Articles
<![CDATA[Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust ]]>
<![CDATA[Yudi Sutarso]]>;
<![CDATA[Djoko Budi Setyawan]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i2.13897
<![CDATA[This study examines the role of customer knowledge and trust in the technology acceptance model (TAM) on internet banking (IB) in Indonesia. It proposes a hypothesis that customer knowledge and trust moderate the relationship between perceived usefulness and ease of use with attitudes toward IB, which in turn, it can also influence intention to use IB. The sample was taken by purposive sampling technique from the customers of the three largest banks in Indonesia, namely Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI). There were 280 respondents from these banks, and the data were analyzed by using the Structural Equation Model with the Partial Least Square approach. The significant finding in this study is that customer knowledge moderates positively the relationship between perceived ease of use and usefulness with customers’ attitudes. In addition, trust moderates negatively the relationship between perceived usefulness and attitudes toward IB. These findings extend the TAM model by adding the moderating role of customer knowledge and trust to the bank and recommend managers to increase customer adoption of IB.]]>
<![CDATA[Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product ]]>
<![CDATA[Taufik Fajar Hidayatullah]]>;
<![CDATA[Yudi Sutarso]]>
<![CDATA[ At-Tadbir : jurnal ilmiah manajemen Vol 7, No 1 (2023): At-Tadbir: jurnal ilmiah manajemen ]]>
Publisher : <![CDATA[Islamic University of Kalimantan MAB Banjarmasin ]]>
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DOI: 10.31602/atd.v7i1.9217
<![CDATA[This study aims to analyze the role of social media on the marketing of green products by taking the role of online product reviews, subjective norms, environmental concerns, and green purchase intention on green purchase behavior. This study also involves the role of green trust as a moderating variable of the relationship between environmental concern and green purchase intention The data in this study were obtained through a questionnaire of 122 respondents who were used as samples and analyzed through purposive sampling technique. Using two-stage PLS SEM to analyze data, internal model analysis, and external model analysis. The findings in this study indicate that subjective norms have a major role in influencing the purchase intention of environmentally friendly products. Furthermore, online product reviews and social media marketing have a significant role in influencing the green purchase intention The role of green trust is also significant but is not able to moderate the relationship between environmental concern and green purchase intention.]]>
<![CDATA[The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender ]]>
<![CDATA[Yudi Sutarso]]>;
<![CDATA[Djoko Budhi Setiawan]]>;
<![CDATA[Bagus Suminar]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol 14, No 1: March 2023 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/mb.v14i1.15940
<![CDATA[Research aims: The paper aims to examine independent value creation (IVC) and its implication on value, trust, and marketing performance (satisfaction and loyalty) in the banking sector in Indonesia. The research model was developed from the existing literature to show the relationship between IVC and marketing performance.Design/Methodology/Approach: A survey design was used in this investigation, and the questionnaire collected study data. The data were analyzed from 385 respondents selected by purposive sampling and taken from bank customers. PLS-SEM analysis was used for hypothesis testing, and multi-group analysis was performed for moderating testing.Research findings: The findings demonstrated a strong positive link between IVC and marketing performance – satisfaction and loyalty. It was also found that learning value and trust partially mediated the relationship. Moreover, gender moderated the relationship between IVC and customer satisfaction and trust.Theoretical contribution/Originality: This study provides an academic contribution to explaining IVC and its role in value, trust, and marketing performance. The impact of IVC is further demonstrated by the role of gender moderation, which contributes to the Service-Dominant Logic (S-D Logic) literature by providing additional context.Practitioner/Policy implication: The study suggests that managers should pay attention to what customers do independently in value creation. They should also alter their perspective of the source of competitive advantage by shifting to customer activities in finding bank services. Furthermore, the impact of IVC on satisfaction and trust needs to consider the role of gender.Research limitation/Implication: The sampling technique limited the generalization of findings, and IVC measurement needs to be explored in future research.]]>
<![CDATA[Pengaruh Brand Image dan Kemudahan Akses terhadap Minat Berqurban di Masjid dengan Moderasi Religiusitas ]]>
<![CDATA[Amorita Azizah Alpha]]>;
<![CDATA[Yudi Sutarso]]>
<![CDATA[ Indonesian Journal of Islamic Economics and Business Vol. 8 No. 2 (2023): Indonesian Journal of Islamic Economics and Business ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi ]]>
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DOI: 10.30631/ijoieb.v8i2.2023
<![CDATA[The condition of the majority Muslim population in Indonesia has a very significant potential for qurban (sacrifice). The development of community interest in qurban increases every year. This is because the organization of qurban slaughtering has become a routine for Muslim communities. Additionally, qurban also serves as a driving force for the economy and culture. The recommended location for qurban is the same as the place for Eid prayers, where mosques are one of the main choices for qurban. Factors influencing the community's interest in performing sacrifices in mosques are one of the aspects that need attention. Therefore, research is conducted to analyze these factors. However, it is not impossible for qurban to be performed elsewhere. This research involves 158 respondents from the Muslim community in Sidoarjo. Data is collected using Purposive Sampling and processed using SmartPLS. The data processing results indicate that brand image does not directly influence, but indirectly, with trust as a mediator, it has an effect on the interest in performing qurban in mosques. Direct and indirect ease of access, using trust as a mediator, has an effect on interest. Meanwhile, religiosity cannot moderate the relationship between brand image and ease of access to the interest in performing qurban in mosques.]]>
<![CDATA[Factors influencing satisfaction and intention to use Chatbot on purchase intention on E-Commerce Shopee. ]]>
<![CDATA[Ferdiansyah Hari Saputra]]>;
<![CDATA[Yudi Sutarso]]>
<![CDATA[ At-Tadbir : jurnal ilmiah manajemen Vol 8, No 1 (2024): At-Tadbir: jurnal ilmiah manajemen ]]>
Publisher : <![CDATA[Islamic University of Kalimantan MAB Banjarmasin ]]>
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DOI: 10.31602/atd.v8i1.12652
<![CDATA[This research analyses chatbot features on consumer satisfaction regarding intention to use and purchase intention in an e-commerce Shopee. This research also involves consumer satisfaction variables that significantly impact consumer usage and purchase intentions. The data in this research was obtained through a questionnaire from 108 respondents who were sampled and explained using a purposive sampling technique. Using WarpPLS and SPSS to analyze data. The findings in this research show that consumer satisfaction greatly influences purchase intentions and the use of chatbot features in Shopee e-commerce. Further interactivity, communication style, and responsiveness. and perceived ease of use also plays a vital role in influencing consumer satisfaction. The aim of this research is to show that several factors influence consumer satisfaction in using the Shopee chatbot feature, which will significantly impact consumers in deciding their purchase intentions and intentions to use a product when making online purchases via Shopee e-commerce.]]>
<![CDATA[THE INFLUENCE OF BRAND SIGNATURE, AWARENESS, ATTITUDE, AND REPUTATION ON PRIMEBIZ HOTEL SURABAYA’S BRAND PERFORMANCE ]]>
<![CDATA[Setiawan, Andik]]>;
<![CDATA[Sutarso, Yudi]]>
<![CDATA[ Jurnal Bisnis dan Keuangan Vol 8 No 2 (2023): Business and Finance Journal ]]>
Publisher : <![CDATA[Universitas Nahdlatul Ulama Surabaya ]]>
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DOI: 10.33086/bfj.v8i2.5222
<![CDATA[Brand Performance has an important role for organizations to implement and improve good services and processes. This implies that management in the organization, must continuously improve the skills and ability to maintain and enhance the growth of the organization as well as to face the challenges of today's business. This study aims to examine the relationship between brand characteristics, brand attitude, brand reputation, brand awareness, and brand performance. This study used a quantitative approach with a data collection method using questionnaires on 111 primebiz hotel surabaya consumers and processed using partial least square (SmartPLS 3.0) analysis tools. The results showed that brand characteristics affect brand attitudes, brand attitudes affect brand reputation, brand characteristics affect brand awareness, brand awareness affects brand reputation, brand awareness affects brand attitudes and brand reputation affects brand performance.]]>
<![CDATA[THE EFFECT OF ONLINE TRAINING, MOTIVATION & LEADERSHIP ON JOB SATISFACTION IN IMPROVING EMPLOYEE PERFORMANCE ]]>
<![CDATA[Magalhaes, Cancio Andhika Irawan]]>;
<![CDATA[Sutarso, Yudi]]>
<![CDATA[ JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi ]]>
Publisher : <![CDATA[Universitas Islam Lamongan ]]>
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<![CDATA[This study aims to obtain empirical evidence of employee job satisfaction as a moderator of the effect of online motivation, motivation and leadership on employee performance with employee job satisfaction as a moderator. The dependent variable in this study is employee performance, the independent variables in this study are online training, motivation and leadership, while the moderating variable in this study is employee job satisfaction. The research was conducted on employees of PT. Bank Rakyat Indonesia Sidoarjo Branch Office in 2023. This type of research is quantitative. The data in this study used primary data by distributing questionnaires. The sampling method uses purposive sampling. The data analysis technique used is Moderated Regression Analysis (MRA). The results of this study indicate that there is a significant positive effect on employee job satisfaction which moderates online training, motivation and leadership on employee performance. The results of this study are expected to help the management of PT. Bank Rakyat Indonesia Sidoarjo Branch Office in knowing the effect of increasing the performance and job satisfaction of BRI Sidoarjo branch employees.]]>
<![CDATA[Pengaruh Kepercayaan Merek, Citra Merek, dan Kepuasan Merek terhadap Intensi Pembelian Ulang Dimediasi oleh Loyalitas Merek Miniso di Surabaya ]]>
<![CDATA[Dimas Haidar Kusumajaya]]>;
<![CDATA[Sutarso, Yudi]]>
<![CDATA[ JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi ]]>
Publisher : <![CDATA[Universitas Islam Lamongan ]]>
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<![CDATA[Indonesia membuka peluang bagi investor asing agar masuk ke pasar ritel domestik untuk menguasai pasar swalayan maupun e-commerce. Berawal dari hal tersebut, tingkat persaingan bidang usaha di Indonesia mengalami peningkatan, khususnya pasar global di bidang ritel modern. Miniso merupakan ritel modern yang paling ekspansif dan menjadi incaran masyarakat Indonesia. Penelitian ini bertujuan untuk menguji pengaruh kepercayaan merek, citra merek, dan kepuasan merek terhadap intensi pembelian ulang dimediasi oleh loyalitas merek Miniso di Surabaya. Responden yang terlibat dalam penelitian ini berjumlah 290 orang yang dipilih secara purposive sampling dengan kriteria berlangganan merek Miniso minimal 6 bulan, berusia minimal 17 Tahun, dan berdomisili di Kota Surabaya. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan secara offline berupa lembar kuesioner berisi item pernyataan dan online berupa link Google Form melalui WhatsApp, email, atau Instagram. Analisa data menggunakan Structural Equation Modelling (SEM) dan diuji menggunakan program WarpPLS 7.0. Hasil penelitian menunjukkan bahwa: (1) loyalitas merek memiliki peran mediasi penuh (full mediation) hubungan antara kepercayaan merek terhadap intensi pembelian merek secara penuh; (2) loyalitas merek memiliki peran mediasi parsial hubungan antara citra merek terhadap intensi pembelian ulang; (3) loyalitas merek memiliki peran mediasi parsial hubungan antara kepuasan merek terhadap intensi pembelian ulang. Kata Kunci : Kepercayaan Merek, Citra Merek, Kepuasan Merek, Loyalitas Merek, Intensi Pembelian Ulang.]]>
<![CDATA[Peran Antropomorfisme dan Keterlibatan Teknologi Terhadap Niat Menggunakan Chatbot dan Niat Berbelanja ]]>
<![CDATA[Putri, Nazhira Zattira Melati]]>;
<![CDATA[Sutarso, Yudi]]>
<![CDATA[ Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 1 (2024): Januari - April 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jv.v19i1.5389
<![CDATA[Minimnya kajian tentang chatbot terutama dilihat dari peran antropomorfisme dan keterlibatan teknologi pelanggan dalam literatur menjadi latar belakang studi ini. Di samping, secara empirik pengelola chatbot memerlukan bagaimana memanfaatkan aspek antropomorfisme dan keterlibatan teknologi pengguna bagi peningkatan kinerja chatbot dalam meningkatkan niat menggunakan chatbot dan niat berbelanja pada e-commerce. Tujuan penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhi niat menggunakan chatbot dan niat berbelanja utamnya dari faktor kegunaan, kenyamanan, sikap, dan kepuasan serta antropomorfisme dan keterlibatan teknologi. Studi ini menggunakan desain kuantitatif melalui survey, dengan melibatkan layanan e-commerce Tokopedia di Indonesia. Terdapat 150 pelanggan yang dipilih melalui teknik purposive sampling sebagai responden. Analisis data dilakukan dengan Structural Equation Model dengan pendekatan Partial Least Square. Temuan studi ini menunjukkan bahwa antropomorfisme dan keterlibatan teknologi berpengaruh positif terhadap kepuasan dan selanjutnya kepuasan berpengaruh positif terhadap niat menggunakan chatbot dan niat berbelanja e-commerce. Studi ini berkontribusi dalam mengkonfirmasi temuan sebelumnya dalam literatur, dan secara empirik memberikan panduan bagaimana meningkatkan peran antropomorfisme dan keterlibatan teknologi dalam meningkatkan kinerja chatbot.]]>
<![CDATA[The effect of perceived quality and value on express delivery services trust during pandemic Covid 19 ]]>
<![CDATA[Firdaus, Fika Fahmi]]>;
<![CDATA[Sutarso, Yudi]]>
<![CDATA[ Journal of Business & Banking Vol 12 No 2 (2022): November 2022 - April 2023 ]]>
Publisher : <![CDATA[Universitas Hayam Wuruk Perbanas ]]>
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DOI: 10.14414/jbb.v12i2.3102
<![CDATA[During the Covid-19 pandemic, public mobility restriction policies were implemented to prevent the new coronavirus spread. In this period, express delivery services have played an essential role in transporting packets between areas supporting everyday life. This study examines the role of perceived quality and value on brand trust in express delivery services, namely J&T Express Indonesia, the top brand courier service in Indonesia. The researchers employed a purposive sampling and involve 162 respondents of the customer. The study collected data through questionnaires and analyzed using the Partial Least Square-Structural Equation Model. The critical finding showed that perceived quality (excitement, enjoyment, bonding with, and reliability) positively affected the perceived value and brand trust. The other result shows that perceived value (good value, acceptable, good deal, competitive, like, feel-good) affected brand trust. The study’s implication suggests the strategy for express delivery services to enhance perceived quality and value for further increasing customer trust.]]>
