRODUK DENGAN PEMANFAATAN PLATFORM E-COMMERCE MELALUI MARKETPLACE PADA USAHA MASYARAKAT KECAMATAN SINGINGI Aqualdo, Nobel; Kurniasih, Cut Endang; Budiartiningsih, Rahmita
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21477

Abstract

Abstrak: Permasalahan yang dialami mitra umumnya penjualan produk masih menggunakan cara konvensional, rendahnya partisipasi dan kompetensi terhadap penggunaan platform e-commerce di marketplace online. Pada pengabdian ini memberikan pelatihan dan praktik tentang mekanisme penjualan produk menggunakan platform e-commerce melalui marketplace yakni Shopee. Metode penerapan yang digunakan adalah ceramah, demonstrasi/praktik, dan diskusi. Pada pelaksanaan kegiatan ini diikuti oleh 7 orang yang merupakan pengrajin batik. Dari kegiatan ini tim berhasil meningkatkan keterampilan peserta dengan bisa membuat toko online “Goluak Loge” dan menampilkan produk batiknya di platform e-commerce Shopee. Dilihat nilai rataan, sebelum pengabdian semua peserta memiliki pemahaman sebesar 64% dan bertambah menjadi 87% setelah adanya pengabdian. Dengan meningkatnya jumlah peserta yang mampu memasarkan produk menggunakan platform Shopee diharapkan semakin banyak usaha masyarakat desa yang go digital.Abstract: The problems experienced by partners are generally used conventional methods in selling products, low participation and competence in using e-commerce platforms in online marketplaces. This service provides training and practice on product sales mechanisms using the e-commerce platform through the marketplace, namely Shopee. The application method used is lecture, demonstration, and discussion. In the implementation of this activity was conducted to 7 batik craftswomen. From this activity the team succeeded in improving the skills of the participants by being able to create an online store "Goluak Loge" and display their batik products on the Shopee e-commerce platform. Looking at the mean value, participants included in the training also seem to have gained knowledge of digital marketing. Before the training, their understanding is 64% and then increased to 87% after the training. An increasing number of people are now using the e-commerce platforms to offer the product and services, it is expected that more rural businesses will go digital.
Peningkatan Pemahaman Investasi Pasar Modal Indonesia Untuk Gen Z Nurmayanti M, Poppy; Budiartiningsih, Rahmita; Maulida, Yusni; Kurniasih, Cut Endang; Mayes, Anthony; Aulia, Ando Fahda; Basri, Yesi Mutia
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 4 (2024): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i4.25020

Abstract

Abstrak: Perkembangan di pasar modal Indonesia yang semakin meningkat tidak diikuti dengan literasi investasi pasar modal terutama Generasi Z (gen Z) di SMKN 6 Pekanbaru. Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan edukasi kepada gen Z tentang berinvestasi saham di pasar modal secara cerdas dan memberikan pemahaman tentang pasar modal dan produk-produknya dengan mengubah paradigma dari saving society menjadi investment society. Kegiatan ini dilakukan oleh Tim Pengabdian Kepada Masyarakat dari Fakultas Ekonomi dan Bisnis Universitas Riau bekerja sama dengan Bursa Efek Indonesia Perwakilan Riau di SMKN 6 Pekanbaru. Kegiatan ini dilakukan kepada 64 siswa dengan tiga tahapan yaitu pre-test, edukasi pasar modal, dan evaluasi kegiatan (post-test). Adapun jumlah soal untuk pre-test dan post-test masing-masing 8 soal. Hasil pre-test menunjukkan bahwa masih banyak siswa yang belum mengetahui cara berinvestasi saham. Setelah diberikan literasi pasar saham, evaluasi post-test dilakukan yang hasilnya menunjukkan bahwa lebih dari 70% pengetahuan dan minat siswa dalam berinvestasi saham mengalami peningkatan.Abstract: The increasing development in the Indonesian capital market is not accompanied by capital market investment literacy, especially Generation Z (gen Z) at SMKN 6 Pekanbaru. This community service activity aims to educate Gen Z about investing in shares in the capital market intelligently and provide an understanding of the capital market and its products by changing the paradigm of a saving society to an investment society. This activity was conducted by the Community Service Team from the Faculty of Economics and Business, Universitas Riau in collaboration with Indonesia Stock Exchange Riau Representative in SMKN 6 Pekanbaru. This activity was carried out on 64 students in three stages, namely pre-test, capital market literacy, and evaluation (post-test). There are 8 questions for each pre-test and post-test. The pre-test results show that many students still do not understand how to invest in stock. After being given stock market literacy, a post-test evaluation was distributed which the result showed that more than 70% of the students’ knowledge and interest in investing in stocks had increased.
Analysis of Factors Affecting Foreign Portfolio Investment in Indonesia for the Period 2005-2023 Any Widayatsari; Cut Endang Kurniasih; Desrita Angelica
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.896

Abstract

This study aims to analyze the factors that affect foreign portfolio investment (FPI) in Indonesia. This research is motivated by the discovery of a phenomenon where there is a downward trend in portfolio investment and is not in line with the gross domestic product which has increased. This is not in accordance with asset demand theory and Harry Markowitz theory. The research method used is the Autoregressive Distributed Lag (ARDL) model processing technique which aims to see the factors that affect foreign portfolio investment in the long term and short term. The results showed that in the short term the BI Rate has a negative and significant effect on foreign portfolio investment in Indonesia and the exchange rate has a negative and significant effect on foreign portfolio investment in Indonesia. In the long term Gross Domestic Product (GDP) and Inflation have a negative and insignificant effect on foreign portfolio investment in Indonesia, interest rate BI Rate has a positive and significant effect on foreign portfolio investment in Indonesia and the exchange rate has a negative and significant effect on foreign portfolio investment in Indonesia. From these results it is suggested that the government needs to maintain the stability of the BI Rate and exchange rate, and the government also needs to create a conducive portfolio investment climate.
Comparative Analysis of Inter-Island Carbon Emissions Misdawita, Misdawita; Widayatsari, Any; Kurniasih, Cut Endang
Journal La Lifesci Vol. 7 No. 1 (2026): Journal La Lifesci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallalifesci.v7i1.3011

Abstract

Carbon emissions are a major driver of global climate change, and Indonesia, as the world's fourth-largest archipelagic nation, faces significant challenges in managing its carbon footprint. The National Action Plan for Greenhouse Gas Emission Reduction allocates emission reduction targets to key sectors such as forestry and peatlands, agriculture, energy and transportation, industry, and waste management. Therefore, a thorough understanding of the comparison of carbon emissions across Indonesia's islands is crucial for designing more targeted and effective mitigation strategies to achieve national and global sustainability goals. This study analyzes the comparison of carbon emissions across six major Indonesian islands/regions: Java, Sumatra, Kalimantan, Sulawesi, Bali, Nusa Tenggara, and Maluku-Papua. The analysis was conducted on 43 economic sectors that contribute to direct CO₂ emissions. The primary objectives of this study were to identify differences in carbon emissions between islands and determine whether these differences are statistically significant, as well as to identify the unique characteristics of each island in its contribution to national emissions. The analysis revealed statistically significant differences in carbon emissions across islands in Indonesia. The analysis revealed extreme regional disparities in emission contributions. Java dominates, contributing 63.70% of total national emissions. Sumatra ranks second with 21.48%, while other islands contribute much less. The oil and gas mining sector contributes nearly a third of total national emissions, followed by the cement industry and electricity generation. This research makes an important contribution to understanding Indonesia's carbon emissions profile from a regional and sectoral perspective.