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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi Economic Journal of Emerging Markets Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI Jurnal Manajemen Bisnis E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis IJIBE (International Journal of Islamic Business Ethics) WARTA Jurnal Ekonomi dan Bisnis Islam Indonesian Journal of Educational Counseling DIJB (Diponegoro International Journal of Business) Bilancia : Jurnal Ilmiah Akuntansi Indonesian Journal of Community Services Indicators : Journal of Economic and Business SUHUF: Jurnal Pengkajian Al-Qur'an dan Budaya Journal of Advanced Multidisciplinary Research IJouGS: Indonesian Journal of Gender Studies Munaddhomah: Jurnal Manajemen Pendidikan Islam ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar AUDIENSI: Jurnal Pendidikan dan Perkembangan Anak Jurnal Ilmiah Sultan Agung Global Insights in Management and Economic Research
Mutamimah Mutamimah
Universitas Islam Sultan Agung
Religion Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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Pengaruh Celebrity Endorsement dan E-Service Quality terhadap Customer Loyalty dengan Brand Image sebagai Variabel Intervening pada Konsumen Aerostreet di TikTok A’la, Bil Ufuqil; Mutamimah, Mutamimah
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8217

Abstract

The rapid growth of digital commerce via social media platforms has driven shifts in marketing strategies, including the use of celebrity endorsement and the enhancement of electronic service quality, which directly affect brand image formation and customer loyalty. This study aims to analyze the influence of celebrity endorsement and e-service quality on customer loyalty, with brand image as an intervening variable among Aerostreet consumers on TikTok. A quantitative method with an explanatory research design was employed involving 100 respondents who had purchased Aerostreet products at least twice via TikTok Shop. Data were collected through an online questionnaire and analyzed using SmartPLS to test both direct and indirect relationships among the constructs. The results show that celebrity endorsement and e-service quality have a significant positive effect on brand image, and that brand image significantly affects customer loyalty. In addition, celebrity endorsement and e-service quality indirectly influence customer loyalty through brand image as a mediating variable. These findings underscore the importance of endorser credibility, electronic service quality, and brand image management in digital marketing strategies aimed at strengthening customer loyalty. The practical implications direct companies to optimize celebrity-based promotion and improve the quality of digital services in order to build long-term relationships with consumers in social media–based digital commerce ecosystems.
Behavioral Management of Blockchain Technology for Indonesia MSMEs Managers Mutamimah, Mutamimah; Aisyah, Nur; Diana, Diana; Wahana, Akbar Nuur Purnama Darma
Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2026): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.27.1.23-39

Abstract

This research aims to test behavioral management for Indonesia MSMEs Manager on blockchain technology (BT), with digital financial literacy (DFL) as a moderating. Determinants of behavioral management as behavioural intention: perceived usefulness, perceived easy to use, social influence and responsiveness. The population in this research is all MSMEs in Indonesia dan sampling technique uses purposive sampling. Statistical analysis uses Moderated Regression Analysis. The research found that behavioural management  (1) perceived usefulness had a positive effect while perceived ease of use had a negative effect on the behavior intention of MSMEs in adopting (BT); (2) Social influence and responsiveness have no effect on MSMEs' behavioral intention in adopting BT; (3) DFL is able to strengthen the influence of perceived ease of use and social influence, but weakens the influence of perceived usefulness on the behavior intention of MSMEs in adopting BT; and (4) the behavior intention of MSMEs in adopting BT has a positive effect on actual use.
PENGARUH PENJUALAN, BIAYA PRODUKSI DAN BIAYA OPERASIONAL TERHADAP LABA BERSIH PADA PERUSAHAAN SUBSEKTOR ROKOK YANG TERDAFTAR DI BEI Mutamimah, Mutamimah; Dailibas, Dailibas
Bilancia : Jurnal Ilmiah Akuntansi Vol. 10 No. 1 (2026): Bilancia : Jurnal Ilmiah Akuntansi
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/bilancia.v10i1.5732

Abstract

In an increasingly competitive and volatile economic environment, businesses must make the most of their resources in order to maximize profits relative to the amount of small-scale investments they make. The purpose of the study is to identify the relationship between the lab's simian and its customers, analyze the impact of production costs on the lab's simian, and determine whether operational bebans have a relationship with the lab's simian. The study's target is companies in the apparel industry operating in the BEI period of 2013–2022. The quantitative method is applied in gathering this research data by using the berganda line analysis method. After adjusting for every variable, the results of uji F indicate that four independent variables have a mutually beneficial effect on laba bersih. However, the T test results indicate that the only factor that affects laba bersih is trade-off, as production costs are also not very high. Dalam lingkungan ekonomi yang semakin kompetitif dan tidak menentu, perusahaan diharuskan untuk memanfaatkan daya yang dimiliki perusahaan untuk meraih keuntungan maksimal dengan jumlah pengeluaran sekecil mungkin. Tujuan dari penelitian untuk mengidentifikasi hubungan antara laba bersih dari tahun 2013-2022 dengan penjualan, menganalisis pengaruh biaya produksi dengan laba bersih, dan menganalisis apakah beban operasional memiliki hubungan dengan laba bersih. Target studi penelitian ini yaitu perusahaan industri rokok yang tercatat di BEI periode tahun 2013-2022. Metode kuantitatif diterapkan dalam mengumpulkan data penelitian ini dengan menggunakan metode analisis linier berganda. Setelah menguji semua variabel didapatkan hasil uji F menunjukkan ketiga variabel independen secara bersamaan memiliki pengaruh terhadap laba bersih. Sedangkan hasil uji T memperlihatkan hanya penjualan yang memiliki pengaruh terhadap laba bersih, sementara beban produksi tidak begitu juga biaya operasional. 
Co-Authors Abarahan, Amnisuhailah Abdilah, Aida Ahmad Solahuddin, Ahmad Solahuddin A’la, Bil Ufuqil Dailibas, Dailibas Dedi Rusdi Diana Diana Dina Lusianti Endang Pudjiati Faisal Rojihisawal, Faisal Rojihisawal Fajar, Maulana Fina Lailatul Masruroh, Fina Lailatul Masruroh Firdaus, Kartika Fuadi, Firza Hafiz, Abdul Hendar Hendar Ibnu Khajar Ika Rusmawati Indri Kartika, Indri Ismir, Adi Komariatun, Komariatun Lisa Kartikasari Maya Indriastuti Miski, Miski Munadharoh . Mutamimah Mutamimah Nur Aisyah Nurhayatie, Tatiek Nurilhilmah, Nurilhilmah Phradiansah ., Phradiansah Putriani, Nadila Sartika Riansyah, Andi Rofiqoh, Lela Sabihah, Khansa Saputri, Pungky Lela Setapa, Mariam Setyawan, Dwi Aris Siti Nur Zaidah Chasanah Sitty Yuwalliatin, Sitty Slyamtinah, Slyamtinah Timbul Arifin Wahana, Akbar Nuur Purnama Darma Widiyanto Widiyanto Widodo Widodo Yulistina, Ina Yusoff, Rushami Zaenudin Zaenudin