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All Journal Jurnal Master Pariwisata (JUMPA) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Indonesian Journal of Educational Development (IJED) Jurnal Ilmiah Hospitality Management Suluh Pendidikan: Jurnal Ilmu-ilmu Pendidikan BINA CIPTA INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Ni Ketut Veri Kusumaningrum
Politeknik Internasional Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Marketing Strategies To Increase Sales (Case Study: Warung Wikko In Bangka Belitung) Alycia Cindy Milano; Ni Ketut Veri Kusumaningrum; I Gusti Ayu Ari Agustini
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.284

Abstract

This study aims to analyse the digital marketing strategies implemented by Warung Wikko, a local culinary business in Pangkal Pinang, Bangka, in an effort to increase sales and maintain its existence amid increasingly competitive business competition. This study was motivated by a decline in sales turnover and limited use of digital media in promotional activities. This study uses a descriptive qualitative approach with data collection techniques in the form of interviews, observations, documentation, and distribution of questionnaires to active consumers of Warung Wikko. The theory used in this study is the AIDA (Attention, Interest, Desire, Action) model to analyse the effectiveness of digital strategies in influencing consumer purchasing decisions. The results show that Warung Wikko's digital marketing strategy has succeeded in attracting consumer attention and interest through social media, particularly Instagram and WhatsApp. However, the lack of content variety, consistency in posting, and calls to action has resulted in suboptimal desire and purchasing behaviour. This study recommends strengthening promotional content, optimising the use of digital features, and collaborating to increase market reach. A well-planned and sustainable digital strategy is expected to significantly boost Warung Wikko's sales.
Analysis Of The Popularity Of Dubai Chocolate Among Generation Z In Ciracas, East Jakarta Claudya Chrisli; Ni Ketut Veri Kusumaningrum; Ni Nyoman Widani
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.285

Abstract

This research explores the growing popularity of Dubai Chocolate among Generation Z in Ciracas, East Jakarta, driven by social media trends and influencer marketing. Dubai Chocolate, known for its premium taste featuring the pistachio and knafeh fillings, has become a viral sensation, especially on social media platforms such as TikTok and Instagram. This study employs a descriptive qualitative method, utilizing likert-scale questionnaires and in-depth interviews with both consumers and local business owners involved in selling the product. The AIDA model comprising Attention, Interest, Desire, and Action is used as the analytical framework to understand consumer behavior and the factors influencing purchasing decisions. The results show that social media virality, aesthetic packaging, exclusivity, and positive reviews from food influencers significantly contribute to consumer interest and brand recognition. Moreover, the hype around Dubai Chocolate has influenced local culinary trends, encouraging small food businesses to create innovative dessert products inspired by the original. The research provides insight into how food trends can shape market behavior and offers valuable references for culinary entrepreneurs and marketers targeting Gen Z consumers.
The effects of social media, language attitudes, and group identity on students' abbreviation use Elsita Lisnawati Guntar; Ni Ketut Veri Kusumaningrum; Ni Nyoman Widani
Indonesian Journal of Educational Development (IJED) Vol. 7 No. 2 (2026): August 2026
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/ijed.v7i2.6870

Abstract

The growth of digital communication has encouraged the widespread use of abbreviations on social media. However, the factors influencing students' abbreviation use remain underexplored. This study examined how social media usage intensity, attitudes toward digital language, and group identity affect abbreviation use among IKIP Saraswati students. Using an explanatory quantitative design, the study collected data from 133 students in the Indonesian Language and Literature Education and English Language Education Study Programs through a Likert-scale questionnaire and analyzed them using multiple linear regression. The findings revealed that social media usage intensity, attitudes toward digital language, and group identity positively and significantly influenced abbreviation use, both individually and simultaneously. The model explained 48.4% of the variance in abbreviation use behavior. These results suggest that students' abbreviation use is shaped not only by linguistic factors but also by digital interaction, language attitudes, and social identity. The findings support the need for higher education institutions to strengthen digital language literacy by promoting context-appropriate abbreviation use. Future research should investigate additional factors, including digital literacy, communication context, and cultural influences, to provide a more comprehensive understanding of abbreviation use in digital communication.
Co-Authors Alycia Cindy Milano Claudya Chrisli Dinar Sukma Pramesti Elsita Lisnawati Guntar Fanesia Dapawole Febe Hutabarat Guntar, Elsita Lisnawati Hansen Budi Gunawan I Gusti Ayu Ari Agustini Muhammad Dedad Bisaraguna Akastangga Ni Nyoman Widani Nicole Eleanore Lee Owen Pratama Putu Bhagam Darmananda Bodhisattva Rimalinda Lukitasari Sandy Dwiputra Yubianto Tanius, Billy