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All Journal Jurnal Kesehatan Masyarakat Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan SANITAS: Jurnal Teknologi dan Seni Kesehatan Variance : Journal of Statistics and Its Applications JURNAL AGROTEKNOSAINS Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam (JURRIMIPA) Jurnal Administrasi Sosial dan Humaniora (JASIORA) Vitamin: Jurnal Ilmu Kesehatan Umum Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Bilangan: Jurnal Ilmiah Matematika, Kebumian dan Angkasa International Conference on Digital Advanced Tourism, Management, and Technology
Miranti Miranti
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Agriculture, Biological Sciences & Forestry Humanities Astronomy Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Customer Loyalty In Relation To Digital Marketing Miranti Miranti; Masysyarah Nurul Pratiwi B.Koto; Andini Al Rasid
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.153

Abstract

Research The attitude of online customers regarding the deployment of digital marketing is one issue that impacts this study. Customer loyalty, brand recognition, and purchase choices make up the consumer's opinion on digital marketing implementation. In this study, there were 88 customers who actively utilized internet purchasing. They utilized SPSS 12 to do correlation analysis, t-tests, and F tests. This study found that brand awareness has a favorable and substantial impact on digital marketing implementation. Customer loyalty and purchase choices have a beneficial but not substantial impact on digital marketing deployment. The most prominent variable correlation test yields a correlation value of 0.774 for brand awareness, and 0.448 for customer loyalty and purchase choices. This research found that digital marketing can only be effective if consumer loyalty is maintained, the price is reasonable, the desired brand or brands are available, and there is a solid service system in place. As a consequence, customers will choose to continue utilizing digital marketing.
Co-Authors Abel Puspita Sari Amsiah Amsiah Andini Al Rasid Anggita Lutfia Ryawati Bina Kurniawan Darmawati Darmawati Diah Karmiyati F. Kondolembang F. Y. Rumlawang Genta Aditya Habibilah Fikri Hanifa Maher Denny Hulva Sari Iwan Ridwan Kalista Kalista Mahyu Danil Masysyarah Nurul Pratiwi B.Koto Mega Damayanti Melani Melani Muhammad Win Afgani Oktapiani Saputri Pera Santika Pitriana Pitriana Puji Santoso Resti Rosanabila Salsa Ameylia Zahra Sayyid Herdiansyah Septiadi Septiadi sugeng suhardi wiyono Syarif Darmawan Syutaridho Syutaridho Yuslim Fauziah