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All Journal Mozaik Humaniora CaLLs : Journal of Culture, Arts, Literature, and Linguistics Kiryoku: Jurnal Studi Kejepangan JURNAL EDUCATION AND DEVELOPMENT Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Layanan Masyarakat (Journal of Public Service) JURNAL ILMIAH GLOBAL EDUCATION Wacana : Jurnal Bahasa, Seni, dan Pengajaran Journal of Research Applications in Community Services Japanology Cultural Narratives
Nunuk Endah Srimulyani
Universitas Airlangga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Representasi Komunukasi Identitas Selegbram pada Tren Budaya Pop Kawaii Hijab di Indonesia Puspitasari, Sendy Krisna; Srimulyani, Nunuk Endah; Fadhillah, Rifdah; Sya'Ban, Ade Saikhu
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4796

Abstract

Fashion trends in Japanese popular culture and the representation of identity in Muslim women's communities that combine kawaii outfits and hijabs are the focus of this study. This study uses a qualitative method with a phenomenological approach that aims to understand how Michael Hecht's identity communication theory analyzes the identity of a kawaii hijab by understanding it through four layers: personal layer, endorsement layer, communal layer, and relational layer. Data collection was conducted through in-depth interviews with kawaii hijabers, participatory observation, observation of their activities on social media, and visual content analysis of photos uploaded by kawaii hijabers on Instagram. platform. Samples were selected using purposive sampling. Triangulation of methods and data sources was used in this study to increase the validity of the research findings, verify the findings, and discuss with peers to review interpretations and findings and minimize researcher bias. The results of this study indicate that the existence of kawaii hijab as a fashion trend in Japanese popular culture that can be applied in Indonesia reflects complex identity dynamics, where kawaii hijab women successfully combine elements of religion and popular culture in their appearance.
Co-Authors Alifia Natania Christian Yohanes Tarbarita Banjarnahor Diah Ariani Arimbi Elsy, Putri Fadhillah, Rifdah Ghea Ardiayu Puspitaloka Hidayatullah, Arsy Dzikri Izza Arzaqi Joanito Pereira Da Silva Muhalla, Hafna Ilmy Mukarromah, Mukarromah Nabila Vina Fairuzzahra Novianty, Restu Dinda Pramesti, Asya Herliana Puspitasari, Sendy Krisna Rahmawati, Devina Nur Ratnaduhita, Cintya Rizki Hanindia Rasyid Rizkiawan Pratama, Tubagus Serang, Manuela Bernarda Sya'Ban, Ade Saikhu Tristiawan, Diar Candra Zakiyyah, Rifdah Rahmah