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All Journal Jurnal Riset Ekonomi & Bisnis Prosiding Seminar Nasional Pendidikan Akuntansi dan Keuangan PINUS: Jurnal Penelitian Inovasi Pembelajaran JAE (Jurnal Akuntansi dan Ekonomi) The Journal of Society and Media Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian UNDIKMA GUYUB: Journal of Community Engagement Rengganis Jurnal Pengabdian Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Masyarakat As-salam Journal of Social Knowledge Education (JSKE) Jurnal Pengabdian Masyarakat Nusantara Dharma Pendidikan KIC SENMEA KREATIF: Jurnal Pengabdian Masyarakat Nusantara Dharma Pendidikan
Mochamad Muchson
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Journal of Social Knowledge Education (JSKE)

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Building Cultural Resilience and Societal Value: A Socio-Educational Analysis of Creative Entrepreneurship in the Indonesian Music Industry Muchson, Mochamad; Hariyono, Hariyono
Journal of Social Knowledge Education (JSKE) Vol. 7 No. 1 (2026): January
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v7i1.2327

Abstract

Purpose of the study: This study aimed to explain the role of Rafi Record within Indonesia’s music industry and its contributions to economic, cultural, and educational development. Methodology: Using a qualitative descriptive approach, data were collected through participatory observation, in-depth interviews, and documentation analysis. Rafi Record was deliberately chosen as the object of research located in Kediri City, East Java The research subjects include the founder (who also serves as managing director), musicians, vocal trainers, technical staff (arrangers, sound engineers, editors), and administrative employees involved in daily operations. Main Findings: The study reveals that Rafi Record has successfully transformed a music hobby into a multifaceted creative business encompassing production, entertainment, education, digital marketing, and intellectual property management. The transition from compact disc sales to digital distribution through YouTube and Instagram demonstrates adaptive entrepreneurship amid technological disruption. The findings highlight how micro-scale creative industries can achieve resilience and innovation by integrating cultural identity, digital literacy, and entrepreneurial management. Novelty/Originality of this study: This research contributes to the literature on creative economy and music entrepreneurship by emphasizing digital transformation and education-based business diversification as key drivers for sustainability in creative industries.
Co-Authors Alvian, Mohammad Amelia, Lucy Anas, M. Artantri, Martia Winda Bayu Surindra Bayu Surindra Citra Intan Harum Permata Dian Kusumaningtyas, Dian Faridha Nadzirotur Rohmah Fredo Ladona Alamsyah Hariyono Hariyono Husniah, Alfiatul Kusumaningtyas, Dian - M. Anas Martha Hendrati, Ignatia Ni’mah, Elsha Ulfatun Nurin Eva Yanti Rika Riwayatiningsih Riwayatiningsih, Rika Rr. Forijati -, Rr. Forijati Subagyo Subagyo Subagyo Subagyo, Subagyo Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Susi Damayanti, Susi Tri Winarsih Tri Yuliani Tri Yuliani, Tri Vikas Kumar Widayani, Linda Rensy