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Dian Novitasari
Jenderal Soedirman University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Pengembangan Identitas Visual dan Strategi Branding Produk Gula Semut “Sekar Sari” sebagai Produk Unggulan Desa Pernasidi Menuju Pasar Premium Miftahol Arifin; Nabila Noor Qisthani; Dian Novitasari; Aswan Munang
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i2.6878

Abstract

The increasing demand for natural and healthy sweeteners has positioned coconut sugar as a high-value commodity, particularly within the premium market segment. However, coconut sugar producers in Pernasidi Village, Banyumas Regency, still face significant challenges in terms of branding and packaging design, limiting their access to modern markets. This community service program aims to develop the visual identity and branding strategy of the “Sekar Sari” coconut sugar product as a leading village product ready to compete in premium markets. The method employed is a participatory co-design approach, involving field observations, exploration of local brand values, interviews with stakeholders, and collaborative design workshops with local producers. The program has resulted in a professional logo, an authentic brand narrative, and eco-friendly packaging design, all of which have been directly implemented in product production and promotion activities. Initial outcomes show an improvement in market perception of the product’s image, increased partner satisfaction with the new presentation, and the producers’ readiness to enter retail and digital sales channels. Beyond its visual impact, this branding process has also fostered a sense of ownership and pride among community members toward their local product. It is concluded that strategic branding, developed through inclusive and contextual methods, can serve as a key driver for economic transformation in rural areas through local product empowerment
PEMBERDAYAAN PETANI GULA KELAPA MELALUI INOVASI KEMASAN DAN TEKNOLOGI UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL Miftahol Arifin; Nabila Noor Qisthani; Dian Novitasari; Aswan Munang
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39053

Abstract

Desa Pernasidi, Kecamatan Cilongok, Kabupaten Banyumas, memiliki potensi besar dalam produksi gula semut sebagai salah satu produk unggulan daerah. Namun, berbagai permasalahan seperti teknologi produksi yang tradisional, rendahnya kualitas produk, dan kurangnya inovasi kemasan menghambat daya saing produk di pasar lokal dan internasional. Program pengabdian ini bertujuan untuk memberdayakan petani gula kelapa melalui penerapan teknologi modern, penguatan branding, dan inovasi kemasan. Metode pelaksanaan meliputi pelatihan penggunaan mesin pengering dan pengaduk otomatis, desain kemasan yang menarik, serta pendampingan pemasaran digital. Hasil kegiatan menunjukkan peningkatan kapasitas produksi hingga 40%, pendapatan petani meningkat sebesar 25%, dan 50% produk mitra telah memperoleh sertifikasi PIRT dan halal. Selain itu, strategi branding dan pemasaran digital berhasil membuka akses pasar baru, termasuk peluang ekspor. Program ini membuktikan bahwa pendekatan berbasis teknologi dan inovasi kemasan dapat meningkatkan daya saing produk lokal, sekaligus memberikan dampak sosial-ekonomi yang signifikan bagi masyarakat. Kesimpulannya, program ini dapat menjadi model pemberdayaan yang berkelanjutan dan direplikasi di daerah lain dengan potensi serupa.
Co-Authors Abdul Mukhlis Ritonga Agus Margiwiyatno Annisa Islamiati Arief Sudarmaji Asna Mustofa Aswan Munang Aswan Munang Eni Sumarni Fitri Nur Haerunnisa Hardanto . Hety Handayani Hidayat Isna Aulia Syahdiar Krissandi Wijaya Krissandi Wijaya Listanti, Riana Miftahol Arifin Miftahol Arifin Mukhlis Fauzi Utomo Nabila Noor Qisthani Nabila Noor Qisthani Poppy Arsil Purwoko Hari Kuncoro Reza Alif Indrianto Risqa Naila Khusna Syarifah Ropiudin . Salma Alif Nabilah Siswantoro Siswantoro Susanto Budi Sulistyo Toibah Toibah Wafiq Priyaghinanto Habibie Wahyu Kanti Dwi Cahyani Wicaksono, Rumpoko