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All Journal E-Journal of Tourism JURNAL DESTINASI PARIWISATA Jurnal Master Pariwisata (JUMPA) Jurnal Belantara Jurnal Pendidikan dan Konseling Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Education, Vocational and Social Science
Indra Bhaskara, Gde
Program Studi Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Promosi Pariwisata Bali Utara Berbasis Sastra Melalui Novel “Aku Cinta Lovina” dan “Rumah Di Seribu Ombak” Ni Nyoman Arini; I Nyoman Darma Putra; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p16

Abstract

Tourism promotion can be actualized through brochures, advertising, films, literary works, and works of art by doing direct marketing or word of mouth recommendations to promote local tourist attractions. Literary works can also describe tourist attractions through myths, folklore, travel books, novels, and films. This study analyzed the promotion of North Bali tourism through novels. The novels used as research objects are the novel Aku Cinta Lovina by Sunaryono Basuki and Rumah di Seribu Ombak by Erwin Arnada. The novel Aku Cinta Lovina is considered as tourism promotion because it has a background story in Lovina, describing the tourist attraction of North Bali, the interaction between local people and foreign tourists, cultural diversity, the hospitality of the local people, and the story of cross-country travel between European tourist and Balinese girl. Meanwhile, the novel entitled Rumah di Seribu Ombak has been adapted into a film with the same title. The best-selling novel took the location of filming, most of which took place in North Bali. This study aimed to examine tourism in North Bali through the novel Aku Cinta Lovina and Rumah di Seribu Ombak as a literature-based medium for promoting tourism in North Bali. This study also contained the opinions of stakeholders related to tourism promotion through novels. The main theory used in this research is literary tourism theory, supported by promotion theory, host and guest theory. The relevant research approach used in this study was qualitative. The data analysis technique in this study used Content Analysis. Data were collected through observation, interviews, and documentation. This study concludes that the story's content in the novel Aku Cinta Lovina and Rumah di Seribu Ombak depicts natural and cultural tourist attractions, promoting North Bali tourism through natural beauty history, tradition, and culture of the local community. Keywords: literary tourism, North Bali tourism, tourism promotion.
Penerapan CHSE Dalam Peningkatan Citra Daya Tarik Wisata Selama Pandemi Covid-19 Di Daya Tarik Wisata Taman Tirta Gangga Desa Adat Ababi Ni Putu Sinta Sandyarini; Gde Indra Bhaskara
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v5i2.50213

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi CHSE sesuai standar SOP CHSE dan upaya peningkatan citra daya tarik wisata di Taman Tirta Gangga. Jenis data yang digunakan yaitu kualitatif yang bersumber dari data primer dan sekunder. Teknik pengumpulan data dengan wawancara, observasi dan dokumentasi. Teknik pengumpulan informan menggunakan purposive sampling dan analisis data kualitatif. Hasil penelitian ini menunjukka bahwa penerapan CHSE di Taman Tirta Gangga sesuai pedoman CHSE bagi daya tarik wisata. Upaya peningkatan produk wisata dan pelayanan melakukan kampanye iklan, promosi berkelanjutan, media sosial, kualitas produk dan pelayanan, bekerjasama dengan influencer, mengadakan festival, menaikkan mutu dan berkembang.
Bauran Pemasaran Wana Wisata Coban Putri, Dusun Krajan, Desa Tlekung, Kota Batu, Jawa Timur Inggar Bagus Prayogi; Gde Indra Bhaskara
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.8576

Abstract

Wana Wisata Coban Putri merupakan salah satu air terjun yang ada di Kota Batu. Namun, berbeda dengan Wana Wisata lainnya, Pengelolaan Wisata Coban Putri dikelola oleh swasta dan belum berkembang dengan baik. Penelitian ini dilakukan untuk mengidentifikasi bauran pemasaran Wana Wisata Coban Putri di Kota Batu, Jawa Timur. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dan untuk penentuan informan menggunakan teknik purposive sampling. Sumber data yang digunakan adalah sumber data primer dan sekunder. Data primer dalam penelitian ini adalah data yang berasal dari pengamatan langsung dari lapangan penelitian melalui observasi dan wawancara. Sedangkan data sekunder dalam penelitian ini adalah data yang diperoleh dari dokumentasi atau studi pustaka untuk melengkapi data primer yang diperoleh di lapangan.Hasil penelitian menunjukkan bahwa bauran pemasaran Wana Wisata Coban Putri dapat diterima, namun untuk bagian variabel proses dirasa kurang memadai karena wisatawan yang menggunakan bus harus dapat menjangkau akses Shuttle Car dari tempat parkir yang letaknya cukup jauh ke kawasan Wana Wisata Coban Putri.
Religious Values of Chefs in Bali and Food Waste Awareness: A Preliminary Study Gde Indra Bhaskara
E-Journal of Tourism Volume 10 Number 1 (March 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i1.100744

Abstract

This study examines the perspectives of chefs in Bali on the influence of religion on their attitudes towards food waste management. This research is the initial research of a project called Environmental habitus of chefs and food waste minimization in restaurant kitchens. Environmental habitus of chefs and food waste minimization in restaurant kitchens itself has two main categories to study, namely Past and Current Period. This study focuses on Past event, which in this case is religious value as one of the other factors such as at home education, out of home education and on the job training. The sample studied was five chefs, and analyzed using a qualitative method approach. The result of this preliminary study is religious value to a greater or lesser extent affect the view of the chefs on their habit regarding to food waste management in kitchen’s restaurant.
PERUMUSAN STRATEGI PEMASARAN BERKELANJUTAN THE BLOOMS GARDEN UNTUK MENDUKUNG KOLABORASI DESTINASI PARIWISATA -, Ni Wayan Wulaningsih; Gde Indra Bhaskara; Nararya Narottama
Jurnal Belantara Vol 7 No 1 (2024)
Publisher : Forestry Study Program University Of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbl.v7i1.967

Abstract

This research was carried out at the tourist destination The Blooms Garden Bedugul Bali. This study aims to analyze (1) the current marketing strategy of The Blooms Garden Bedugul Bali; and (2) formulation of a sustainable marketing strategy for The Blooms Garden to support collaborative tourism destinations in Bedugul. This research is categorized as research with a Concurrent Mixed Method approach. The data collected is in the form of qualitative data and quantitative data. Qualitative data were collected from interviews, observations and documentation. Meanwhile, quantitative data was collected by gathering information from The Blooms Garden management regarding strengths, weaknesses, opportunities and threats which were then converted into numerical data with weights and ratings. Analysis of data sourced from interviews, observation and documentation was analyzed using interactive data analysis techniques from Miles & Huberman. Determination of the marketing strategy implemented by the manager of the tourist attraction of The Blooms Garden is analyzed using SWOT analysis. The results of the study show that (1) the current marketing strategy undertaken by The Blooms Garden Bedugul Bali to attract and increase tourist visits includes the installation of banners and billboards scattered along the road from Denpasar to Bedugul; website opening; via social media; and cooperate with online travel agencies such as traveloka, tiket.com, and so on. However, the marketing strategy undertaken by The Blooms Garden has not succeeded in bringing in tourists as expected; and (2) The Blooms Garden's sustainable marketing strategy formulation to support collaborative tourism destinations in the Bedugul region is an integrated diversification strategy. This marketing strategy means that The Blooms Garden Bedugul Bali can integrate with other tourism destinations in the Bedugul area. The sustainable marketing strategy in collaboration with other destinations in the Bedugul area is intended as an effort to increase tourist visits, especially environmentally conscious tourists who often visit the well-known Botanical Gardens and Lake Beratan, directed to visit The Blooms Garden as well. If possible, pass tickets apply between the Botanical Gardens, Lake Beratan and The Blooms Garden.
Local Community Participation In The Development Of The Mawun Beach Area, Central Lombok Hafizi, Hafit; I Ketut Antara; Gde Indra Bhaskara
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2165

Abstract

This study aims to examine the forms of community participation and local empowerment in the development of the Mawun Beach tourism area, Central Lombok Regency. The research focuses on three key aspects: tourism development, community participation, and local empowerment in creating inclusive and sustainable tourism. A descriptive qualitative approach was employed, utilizing primary and secondary data collected through direct observation, in-depth interviews, and documentation. Data were analyzed using tourism development theory based on five indicators: attractions, transportation, accommodation, service facilities, and infrastructure. Additionally, the study applied community participation theory comprising seven typologies (manipulative, passive, consultation, material incentive, functional, interactive, and self-mobilization) and community empowerment theory with six dimensions (authority, competence, trust, opportunity, responsibility, and support). Findings indicate significant progress in attractions and local culture, while transportation and infrastructure remain limited. Community involvement reflects five participation forms, dominated by a top-down approach. Empowerment efforts have emerged through Pokdarwis and local groups, enhancing capacity and collective responsibility toward sustainable community-based tourism development. This study aims to examine the forms of community participation and local empowerment in the development of the Mawun Beach tourism area, Central Lombok Regency. The research focuses on three key aspects: tourism development, community participation, and local empowerment in creating inclusive and sustainable tourism. A descriptive qualitative approach was employed, utilizing primary and secondary data collected through direct observation, in-depth interviews, and documentation. Data were analyzed using tourism development theory based on five indicators: attractions, transportation, accommodation, service facilities, and infrastructure. Additionally, the study applied community participation theory comprising seven typologies (manipulative, passive, consultation, material incentive, functional, interactive, and self-mobilization) and community empowerment theory with six dimensions (authority, competence, trust, opportunity, responsibility, and support). Findings indicate significant progress in attractions and local culture, while transportation and infrastructure remain limited. Community involvement reflects five participation forms, dominated by a top-down approach. Empowerment efforts have emerged through Pokdarwis and local groups, enhancing capacity and collective responsibility toward sustainable community-based tourism development.
Co-Authors -, Ni Wayan Wulaningsih Agnes Anggi Hasian Silaban Anak Agung Bagus Yoga Pratama Anggi Hasian Silaban, Agnes Dian Pramita Sugiarti Gusti Ayu Dwi Kurnia Hafizi, Hafit I Gde Pitana, I Gde I Ketut Antara I Nyoman Darma Putra I Nyoman Sukma Arida I Putu Gde Sukaatmaja Ida Ayu Suryasih Inggar Bagus Prayogi Ingryt Grity Adipati Intan Yulia Saragih M. Sudiana Mahendra Malene Haahr Poulsen Muhammad Itsar Susilo Nararya Narottama Ni Nyoman Arini Ni Putu Sinta Sandyarini Ni Putu Tiya Paristha Nyoman Ega Ismana Paramitha, Shifa Prima Yudhistira Rut Wiratami Shifa Paramitha Wahyu Ning Tyas