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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura PRESTASI EQUILIBRIUM Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Fokus Abdimas
Ali Mursid
Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng, Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Impact Of Digital Service And Innovative Work Behavior On Employee Performance : The Mediating Role Of Job Satisfaction Harsaningsih, Harsaningsih; Sulistyowati, Indah; Isnaeni, Yuli; Sukandar, Agus; Mursid, Ali
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.574

Abstract

This study investigates "The Impact of Digital Service and Innovative Work Behavior on Employee Performance: The Mediating Role of Job Satisfaction." It aims to explore how Digital Service and Innovative Work Behavior influence Employee Performance, with Job Satisfaction acting as a mediating variable. Theresearch proposes five hypotheses: H1 posits that Digital Service positively affects Job Satisfaction; H2 suggests that Digital Service enhances Employee Performance; H3 indicates that Innovative Work Behavior positively influences Job Satisfaction; H4 asserts that Innovative Work Behavior improves EmployeePerformance; and H5 evaluates the mediating effect of Job Satisfaction on the relationships between Digital Service, Innovative Work Behavior, and Employee Performance. Using a questionnaire distributed to 200 respondents, this study seeks to provide valuable insights into the interconnectedness of these factors and their collective impact on enhancing employee performance.
The Influence Of Perceived Value, Brand Communication, And Brand Image On Consumer Trust In The Honda Brand Maghfiroh, Jani Putri; Hapsari, Vega; Anugraheni, Vivid; Emyrasari, Kiki; Mursid, Ali
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.588

Abstract

This study aims to analyze the influence of perceived value and brand communication on brand trust, with brand image serving as a mediating variable in the context of the Honda brand. Using a quantitative approach, data were collected from 200 respondents who are consumers of Honda products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived value has a positive and significant effect on brand trust, as well as a positive and significant effect on Honda’s brand image. Moreover, brand image mediates the relationship between perceived value and brand trust. In addition, brand communication is found to have a positive and significant effect on both brand image and brand trust. The study also confirms that brand image has a positive and significant effect on brand trust and plays a mediating role in the relationship between brand communication and brand trust. These findings underscore the strategic importance of building strong brand image as a bridge between value perception,communication efforts, and consumer trust in the Honda brand.
Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia Mursid, Ali
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 3 (2020): December 2020 - March 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i3.2459

Abstract

Abstract This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesia people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information credibility, and scarcity affect positive sentiment and negative sentiment. Second, it verifies the influence of positive sentiment and negative sentiment on impulsive buying tendencies and impulsive buying behavior. Third, this study verifies impulsive buying tendency impacts impulsive buying behavior. Data was collected from Indonesian people living in a COVID-19 red zone with an online survey via Google form. In total, 320 respondents completed the survey and data analysis employs confirmatory factor analysis (CFA) and structural equation modelling (SEM).  The result found that COVID-19 information and information credibility have a positive effect on positive sentiment, while it has an insignificant effect on negative sentiment. Scarcity has a positive effect on negative sentiment; on the other hand, it has no significant effect on positive sentiment. Both positive sentiment and negative sentiment have positive effects on impulsive buying tendencies.  Only positive sentiment has a positive effect on impulsive buying behavior, while negative sentiment does not. Finally, impulsive buying tendencies have a positive effect on impulsive buying behavior.   AbstrakPenelitian ini bertujuan untuk menginvestigasi pengaruh positif sentimen dan negative sentimen terhadap perilaku pembelian tidak terencana masyarakat Indonesia berpijak pada teori stimulus organism response (S-O-R). Pertama, penelitian ini menguji bagaimana pengaruh informasi tentang COVID-19, kredibilitas informasi, dan kelangkaan terhadap sentimen positif dan sentimen negatif. Kedua, memverifikasi pengaruh sentimen positif dan sentimen negatif terhadap kecenderungan untuk melakukan pembelian tidak terencana dan perilaku pembelian tidak terencana. Ketiga, memverifikasi pengaruh kecenderungan untuk melakukan pembelian tidak terencana dan perilaku pembelian tidak terencana. Pengumpulan data penelitian ini dilakukan terhadap orang-orang Indonesia yang tingga di zona merah COVID-19 melalui survey online dengan Google form. Secara total ada 320 responden berpartisipasi dalam survey ini, kemudian data dianalisis menggunakan analisis confirmatory (CFA) dan struktural equation modeling (SEM). Hasilnya menunjuukan bahwa informasi tentang COVID-19 dan kredibilitas informasi mempunyai pengaruh positif terhadap sentimen positif, tetapi tidak mempunyai pengaruh yang signifikan terhadap sentimen negatif. Kelangkaan mempunyai pengaruh positif terhadap sentimen negatif, sebaliknya tidak mempunyai pengaruh yang signifikan terhadap sentimen positif. Baik sentimen positif maupun sentimen negatif mempunyai pengaruh positif terhadap kecenderungan untuk melakukan pembelian tidak terencana. Hanya, sentimen positif yang mempunyai pengaruh positif terhadap perilaku pembelian tidak terencana, sedangkan sentimen negatif tidak berpengaruh. Terakhir, kecenderungan untuk melakukan pembelian tanpa rencana mempunya pengaruh positif terhadap perilaku pembelian tidak terencana.
Faktor Determinan Nasabah dalam Pemilihan Bank Syariah Mursid, Ali; Suhartono, Entot
JDM (Jurnal Dinamika Manajemen) Vol 5, No 1 (2014): March 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i1.3650

Abstract

The objective of the study was to investigate several factorswhich influenced the customersto select sharia/ Islamic bank, they weretechnology, religious motivation, and service quality. The data were collected by questionare as the instrument.The questionnaires were distributed to 100 respondents as the active customers of sharia bank in Semarang. The data were analysed by validity and reliability test to evaluate the questionare and by linier regretion to evaluate the influential factors of those variables. The result showedthat technology, religious motivation, and service quality significantly influencedthe customers
Akankah Orientasi Pengawasan Supervisor Berefek pada Kinerja Tenaga Penjual? Mursid, Ali
JDM (Jurnal Dinamika Manajemen) Vol 2, No 2 (2011): September 2011
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v2i2.2474

Abstract

Penelitian ini bertujuan untuk menganalisis sebuah model yang berorientasi mengontrol (mengontrol dari hasil, aktivitas, dan kemampuan), berorientasi pada pengaruh kinerja, menganalisis kinerja dan pengaruhnya untuk motivasinya dalam bekerja keras dan untuk menganalisis pengaruh motivasi dalam bekerja keras terhadap sales-people. Model dari penelitian ini dikembangkan dalam enam variabel: mengontrol dari hasil, aktivitas dan capibility, orientasi kinerja, motivasi bekerja keras dan kinerja sales-people. Data yang dikumpulkan, diambil dari 100 responden sales-people dari perusahaan pelayaran di Semarang yang dianalisis oleh alat persamaan struktural pemodelan pada program amos 4.01. Berdasarkan hasil penelitian ini menunjukkan bahwa semua hipotesis diterima. Hasil analisis data menunjukkan bahwa dari orientasi mengontrol (mengontrol dari hasil, aktivitas, dan kemampuan) memiliki pengaruh yang signifikan untuk orientasi kinerja. Hasil juga menunjukkan bahwa orientasi kinerja telah berpengaruh pada kinerja sales-people secara signifikan.The primary objective of this research is to analyze a model of controls orientation (controls of outcome, activity and capability) influence to performance orientation, to analyze performance orientation influences to working hard motivation and to analyze working hard motivation influences to salespeople performance. Moreover the model of this research developed in six variables are: controls of outcome, activity and capibility, performance orientation, working hard motivation and salespeople performance. The data were collected from 100 respondents of salespeople of shipping company in Semarang analyzed by tool of Structural Equation Modeling on AMOS 4.01 program. Based on the result of this research showed that all hypothesis are accepted. The result of the data analysis showed that controls orientation (controls of outcome, activity and capability) have a significant influence to performance orientation. The result also showed that performance orientation has a significant influence to working hard motivation and working hard motivation has a significant influence to salespeople performance.
PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG Kusumastuti, Aprillia Elly; Yuliana, Rahmi; Wahyuni, Asri Nur; Mursid, Ali; Hidayat, Dwi Suryanto
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1583

Abstract

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing
Co-Authors Anugraheni, Vivid Aprillia Elly Kusumastuti Dwi Suryanto Hidayat Emyrasari, Kiki Entot Suhartono Hapsari, Vega Harsaningsih, Harsaningsih Indah Sulistyowati, Indah Maghfiroh, Jani Putri Mochammad Imron Awalludin Muhammad Muklisin Rahmi Yuliana Sukandar, Agus Wahyuni, Asri Nur Yuli Isnaeni