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All Journal JURNAL DESTINASI PARIWISATA Jurnal Master Pariwisata (JUMPA) Jurnal Belantara Jurnal Pendidikan dan Konseling Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Education, Vocational and Social Science
Indra Bhaskara, Gde
Program Studi Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Bauran Pemasaran Wana Wisata Coban Putri, Dusun Krajan, Desa Tlekung, Kota Batu, Jawa Timur Inggar Bagus Prayogi; Gde Indra Bhaskara
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.8576

Abstract

Wana Wisata Coban Putri merupakan salah satu air terjun yang ada di Kota Batu. Namun, berbeda dengan Wana Wisata lainnya, Pengelolaan Wisata Coban Putri dikelola oleh swasta dan belum berkembang dengan baik. Penelitian ini dilakukan untuk mengidentifikasi bauran pemasaran Wana Wisata Coban Putri di Kota Batu, Jawa Timur. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dan untuk penentuan informan menggunakan teknik purposive sampling. Sumber data yang digunakan adalah sumber data primer dan sekunder. Data primer dalam penelitian ini adalah data yang berasal dari pengamatan langsung dari lapangan penelitian melalui observasi dan wawancara. Sedangkan data sekunder dalam penelitian ini adalah data yang diperoleh dari dokumentasi atau studi pustaka untuk melengkapi data primer yang diperoleh di lapangan.Hasil penelitian menunjukkan bahwa bauran pemasaran Wana Wisata Coban Putri dapat diterima, namun untuk bagian variabel proses dirasa kurang memadai karena wisatawan yang menggunakan bus harus dapat menjangkau akses Shuttle Car dari tempat parkir yang letaknya cukup jauh ke kawasan Wana Wisata Coban Putri.
PERUMUSAN STRATEGI PEMASARAN BERKELANJUTAN THE BLOOMS GARDEN UNTUK MENDUKUNG KOLABORASI DESTINASI PARIWISATA -, Ni Wayan Wulaningsih; Gde Indra Bhaskara; Nararya Narottama
Jurnal Belantara Vol 7 No 1 (2024)
Publisher : Forestry Study Program University Of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbl.v7i1.967

Abstract

This research was carried out at the tourist destination The Blooms Garden Bedugul Bali. This study aims to analyze (1) the current marketing strategy of The Blooms Garden Bedugul Bali; and (2) formulation of a sustainable marketing strategy for The Blooms Garden to support collaborative tourism destinations in Bedugul. This research is categorized as research with a Concurrent Mixed Method approach. The data collected is in the form of qualitative data and quantitative data. Qualitative data were collected from interviews, observations and documentation. Meanwhile, quantitative data was collected by gathering information from The Blooms Garden management regarding strengths, weaknesses, opportunities and threats which were then converted into numerical data with weights and ratings. Analysis of data sourced from interviews, observation and documentation was analyzed using interactive data analysis techniques from Miles & Huberman. Determination of the marketing strategy implemented by the manager of the tourist attraction of The Blooms Garden is analyzed using SWOT analysis. The results of the study show that (1) the current marketing strategy undertaken by The Blooms Garden Bedugul Bali to attract and increase tourist visits includes the installation of banners and billboards scattered along the road from Denpasar to Bedugul; website opening; via social media; and cooperate with online travel agencies such as traveloka, tiket.com, and so on. However, the marketing strategy undertaken by The Blooms Garden has not succeeded in bringing in tourists as expected; and (2) The Blooms Garden's sustainable marketing strategy formulation to support collaborative tourism destinations in the Bedugul region is an integrated diversification strategy. This marketing strategy means that The Blooms Garden Bedugul Bali can integrate with other tourism destinations in the Bedugul area. The sustainable marketing strategy in collaboration with other destinations in the Bedugul area is intended as an effort to increase tourist visits, especially environmentally conscious tourists who often visit the well-known Botanical Gardens and Lake Beratan, directed to visit The Blooms Garden as well. If possible, pass tickets apply between the Botanical Gardens, Lake Beratan and The Blooms Garden.
Local Community Participation In The Development Of The Mawun Beach Area, Central Lombok Hafizi, Hafit; I Ketut Antara; Gde Indra Bhaskara
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2165

Abstract

This study aims to examine the forms of community participation and local empowerment in the development of the Mawun Beach tourism area, Central Lombok Regency. The research focuses on three key aspects: tourism development, community participation, and local empowerment in creating inclusive and sustainable tourism. A descriptive qualitative approach was employed, utilizing primary and secondary data collected through direct observation, in-depth interviews, and documentation. Data were analyzed using tourism development theory based on five indicators: attractions, transportation, accommodation, service facilities, and infrastructure. Additionally, the study applied community participation theory comprising seven typologies (manipulative, passive, consultation, material incentive, functional, interactive, and self-mobilization) and community empowerment theory with six dimensions (authority, competence, trust, opportunity, responsibility, and support). Findings indicate significant progress in attractions and local culture, while transportation and infrastructure remain limited. Community involvement reflects five participation forms, dominated by a top-down approach. Empowerment efforts have emerged through Pokdarwis and local groups, enhancing capacity and collective responsibility toward sustainable community-based tourism development. This study aims to examine the forms of community participation and local empowerment in the development of the Mawun Beach tourism area, Central Lombok Regency. The research focuses on three key aspects: tourism development, community participation, and local empowerment in creating inclusive and sustainable tourism. A descriptive qualitative approach was employed, utilizing primary and secondary data collected through direct observation, in-depth interviews, and documentation. Data were analyzed using tourism development theory based on five indicators: attractions, transportation, accommodation, service facilities, and infrastructure. Additionally, the study applied community participation theory comprising seven typologies (manipulative, passive, consultation, material incentive, functional, interactive, and self-mobilization) and community empowerment theory with six dimensions (authority, competence, trust, opportunity, responsibility, and support). Findings indicate significant progress in attractions and local culture, while transportation and infrastructure remain limited. Community involvement reflects five participation forms, dominated by a top-down approach. Empowerment efforts have emerged through Pokdarwis and local groups, enhancing capacity and collective responsibility toward sustainable community-based tourism development.
Co-Authors -, Ni Wayan Wulaningsih Agnes Anggi Hasian Silaban Anak Agung Bagus Yoga Pratama Anggi Hasian Silaban, Agnes Dian Pramita Sugiarti Gusti Ayu Dwi Kurnia Hafizi, Hafit I Gde Pitana, I Gde I Ketut Antara I Nyoman Darma Putra I Nyoman Sukma Arida I Putu Gde Sukaatmaja Ida Ayu Suryasih Inggar Bagus Prayogi Ingryt Grity Adipati Intan Yulia Saragih M. Sudiana Mahendra Malene Haahr Poulsen Muhammad Itsar Susilo Nararya Narottama Ni Nyoman Arini Ni Putu Sinta Sandyarini Ni Putu Tiya Paristha Nyoman Ega Ismana Paramitha, Shifa Prima Yudhistira Rut Wiratami Shifa Paramitha Wahyu Ning Tyas