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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JRK (Jurnal Riset Komunikasi) Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Jurnal Ilmiah Dinamika Sosial Jurnal Ranah Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Communicator Sphere Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media eProceedings of Management Bengawan :Jurnal Pengabdian Masyarakat Journal of Communication Studies and Society Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Indonesian Journal of Humanities and Social Sciences Journal of Communication, Business and Social Science (JCOBS)
Jasmine Alya Pramesthi
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Interaksi Pimpinan dalam Peningkatan Perceived Quality pada Karyawan Waterboom Jaya Tirta Abadi Yuditha, Alma; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4111

Abstract

In an increasingly competitive business environment, it is important for entrepreneurs to maintain their position and plan effective business strategies. One important factor is consumer trust, which is influenced by positive perceive quality. To achieve this goal, effective organizational communication and leadership are needed to drive the organization and set clear goals. This study focuses on the leadership interaction in enhancing the positive perception of company quality among employees of Waterboom Jaya Tirta Abadi Purwakarta, a tourism business. The research used a qualitative approach with a case study methode, collecting data through interviews and literature reviews, and using source and technique triangulation for data validity. The results indicate that organizational communication and the interaction between leaders and employees has successfully enhanced the positive perception of company quality, particularly through clear information and guidance as well as positive interactions between employees and visitors. However, issues arise from the lack of formal organizational structure and operational standards, as well as inadequate resources. Nevertheless, the contributions of leaders and employees are expected to enhance the positive perception of company quality by consumers.
Becoming the Idol: Quantitative Content Analysis of KPopfication in Clash of Champion Casts Pramesthi, Jasmine Alya
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 7 No. 2 (2025): Maret 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v7i2.1954

Abstract

This study employs a quantitative content analysis method to explore the phenomenon of KPopification in the context of Clash of Champion casts, a student competition organized by Ruang Guru. Although the casts are not K-Pop idols, an analysis of 300 tweets reveals that social media audiences often apply K-Pop culture's terms and norms to them. By analyzing the frequency of keywords such as "Trainee," "Maknae," and "Disband," this research identifies audience perception patterns that view participants through the lens of K-Pop culture. The findings reveal that KPopification does not only occur within K-Pop fan communities but can also emerge among general audiences who adopt the K-Pop framework to evaluate individuals outside that context. From the perspective of Social Identity Theory, the casts’ social identities are externally shaped by the audience, creating expectations and pressures that may conflict with the participants' authentic identities. This study provides significant contributions to the field of communication studies, particularly concerning social media and identity formation, by revealing that KPopification can broadly occur beyond traditional fan communities, influencing how individuals are perceived and treated in the digital public sphere.
MERANGKAI KATA, MENINGKATKAN CUAN: PELATIHAN COPYWRITING KREATIF BAGI UMKM APARTEMEN TRANSIT UJUNG BERUNG Wisudawaty, Hanna; Pramesthi, Jasmine Alya; Priastuty, Chairunnisa Widya
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 2 No. 3 (2025): JP2N: Mei - Agustus 2025
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/yf41bw86

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM Apartemen Transit Ujung Berung dalam menyusun pesan promosi digital yang menarik dan persuasif melalui pendekatan seni menulis atau copywriting. Berdasarkan hasil observasi dan wawancara awal, ditemukan bahwa sebagian besar pelaku UMKM belum memahami teknik dasar penyusunan pesan promosi yang mampu menarik perhatian dan mendorong minat beli konsumen, khususnya di platform media sosial. Metode kegiatan menggunakan pendekatan partisipatif dan aplikatif, yang melibatkan mitra sebagai subjek aktif dalam proses pemberdayaan. Kegiatan dilaksanakan dalam empat fase utama, yaitu: pengumpulan data, pelaksanaan kegiatan, pelatihan & simulasi, serta evaluasi. Materi pelatihan meliputi pengenalan teknik AIDA, penggunaan storytelling, dan praktik membuat konten digital yang relevan dengan karakter produk UMKM. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap prinsip-prinsip copywriting, serta kemampuan mereka dalam menyusun caption dan konten promosi yang lebih menarik. Evaluasi juga menunjukkan adanya peningkatan interaksi digital pada akun media sosial beberapa peserta setelah menerapkan hasil pelatihan. Kegiatan ini memberikan kontribusi nyata terhadap pemberdayaan UMKM melalui penguatan strategi komunikasi digital yang sederhana namun efektif.
Identitas Komunikasi Anggota Komunitas Dikaitkan Dengan Personaliti Merek Maxi Yamaha Di Kota Bandung Valerian, Timotheus Adriel; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on studying communication identity for members of the MAXI Yamaha Bandung community. Theaim of this research is to understand perceptions about a motorized community in the city of Bandung. This researchis descriptive qualitative research using interview methods and literature study. This research looks at the activitiesof community members through the communication identities of their members. The results show that the existence ofculture and norms in a community shows the identity of that community. It is important for a community to make anagreement between members about what it wants to show to the community. Keywords-perception, community, identity, brand, motorized.
Strata as a Fangirl: How K-Pop Influencers Create a New Culture in Fangirling Pramesthi, Jasmine Alya
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 2 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i2.2877

Abstract

This article addresses the limited research connecting fangirling with power relations in digital fandom and aims to analyze the role of K-Pop influencers in shaping collective opinion. The study focuses on how audiences, as active fans, perceive the symbolic influence of these figures. Employing a qualitative case study approach, the research involved participatory observation on Twitter, TikTok, and Instagram, in-depth interviews with eight informants, and an exploratory survey of 20 K-Pop fans. Data were analyzed using thematic analysis with Gramscian hegemony as the analytical lens. The findings indicate that most audiences (75%) tend to follow influencers’ directions without questioning, reflecting hegemonic practices sustained by affection, loyalty, and cultural consent. On the other hand, resistance also emerged, with some fans perceiving influencer dominance as limiting the space for open discussion. The study concludes that fangirling is a paradoxical cultural practice: while it fosters collective solidarity, it may also generate exclusivity and conflict. This research contributes novelty by framing hegemony as a fluid and negotiated practice, embedded in affective relations and digital interactions within fandom communities.
Motif Penggunaan Media Sosial Instagram @Afeksidn Dalam Memenuhi Kebutuhan Literasi Hubungan Sehat Fahrezi, Revanza Riandra; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan media sosial kini tidak hanya digunakan sebagai media hiburan semata, saat ini media sosial sepertiInstagram telah digunakan oleh berbagai pihak sebagai media penyebaran informasi. Hal ini yang kemudiandimanfaatkan oleh Afeksi.idn dalam menyebarkan informasi khususnya literasi mengenai hubungan sehat yang saatini menjadi hal yang penting dalam menghadapi isu hangat di masyarakat, yakni mengenai hubungan tidak sehat.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh antara motif penggunaan media sosial Instagram@Afeksidn terhadap pemenuhan kebutuhan literasi hubungan sehat followers-nya. Metode penelitian yang digunakanadalah metode penelitian kuantitatif guna melihat pengaruh antar variabel dengan jenis data inferensial. Adapun datadikumpulkan secara daring dengan menggunakan kuesioner yang disebar kepada 303 responden yang merupakanfollowers @Afeksidn. Penelitian ini menggunakan teknik analisis regresi linear sederhana, uji koefisien korelasi, danuji koefisien determinasi untuk menganalisis data serta melihat pengaruh dan besar hubungan antara motif penggunaanmedia kepada kebutuhan literasi hubungan sehat. Adapun hasil temuan penelitian ini adalah motif penggunaan mediasosial Instagram @Afeksidn memiliki pengaruh sebesar 49,5% terhadap pemenuhan kebutuhan literasi hubungansehat followers-nya, sementara sebesar 50,5% sisanya merupakan variabel lain yang tidak termasuk ke dalampenelitian ini. Kata Kunci-uses and gratification, motif penggunaan media, kebutuhan literasi hubungan sehat, Afeksidn.
Pengaruh Konten Review Terhadap Brand Image Somethinc Pada Subscribers Youtube Abel Cantika Putri, Chintya Yunisy; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tingkat penggunaan media sosial yang tinggi menyebabkan perubahan signifikan terutama di bidang pemasaranproduk dan jasa. YouTube merupakan media sosial yang menyajikan informasi dalam bentuk audio dan visual sertajumlah pengguna YouTube di Indonesia mencapai 139 juta pada tahun 2023. Konten yang disebarkan dalam YouTubesalah satunya ialah konten review produk oleh beauty influencer. Pesan influencer dinilai dapat mempengaruhiaudiens dalam memenuhi kebutuhan informasi. Hal tersebut dimanfaatkan oleh perusahaan Somethinc untukmenciptakan brand image melalui konten review oleh beauty influencer. Penelitian ini bertujuan untuk mengetahuipengaruh konten review beauty influencer terhadap brand image Somethinc menggunakan message design logictheory dalam perspektif pesan. Peneliti menggunakan metode penelitian kuantitatif dengan jenis penelitian deskriptif.Teknik pengambilan sampel yang digunakan adalah teknik non-probability sampling dengan purposive sampling sertajumlah responden sebanyak 400 orang. Berdasarkan hasil penelitian diperoleh bahwa konten review beauty influencerberpengaruh signifikan terhadap brand image Somethinc sebesar 0,167 atau 16,7% sedangkan 83,3% lainnyadipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Kata Kunci-konten review, citra merek, logika desain pesan, pesan, influencer.
HOW BRAND EMPATHY CREATED: STUDY ON ORGANIC VIRAL CONTENT Pramesthi, Jasmine Alya; Priastuty, Chairunnisa Widya
Jurnal Ilmiah Dinamika Sosial Vol 8 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v8i1.5039

Abstract

This research explores and develops the concept of Brand Empathy which includes cognitive empathy, emotive empathy, and empathic action, in the context of viral content between Indomie and Mie Gaga on the TikTok platform, generated through AI storytelling. This research describes the empathy formed by significant discussions on social media, especially TikTok, regarding the story of Djajadi Djaja, the founder of Mie Gaga, and the journey of establishing the instant noodle brand. The research method uses qualitative content analysis with snowball sampling through social media content and comments on TikTok, Instagram, and Twitter. Positive and negative opinions play an important role in shaping Brand Empathy. With AI storytelling technology, viral content triggers intense reactions and leads consumers to Brand Empathy. The development of Brand Empathy involves cognitive empathy in understanding and identifying controversies, emotive empathy in emotional responses, and empathic action in tangible actions. The emotional attachment between the audience and the brand creates a parasocial relationship, which demonstrates consumer loyalty and brand reputation. This research provides deep insight into the complexity of e-WOM and introduces a new approach to understanding audience-brand interactions in the digital age through Brand Empathy. This research also highlights the role of cognitive empathy in Brand Empathy related to information dissemination, especially in the context of viral content about Mie Gaga and Indomie. Audiences actively understood and identified feelings, thoughts and perspectives related to the controversy. 
Conceptual Study of The Phenomenon of Celebrity Private Life in The Perspective of Media Audiences Pramesthi, Jasmine Alya; Dewanti, Inke Nur; Muhammad, Haris; Afrianto, Adrian Pratama
COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v3i1.5040

Abstract

Audiences in the media are viewed through two perspectives, namely passive audiences, and active audiences. Through the following conceptual paper, the author reviews the two perspectives of the media audience with the personal life cases of celebrity couples who are consumed by the media and the activeness of the audience in responding to the formation of fandom of the couple. the active one. The media audience is considered a commodity that is carried out by the media for news or TV programs regarding the pair Lesti Kejora and Rizky Billar. The audience in this phenomenon also contributes to the formation of the personal image of celebrities Lesti Kejora and Rizky Billar as audience objects in the mass media, the phenomenon that occurs is a communication strategy that appears to build public opinion. In contrast to these assumptions, there is an idea that the audience has the authority to choose the media regarding the couple and the authority to join a virtual community of Leslar fandom. Active audiences can provide interpretive and respond to the media content they choose. If it is examined more deeply, this can also be a criticism of the media because it raises anti-mainstream phenomena for public consumption, especially when viewed from the perspective of uses and gratification. This study is expected to be able to contribute knowledge about the perspective of media audiences in more depth, especially how the audience's perspective on the phenomenon of celebrity personal life. Further research on the two perspectives of the media audience in other research methodologies using interpretive or scientific can also enrich the study of media audiences.
Analisis Komunikasi Kelompok dalam Upaya Menjaga Citra PT IPC Terminal Petikemas Tazkia, Nawa; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5991

Abstract

The implementation of good corporate communication within a groupthink is useful for maintaining the company's image. The assumption of perceived division differences among department members indicates the formation of groupthink. This research aims to understand the decision-making process through groupthink conducted by the Corporate Secretary & External Relations Department of PT IPC Terminal Petikemas and to identify the management and corporate communication strategies in maintaining the company's positive image. This research use a qualitative method, conducting semi-structured interviews with six informants. The results show that the factors contributing to groupthink in the Corporate Secretary & External Relations Department of PT IPC Terminal Petikemas include group stress which comes from external factors that trigger increased internal pressure within the team. The department head functions plays a crucial role in enhancing team performance, ensuring that the decision-making process within the department for maintaining the company’s image is always conducted democratically.
Co-Authors Abigael, Jesicca Christin Afrianto, Adrian Pratama Astri Wulandari Berlian Primadani Satria Putri Catur Nugroho Chairunnisa Widya Priastuty Dewanti, Inke Nur Dhia, Rifqi Nadhmy Fahrezi, Revanza Riandra Fiqie Lavani Melano Hanna Wisudawaty Helmansyah, Muhammad Harsya Indra Novianto Adibayu Pamungkas Irwansyah Irwansyah Irwansyah Irwansyah Malva, Syahira Maretha, Grace Muhammad Ghaly Fajarsafa Muhammad, Haris Nitisara, Farell Ramadhani Pratama, Muhammad Tarel Rizky Putri Eka Wulandari Putri, Alya Saniyyah Putri, Chintya Yunisy Riandra Fahrezi, Revanza Rifqi Nadhmy Dhia Tazkia, Nawa Tita Melia Milyane Valerian, Timotheus Adriel Yoka Pradana Yuditha, Alma