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All Journal IPTEK Journal of Proceedings Series Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ekonomi dan Bisnis International Journal of Islamic Economics and Finance (IJIEF) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) At-Tadbir : jurnal ilmiah manajemen Business and Finance Journal Jurnal Bisnis dan Akuntansi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Ilmu Manajemen JURNAL EKSBIS Value: Jurnal Manajemen dan Akuntansi Jurnal Dakwah dan Komunikasi Indonesian Journal of Islamic Economics and Business Oikonomia: Jurnal Manajemen Jurnal Ekonomi Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Management Scienties
Yudi Sutarso
Department Of Magister Management, STIE Perbanas Surabaya, Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh kualitas, nilai dan kepercayaan terhadap loyalitas merek pada jasa kurir domestik Alimbel, Figo; Sutarso, Yudi
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3893

Abstract

Menutup keterbatasan studi dalam mengkonfirmasi pengaruh antaseden loyalitas khsususnya pada jasa kurir domestik pada Jas Pos Indonesia menjadi kontribusi yang diharapkan dari studi ini. Sehingga, studi ini bertujuan menguji pengaruh persepsi nilai, kualitas, dan kepercayaan terhadap loyalitas merek pada pengguna jasa kurir domestik pada Jas Pos Indonesia. Untuk hal tersbeut studi ini menggunakan desain kuantitatif dengan melibatkan 142 sampel yang dipilih dengan teknik purposive sampling, di mana data dikumpulkan melalui kuisioner dan disebarkan kepada pengguna jasa paket di Kabupaten Siak. Tanggapan responden dianalisis dengan analisis deskriptif dan analisis statistik menggunakan SEM WarpPLS. Hasil analisis menunjukkan bahwa persepsi kualitas dan nilai berpengaruh positif terhadap kepercayaan dan loyalitas merek, namun kepercayaan merek tidak terkonfirmasi berpengaruh positif terhadap loyalitas merek. Implikasi studi ini adalah perlunya perusahaan mengembangkan strategi yang digunakan, terutama dalam meningkatkan kinerja dalam menghadapi kompetensi di industri jasa kurir saat ini dengan cara membangun persepsi kualitas dan persepsi nilai yang baik sehingga dapat meningkatkan loyalitas pelanggan.
Mengungkap Peran Norma Subjektif, Cinta Merek, dan Advokasi Merek terhadap Niat Beli: Studi pada Pembelian Online Saat Even Harbolnas Hartoyo, Yulia Nuraeny; Sutarso, Yudi
Jurnal Ilmu Manajemen Vol 13, No 2 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i2.7125

Abstract

National Online Shopping Day has become a phenomenon that attracts public interest in shopping through online platforms. National Online Shopping Day is an annual event that involves ownership and highlighting through online platforms that are often held in certain countries or regions, so that a number of e-commerce sites and online stores provide massive discounts, targeted promotions, and other special offers to customers. This study aimed to analyze the mediating role of price sensitivity in linking factors such as subjective norms, behavior, brand love, brand advocacy, and purchase intent during National Online Shopping Day. This study used quantitative research with descriptive analysis techniques using WARP-PLS. The sampling technique used is non-probability sampling with purposive sampling techniques. The sample of this study was 149 users of National Online Shopping Day in Surabaya and Sidoarjo. The results of this study showed that subjective norms had no effect on attitudes. In addition, subjective norms influence purchase intent, brand love, and brand advocacy. The role of attitude also influences purchase intent and brand love. Brand love influences purchase intent and brand advocacy, as does the role brand advocacy plays in influencing purchase intent. The role of price sensitivity is also quite large but is not able to moderate the relationship between subjective norms to attitudes
Pengaruh Pengetahuan dan Reputasi terhadap Kepercayaan dan Intensi Berkurban di Masjid dengan Moderasi Religiusitas Oktafia, Vita; Sutarso, Yudi
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i1.2263

Abstract

This research analyze the trust and intention of the community to kurban at the mosque. This research uses a quantitative approach with a purposive sampling technique and uses the SEMPLS test. This study was conducted to determine the relationship between knowledge and reputation variables on trust and intensity of kurban in mosques with religiosity as a moderating variable. The data used is primary data in the form of a questionnaire with a population obtained from one hundred and one respondents who are Muslims. The results of this study show public knowledge and mosque reputation do not affect the intensity of people's kurban at the mosque. However, knowledge and reputation affect the increase in public trust in the mosque. And then religiosity as a moderating variable in this study does not affect the intensity of the community to kurban at the mosque.
PENGARUH KETERLIBATAN PELANGGAN, SIKAP PEMBELIAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN APLIKASI SOCIOLLA TERHADAP NIAT BELI PRODUK SKINCARE MELALUI PEMASARAN VIRAL SEBAGAI VARIABEL INTERVENING Khalisha Rizky Bani Rachmad; Yudi Sutarso
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 10 No. 1 (2023): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v10i1.596

Abstract

The viral marketing phenomenon occurred in cyberspace drives many changes in the marketing. In the past several years, there was a lot of viral news spreading in the society. In the skincare sector, industry attracts many fans through various ways, included viral message dissemination. Sociolla became the one of platform that produced feasibility for users to earn huge benefit from viral messages in the form of reviews written by other users. This study aimed to measure the effect of viral marketing, perceived ease of use of applications, purchase attitudes, and customer involvement in skincare products on the sociolla platform on people purchase intentions. This study used quantitative research with descriptive analysis techniques using WARP-PLS. The sampling technique used was non-probability sampling with a purposive sampling technique. The sample of this study was 111 sociolla users in Surabaya, Sidoarjo, and surrounding areas. The results of this study indicate that viral marketing on perceptions of the ease of use of applications and purchase attitudes do not affect purchase intentions. Besides, the perceived ease of use of the application affects purchase attitudes and purchase attitudes affect purchase intentions. Moreover, customer engagement affects purchase intention and viral marketing.
PERAN KAMPANYE MEDIA SOSIAL, ISU LINGKUNGAN, DAN PERSEPSI EFEKTIVITAS KONSUMEN TERHADAP NIAT BELI PRODUK PENGGANTI KEMASAN SEKALI PAKAI Fania Rahmadina; Yudi Sutarso
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8329

Abstract

This research aims to analyze the effect of social media marketing through campaigns by involving the role of product knowledge, green awareness, price consciousness, perceived consumer effectiveness, and attitudes on purchase intention of single-use packaging replacement products. The data for this research were obtained from a questionnaire with 137 respondents who use environmentally friendly products in Indonesia as a sample tested using purposive sampling technique. This research uses quantitative research with descriptive analysis techniques using the SPSS 25 program and statistical analysis using WarpPLS 7.0. The main findings of this research show that environmental concern has a significant influence that affects consumer purchase intention towards single-use packaging replacement products. Besides, product knowledge and price consciousness also have a significant role in influencing purchase intention for single-use packaging replacement products. Moreover, another finding of this research is that consumer attitudes and perceptions also have a major influence on purchase intention. The contribution of this research is expected to influence people to consider switching to a sustainable lifestyle by using single-use packaging replacement products.   Keywords: Social Media Campaigns; Green Product; Perceived Consumer Effectiveness.     Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial melalui kampanye dengan melibatkan peran pengetahuan produk, kesadaran lingkungan, kesadaran harga, persepsi efektivitas konsumen, dan sikap terhadap niat beli produk pengganti kemasan sekali pakai. Data untuk penelitian ini diperoleh dari kuesioner dengan 137 responden yang menggunakan produk ramah lingkungan di Indonesia sebagai sampel yang diuji dengan teknik purposive sampling. Penelitian ini menggunakan jenis penelitian kuantitatif dengan teknik analisis deskriptif menggunakan program SPSS 25 dan analisis statistik menggunakan WarpPLS 7.0. Temuan utama dari penelitian ini menunjukkan bahwa kepedulian lingkungan memiliki pengaruh yang signifikan yang mempengaruhi niat beli konsumen terhadap produk pengganti kemasan sekali pakai. Selain itu, product knowledge dan price consciousness juga memiliki peran yang signifikan dalam mempengaruhi niat beli terhadap produk pengganti kemasan sekali pakai. Selain itu, temuan lain dari penelitian ini adalah sikap dan persepsi konsumen juga memiliki pengaruh besar terhadap niat beli. Kontribusi dari penelitian ini diharapkan dapat mempengaruhi masyarakat untuk mempertimbangkan beralih ke gaya hidup berkelanjutan dengan menggunakan produk pengganti kemasan sekali pakai.   Kata kunci: kampanye media sosial; produk ramah lingkungan; persepsi efektivitas konsumen.
The Influence of Threats and Protective Co-creation Behavior on Active Online Banking Customer Loyalty with Social Support Moderation Himalia, Ika; Sutarso, Yudi
At-Tadbir : jurnal ilmiah manajemen Vol 9, No 1 (2025): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v9i1.17469

Abstract

This study investigates the influence of threat assessment and protection co-creation behavior on the loyalty of active online banking customers, with social support acting as a moderating variable. The research utilized a survey method, collecting data from 96 active customers of Indonesia's four largest banks—BCA, BRI, BNI, and Mandiri—located in Surabaya, Sidoarjo, Gresik, Lamongan, Bangkalan, Mojokerto, and DKI Jakarta. Hypothesis testing was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings reveal that threat assessment positively influences protection co-creation behavior, and protection co-creation behavior positively influences loyalty. Contrary to expectations, perceived threats also have a direct positive effect on loyalty. Additionally, social support significantly moderates the relationship between threats and protection co-creation behavior. This study offers valuable insights for banking management to enhance customer loyalty by improving risk management, fostering protection co-creation behavior, and strengthening social support mechanisms.
MEDIATING ROLE OF BRAND, COMMITMENT AND RISK ON THE RELATIONSHIP OF MOBILE BANKING SERVICE QUALITY AND MARKETING PERFORMANCE IN INDONESIA Sutarso, Yudi; Sungkana, Bachtiar Eka Kaca; Anggriatama, Dendi Vio; Lavenia, Windi Mega
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.05

Abstract

The purpose of this study is to investigate the mediating role of brand, commitment, and perceived risk on the relationship of mobile banking (MB) service quality and marketing performance (satisfaction and loyalty). A survey was conducted using a sample of 617 MB customers in Indonesia, i.e., Mobile BCA (BCA), BNI mobile (BNI), and Go mobile (CIMB Niaga). Structural equation modeling analysis was carried out with Warp PLS. The results show that MB service quality positively affects brand, commitment, satisfaction, and loyalty, while perceived risk has no effect. Another finding showed a relationship between brand image, commitment, and perceived risk on customer satisfaction and loyalty, although brand prestige does not affect loyalty. Thus, the partial mediating roles of brand image, commitment, and perceived risk are confirmed in the study. The findings will help academic researchers and bank practitioners understand MB customer attitude and behavior and help them in formulating strategies to manage the use of MB in Indonesia.
UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM Sutarso, Yudi; Sekarsari, Larasati Ayu; Ilfitiah, Aniek Maschudah; Martha, Laila Saleh
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.19

Abstract

loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels, which are rare in banking, especially related to loyalty program services. Therefore, this study is expected to close the gap without a segmentation study in a banking context. This study aims to identify the female customer segment by assessing the bank's loyalty program and relating it to its perceived convenience, security, and reliability. The study employed the two most prominent banks in Indonesia, with 208 female customers as respondents. The purposive sampling method was used as a method of selecting samples. Data were reduced using factor analysis and categorized using cluster analysis. The main result identifies four factors underlying the benefits of loyalty programs: quality of communication, policy, rewards, and website quality. Three segments of loyalty program female consumers were identified: apathetic (25%), active (31%), and passive segments (44%). In further analysis, three segments of females were analyzed regarding the bank saving account's convenience, reliability, and security. Results confirm that all three segments were unique and distinguished one from another. This study's implication guides managing the types of female customers at the bank, especially loyalty programs.
FEMALE CUSTOMERS FOMO:THE ROLE OF THREATS AND CAPABILITIES TOWARDS CO-CREATION OF PROTECTION IN ONLINE BANKING SERVICES Kusuma Ningtyas, Adisty; Sutarso, Yudi
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of threat assessment and coping ability on the co-creation behavior of female customers in using digital banking services, with FOMO as a moderating variable. This study uses a survey research design, where data is collected through questionnaires distributed to female customers who use online banking from big cities in Indonesia. They are at least 17 years old, have used digital banking services for more than a year, and make transactions regularly. The results of the study indicate that threat assessment and coping ability have a positive effect on co-creation behavior. The ability to cope with risks also strengthens the involvement of female customers in joint protection. Meanwhile, FOMO is confirmed to moderate the relationship between threat assessment and co-creation behavior, but does not moderate the relationship between coping ability and the behavior. These findings emphasize the importance of the role of threat perception, digital literacy, and banking technology innovation in creating a safer and more trusted digital banking ecosystem
Analisis Pengaruh Motivasi dan Budaya Organisasi terhadap Kinerja Karyawan: Evaluasi Peran Kepuasan Kerja sebagai Variabel Intervening Susanto, Edi; Sutarso, Yudi; Sari, Linda Purnama
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.221

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh motivasi kerja dan budaya organisasi terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening pada karyawan di PT Bank Pembangunan Daerah Jawa Timur Tbk Cabang Kediri. Penelitian ini menggunakan pendekatan kuantitatif. Adapun metode pengambilan sampel pada penelitian ini menggunakan jenis non-probability sampling dengan teknik purposive sampling. Populasi di dalam penelitian ini adalah karyawan PT. Bank Pembangunan Daerah Jawa Timur Tbk Cabang Kediri dengan level supervisor/penyelia ke bawah dengan jumlah 236 orang. Adapun jumlah sampel yang digunakan pada penelitian ini berdasarkan perhitungan rumus Slovin tingkat signifikansi 0,05 sebesar 148 responden yang merupakan karyawan PT. Bank Pembangunan Daerah Jawa Timur Tbk Cabang Kediri dengan level supervisor/penyelia hingga level staff. Adapun hasil penelitian menunjukkan bahwa motivasi kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, Budaya organisasi memiliki pengaruh positif dan signifikan terhadap kepuasan kerja. Motivasi kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, budaya organisasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, kepuasan kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, dan kepuasan kerja tidak mampu berperan sebagai mediator antara motivasi kerja terhadap kinerja karyawan maupun antara budaya organisasi terhadap kinerja karyawan.
Co-Authors Adinda Ridhia A.N Ainun Ainiyah Amorita Azizah Alpha Andariksa, Hane Andik Setiawan Anggriatama, Dendi Vio Aniek Maschudah Ilfitriah Bagus Suminar Bagus Suminar Basuki Rahmat Budi Setyawan, Djoko Dimas Haidar Kusumajaya Djoko Budhi Setiawan Djoko Budi Setyawan Dwi Nina Agustin, Diana Edi Susanto Fania Rahmadina Fania Rahmadina Ferdiansyah Hari Saputra Figo Alimbel Firdaus, Fika Fahmi Fuad, Maf Tuhul Hartoyo, Yulia Nuraeny Hidayati, Ersa Annisatul Himalia, Ika Hiqmah, Faizatul Ilfitiah, Aniek Maschudah Infanta Fazaaqbil Ridanti Iqbal Ramadhani Mukhlis Khalisha Rizky Bani Rachmad Kurniawan, Nathasya Pramesthi Maheswari Kusuma Ningtyas, Adisty Lavenia, Windi Mega Linda Purnama Sari, Linda Purnama Magalhaes, Cancio Andhika Irawan Maharani, Ganestiana Diah Martha, Laila Saleh Maytita Zafira Putri Muhammad Ilham Mandrata Natasya, Alya Rizky Oktafia, Vita Putri, Meytita Zafira Putri, Nazhira Zattira Melati Risky Amalia Hanum Sekarsari, Larasati Ayu Sinarring Azi Laga Sungkana, Bachtiar Eka Kaca Suprianto, Gaguk Taufik Fajar Hidayatullah Yuana, Irkhamnah Aisyah Yudha Herlambang Cahya Pratama