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All Journal IPTEK Journal of Proceedings Series Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ekonomi dan Bisnis International Journal of Islamic Economics and Finance (IJIEF) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) At-Tadbir : jurnal ilmiah manajemen Business and Finance Journal Jurnal Bisnis dan Akuntansi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Ilmu Manajemen JURNAL EKSBIS Value: Jurnal Manajemen dan Akuntansi Jurnal Dakwah dan Komunikasi Indonesian Journal of Islamic Economics and Business Oikonomia: Jurnal Manajemen Jurnal Ekonomi Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Management Scienties
Yudi Sutarso
Department Of Magister Management, STIE Perbanas Surabaya, Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Marketing Treatment in Madura Culture-Based Used Metal Business Based on Umer Chapra Perspective Fuad, Maf Tuhul; Sutarso, Yudi
Jurnal Dakwah dan Komunikasi Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i2.12719

Abstract

Umer Chapra's thinking, as an Islamic economic scholar, adds an ethical and justice dimension to the study of UD. Sumber Logam in the context of Madurese culture. Chapra emphasizes the importance of Islamic economic principles that include distributive justice, social responsibility, and sustainability. The integration of Chapra's thoughts with UD's marketing strategy. Sumber Logam can create a holistic and sustainable approach so as to expand market share and strengthen relations or good relations between consumers and UD. Sumber Logam. The method used in this research is qualitative method. Data collection techniques in this study used observation, interviews and documentation. The results of this study indicate that UD Sumber Logam in the scrap metal business seeks to apply the principles of Islamic economics according to Umer Chapra, namely justice, transparency, and benefits for society, especially in the marketing aspect. Currently, businesses still rely on conventional methods, but are starting to switch to digital marketing through social media and modern advertisements that are honest and educative. The use of technology is also applied to improve efficiency and expand market reach, such as online catalogs and digital ordering services. Transparency is maintained with regular weighing controls and regular price updates for customers' trust and convenience.
Pengaruh Pengetahuan dan Reputasi terhadap Kepercayaan dan Intensi Berkurban di Masjid dengan Moderasi Religiusitas Oktafia, Vita; Sutarso, Yudi
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i1.2263

Abstract

This research analyze the trust and intention of the community to kurban at the mosque. This research uses a quantitative approach with a purposive sampling technique and uses the SEMPLS test. This study was conducted to determine the relationship between knowledge and reputation variables on trust and intensity of kurban in mosques with religiosity as a moderating variable. The data used is primary data in the form of a questionnaire with a population obtained from one hundred and one respondents who are Muslims. The results of this study show public knowledge and mosque reputation do not affect the intensity of people's kurban at the mosque. However, knowledge and reputation affect the increase in public trust in the mosque. And then religiosity as a moderating variable in this study does not affect the intensity of the community to kurban at the mosque.
Essential Drivers of Payment Gateway Continuance Intention: The Moderating Role of Usage Rate Sutarso, Yudi
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 2 (2021): August - November 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i2.2631

Abstract

This study aims to analyze the effect of functional and economic benefit on the perceived value of payment gateway, elaborate the role of perceived value, subjective norm, and behavior control on continuance intention, and identify the moderating role of usage rate on the relationship. The study employed Partial Least Squares to test the proposed model and corresponding hypotheses. Using the purposive sampling technique, the data collection was from 460 survey samples of Fintech payment gateway users in Indonesia. Analysis data used Two-step SEM, inner model, and outer model analysis. The findings showed that functional and economic benefits influence the perceived value of payment gateway. Moreover, perceived value, subjective norm, and behavioral control effects continuance intention. This study shows the importance of the moderating role of usage level on the relationship of subjective norm and perceived behavior control with continuance intention on payment gateway. This study recommends payment getaway providers to manage customer value, promote sustainable intentions, and consider usage rates to encourage subjective norms and behavioral control. Therefore, this study enables a better understanding of the Theory of Plan Behavior (TPB) and Expectation Disconfirmation Theory (EDT) in the payment gateway context.
What Drives Loyalty Among Male Online Banking Customers? Uncovering Dynamics of Protection Ability, Co-Creation, and Social Support Kurniawan, Nathasya Pramesthi Maheswari; Sutarso, Yudi
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3940

Abstract

Tujuan Penelitian ini mengkaji mengenai pengaruh Kemampuan Perlindungan dan PKP (Perilaku Ko-Kreasi Perlindungan) yang di moderasi oleh Dukungan Sosial terhadap Loyalitas Nasabah Laki-Laki Online Banking. Metodologi Penelitian ini menggunakan data yang dikumpulkan dari 127 responden nasabah laki-laki yang terdaftar di empat bank terbesar yang ada di Indonesia yakni bank BCA, BRI, BNI, dan bank Mandiri yang berdomisili di Surabaya, Sidoarjo, Gresik, Lamongan, Bangkalan, Mojokerto, dan DKI Jakarta. Pada penelitian ini menggunakan tekhnik analisis statistik dalam melakukan uji hipotesis penelitian yang melalui WarpPLS 8.0 yaitu PLS-SEM (Partial Least Square). Temuan Hasil dari penelitian ini mengungkapkan bahwa penilaian Kemampuan Perlindungan secara signifikan dapat mempengaruhi PKP. Penilaian Kemampuan Perlindungan secara positif dan signifikan dapat mempengaruhi Loyalitas. Penilaian PKP tidak berpengaruh terhadap Loyalitas. Dan penilaian peran moderasi Dukungan Sosial tidak berpengaruh terhadap Kemampuan Perlindungan dan PKP. Saran Studi ini memberikan wawasan penting bagi manajemen perbankan untuk meningkatkan loyalitas nasabah melalui pengelolaan perlindungan dan penguatan dukungan sosial.
Pemanfaatan aplikasi computer based test untuk mengukur pencapaian siswa dalam pembelajaran sekolah islam Sutarso, Yudi; Laga, Sinarring Azi; Mukhlis, Iqbal Ramadhani; Suprianto, Gaguk; Pratama, Yudha Herlambang Cahya; Natasya, Alya Rizky; Maharani, Ganestiana Diah
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 6 No 1 (2023)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v6i1.17644

Abstract

Penggunaan aplikasi ujian di MAN Kota Surabaya masih banyak menggunakan open source, sehingga tidak sesuai dengan kebutuhan. Aplikasi ujian eksiting masih terbatas fitur yang tersedia. Pengabdian masyarakat ini bertujuan mendukung sekolah mengadopsi penggunaan CBT (Computer Based Test) dalam pelaksanaan ujian.  Permasalahan yang diidentifikasi meliputi kelemahan perangkat lunak eksisting dan keterbatasan literasi guru terhadap penggunaannya. Metode pelaksanaan pengabdian masyarakat ini adalah Service Learning. Aktivitas terdiri dari survey dan pengembangan perangkat lunak CBT, pelatihan, dan pendampingan. Pelaksanaan survey awal mengidentifikasi kelemahan aplikasi eksisting yaitu menyangkut aspek efektivitas, dan fitur yang dibutuhkan tidak tersedia. Pengembangan CBT dilakukan dengan menambahkan kegunaan melalui penambahan fitur dan kemudahan. Pelatihan dan pendampingan dilakukan untuk meningkatkan penguasaan dan efektivitas penggunaan. Evaluasi yang dilakukan menunjukkan peningkatan pemahaman guru akan aplikasi, kemampuan pembuatan evaluasi, kepuasan dan efektivitas penggunaan aplikasi. Selain itu output yang lain juga terpenuhi, yaitu aplikasi CBT (UHW-CBT versi MAN), modul pelatihan, buku petunjuk penggunaan, hak kekayaan intelektual, dan publikasi. Program ini telah memberikan peningkatan adopsi CBT, yang hal ini bsa dilihat dari aspek ketersediaan software CBT, penggunaan, literasi, bentuk evaluasi dan rekap, dan perangkingan nilai. Rencana tindak lanjut dari program ini adalah pendampingan berkelanjutan sesuai kebutuhan mitra.
Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust Sutarso, Yudi; Budi Setyawan, Djoko
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13897

Abstract

This study examines the role of customer knowledge and trust in the technology acceptance model (TAM) on internet banking (IB) in Indonesia. It proposes a hypothesis that customer knowledge and trust moderate the relationship between perceived usefulness and ease of use with attitudes toward IB, which in turn, it can also influence intention to use IB. The sample was taken by purposive sampling technique from the customers of the three largest banks in Indonesia, namely Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI). There were 280 respondents from these banks, and the data were analyzed by using the Structural Equation Model with the Partial Least Square approach. The significant finding in this study is that customer knowledge moderates positively the relationship between perceived ease of use and usefulness with customers’ attitudes. In addition, trust moderates negatively the relationship between perceived usefulness and attitudes toward IB. These findings extend the TAM model by adding the moderating role of customer knowledge and trust to the bank and recommend managers to increase customer adoption of IB.
Do shopping anxiety and data leakage risks matter to e-commerce customers? Evidence from the largest economy in Southeast Asia Sutarso, Yudi; Suminar, Bagus; Maschudah Ilfitriah, Aniek
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18673

Abstract

Shopping anxiety and data leakage risk are issues in e-commerce in Indonesia, where the House of Representatives issued the Personal Data Protection Law in 2022, which regulates personal data protection.    This study explores the effects of shopping anxiety, data leakage risk, e-service quality, and attitude on intention to reuse e-commerce.  An electronic survey was employed to collect data, and the population is customers who’ve made purchasing activities on Shopee.  This study used purposive sampling to select respondents by the criteria such as customers at least six months as customers, aged 17 and over, and having purchased at least once in the last month.  Questionnaires were distributed to 435 users, where respondents’ answers were based on a seven-point Likert scale, and the data analysis was carried out using PLS-SEM. The findings indicated that e-service quality positively influences attitudes and intention to reuse e-commerce but negatively affects shopping anxiety and data leakage risk.  Moreover, shopping anxiety and data leakage risk moderate the relationship between e-service quality and intention to reuse e-commerce, and gender moderates the relationship between shopping anxiety and intention to reuse e-commerce. Furthermore, the results raise awareness among e-commerce managers and policymakers about the negative impact of shopping anxiety and data leakage risk in e-commerce consumers.
PENGARUH CITRA MEREK DAN HARGA TERHADAP NIAT BELI PRODUK PADA SUPERMARKET SYARIAH DENGAN MODERASI RELIGIUSITAS Dwi Nina Agustin, Diana; Sutarso, Yudi
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 1 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i1.814

Abstract

This research was conducted with the aim of knowing the influence of brand image and price on product purchase intentions at 212 Mart with moderate religiosity. The research method used is a quantitative method with a non-probability sampling technique with a purposive sampling method to determine the research sample. This study involved consumers or customers at 212 Mart with a sample size of 130 respondents. Data analysis was carried out with WarpPLS. The results of this research show that 1) brand image has a positive effect on purchase intention; 2) price has a positive effect on purchase intention; 3) the moderating role of religiosity is not confirmed on the influence of brand image on purchase intention; 4) the moderating role of religiosity is not confirmed in terms of the influence of price on purchase intention. For practitioners, this study provides guidance on how to manage brand image and price to increase purchase intentions.
Understanding the attributes of digital wallet customers: Segmentation based on perceived risk during the Covid-19 pandemic Sutarso, Yudi; Sekarsari, Larasati Ayu; Hidayati, Ersa Annisatul; Andariksa, Hane; Putri, Meytita Zafira
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.5676

Abstract

This research emphasizes the importance of digital wallet customer segmentation, mainly based on customer risk perceptions during the Covid-19 pandemic. The fundamental contribution of the study was to explain the concept of perceived risk in a digital wallet, also to confirm risk factors in digital wallets, and identify segments based on perceived risk factors. The respondents are 270 digital wallet users of OVO, Gopay, and Dana obtained in Surabaya, Indonesia, during the Covid-19 pandemic, which was taken using the purposive sampling technique. The multiple analysis data were carried out using factor analysis, cluster analysis, and difference test techniques. An essential finding of this study shows that perceived risk factors consist of security, financial, social, and operational risks. There are three segments based on the perceived risk: low-risk, medium-risk, and high-risk. Each segment has different characteristics and managerial implications.
PERAN KAMPANYE MEDIA SOSIAL, ISU LINGKUNGAN, DAN PERSEPSI EFEKTIVITAS KONSUMEN TERHADAP NIAT BELI PRODUK PENGGANTI KEMASAN SEKALI PAKAI Fania Rahmadina; Sutarso, Yudi
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8329

Abstract

This research aims to analyze the effect of social media marketing through campaigns by involving the role of product knowledge, green awareness, price consciousness, perceived consumer effectiveness, and attitudes on purchase intention of single-use packaging replacement products. The data for this research were obtained from a questionnaire with 137 respondents who use environmentally friendly products in Indonesia as a sample tested using purposive sampling technique. This research uses quantitative research with descriptive analysis techniques using the SPSS 25 program and statistical analysis using WarpPLS 7.0. The main findings of this research show that environmental concern has a significant influence that affects consumer purchase intention towards single-use packaging replacement products. Besides, product knowledge and price consciousness also have a significant role in influencing purchase intention for single-use packaging replacement products. Moreover, another finding of this research is that consumer attitudes and perceptions also have a major influence on purchase intention. The contribution of this research is expected to influence people to consider switching to a sustainable lifestyle by using single-use packaging replacement products.   Keywords: Social Media Campaigns; Green Product; Perceived Consumer Effectiveness.     Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial melalui kampanye dengan melibatkan peran pengetahuan produk, kesadaran lingkungan, kesadaran harga, persepsi efektivitas konsumen, dan sikap terhadap niat beli produk pengganti kemasan sekali pakai. Data untuk penelitian ini diperoleh dari kuesioner dengan 137 responden yang menggunakan produk ramah lingkungan di Indonesia sebagai sampel yang diuji dengan teknik purposive sampling. Penelitian ini menggunakan jenis penelitian kuantitatif dengan teknik analisis deskriptif menggunakan program SPSS 25 dan analisis statistik menggunakan WarpPLS 7.0. Temuan utama dari penelitian ini menunjukkan bahwa kepedulian lingkungan memiliki pengaruh yang signifikan yang mempengaruhi niat beli konsumen terhadap produk pengganti kemasan sekali pakai. Selain itu, product knowledge dan price consciousness juga memiliki peran yang signifikan dalam mempengaruhi niat beli terhadap produk pengganti kemasan sekali pakai. Selain itu, temuan lain dari penelitian ini adalah sikap dan persepsi konsumen juga memiliki pengaruh besar terhadap niat beli. Kontribusi dari penelitian ini diharapkan dapat mempengaruhi masyarakat untuk mempertimbangkan beralih ke gaya hidup berkelanjutan dengan menggunakan produk pengganti kemasan sekali pakai.   Kata kunci: kampanye media sosial; produk ramah lingkungan; persepsi efektivitas konsumen.
Co-Authors Adinda Ridhia A.N Ainun Ainiyah Amorita Azizah Alpha Andariksa, Hane Andik Setiawan Anggriatama, Dendi Vio Aniek Maschudah Ilfitriah Bagus Suminar Bagus Suminar Basuki Rahmat Budi Setyawan, Djoko Dimas Haidar Kusumajaya Djoko Budhi Setiawan Djoko Budi Setyawan Dwi Nina Agustin, Diana Edi Susanto Fania Rahmadina Fania Rahmadina Ferdiansyah Hari Saputra Figo Alimbel Firdaus, Fika Fahmi Fuad, Maf Tuhul Hartoyo, Yulia Nuraeny Hidayati, Ersa Annisatul Himalia, Ika Hiqmah, Faizatul Ilfitiah, Aniek Maschudah Infanta Fazaaqbil Ridanti Iqbal Ramadhani Mukhlis Khalisha Rizky Bani Rachmad Kurniawan, Nathasya Pramesthi Maheswari Kusuma Ningtyas, Adisty Lavenia, Windi Mega Linda Purnama Sari, Linda Purnama Magalhaes, Cancio Andhika Irawan Maharani, Ganestiana Diah Martha, Laila Saleh Maytita Zafira Putri Muhammad Ilham Mandrata Natasya, Alya Rizky Oktafia, Vita Putri, Meytita Zafira Putri, Nazhira Zattira Melati Risky Amalia Hanum Sekarsari, Larasati Ayu Sinarring Azi Laga Sungkana, Bachtiar Eka Kaca Suprianto, Gaguk Taufik Fajar Hidayatullah Yuana, Irkhamnah Aisyah Yudha Herlambang Cahya Pratama