Article Per Year (5 Year)
p-Index From 2020 - 2025
1.835
P-Index
This Author published in this journals
All Journal Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Hasanuddin Journal of Applied Business and Entrepreneurship HASANUDDIN JOURNAL OF BUSINESS STRATEGY JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Proceeding of The International Conference on Economics and Business Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Maming, Jumidah
Hasanuddin University
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Proceeding of The International Conference on Economics and Business

 1 
The Effect of Using Social Media Marketing and Market Orientation on the Performance of Culinary MSMEs in Makassar Mukhtar Galib; Siti Haerani; Jumidah Maming; Abdul Razak Munir
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.227

Abstract

The goal of this study was to ascertain the impact of market orientation and social media marketing on the efficiency of the culinary MSMEs in Makassar. 40 respondents make up the entire sample in this causal study design. The non-probability sampling approach is used in the sampling procedure. Using the Smart PLS 3.0 application, data is processed. The findings of this study suggest that the performance of culinary MSMEs in Makassar is significantly influenced by the usage of social media marketing and market orientation.
Co-Authors A. Hadijah Sarjan Irwan Marzuki Abdul Rahman Kadir Abdul Razak Munir Abedneigo C. Rambulangi Ahmad Ridha T Erlina Pakki Feby Febrianingsih Hairil Nurdin Haris Maupa Jusni Jusni Laksono Trisnantoro Lestari Daswan Liliya Novita Litami Aprilia Mahlia Muis Mardin Setiawan Muhammad Awal Muhammad Idrus Taba Nur Ina Sarivina Nusu Nurdjanah Hamid Osman Lewangka Otto Randa Payangan Raden Ayu Yawmillisa Ria Mardiana Yusuf Siti Haerani Sri Wahyuningsi Sumardi Lasise Sumardi Sumardi Torang Purba Yosua Sambo