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All Journal Nirmana DeKaVe Jurnal Sosioteknologi k@ta Semiotika: Jurnal Komunikasi AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal bahasa, sastra, seni, dan pengajarannya Jurnal Desain Komunikasi Visual Nirmana
Listia Natadjaja
Universitas Kristen Petra
Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Designing Creative Learning Media About Processing of Used Milk Boxes into DIY Art and Craft Antonius Nicky Kosasih; Listia Natadjaja; Rika Febriani
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 25 No. 00: SPECIAL EDITION, MARCH 2023
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.25.00.24-31

Abstract

Waste materials are things in the environment that can be used or returned into something good and useful. One of the results of used good processing is a work of art, which can be made DIY by all people, both adults and children. Creating or customize DIY art and crafts can be an opportunity and the beginning step for children, particularly teenage children, to develop creativity. Children’s creativity needs to be developed in early age, so that one day they have special skills that will be useful in the future. Seeing their ambitions, children can learn anything autodidactically, because there’s social media that support their activity in finding education and entertainment. Instagram and YouTube can become a learning media that will be used to get public support for a creative movement as example. From Instagram and YouTube, teenagers can get many tutorials for them to follow, so they can understand step by step and practice. On Instagram, teenagers will get basic materials up to the steps of making, reviews from random people about the art works that has been made. Also, Instagram will be the media that share events, challenge, giveaway, etc. which is also good for get public attention. And about YouTube, YouTube will become a back-up platform if the education content duration is too long. It will be great for teenagers as the study’s subject if Instagram and YouTube merge as creative learning media that can bring out creative young generations, that can create what they want, and become whom they want in their future.
Starting from an Empty Plate: A Semiotic Study of Instant Noodle Advertisements during the Fasting Month of Ramadan in the Covid-19 Pandemic Listia Natadjaja
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.63-74

Abstract

From the beginning of the Covid-19 pandemic in 2020 until 2022, Indomie has consistently issued advertisements during the fasting month of Ramadan. During this period, it is a challenge for food manufacturers to promote their products. In the case of Indomie’s advertisement, which started with an idea that visually displays an empty plate and is broadcast during the fasting month, is quite viral because it dares to advertise without displaying the products it sells. Interestingly, Indomie is still holding up empty plates for their advertisement in 2021. The continuity of the story that started with empty plates is what prompted me to continue the analysis of Indomie instant noodle ads that were aired during the fasting months of Ramadan during the pandemic in 2020, 2021, and 2022. The purpose of this research is to reveal the meaning and ideology of what is to be conveyed through these ads. Rolland Barthes' semiotic analysis method is considered suitable to analyze the mythology and ideology behind them. The presence of an empty plate shows the meaning of tolerance for fasting Muslims. Each advertisement describes this form of tolerance differently. Even though it is covered by religious, social, cultural, and economic discourses, the ideology of capitalism is still sensed in all the advertisements that are displayed.
Co-Authors A.A. Ketut Agung Cahyawan W Agnes, Monica Airin Shannen Soedarso, Airin Shannen Aldo, Levina Putri Anang Tri Wahyudi Angelica, Stephany Ani Wijaya Ani Wijayanti Antonius Nicky Kosasih Aryarota Cumba Salaka, Aryarota Cumba Bayu Wahyono Bayu Wahyono, Bayu Deddy Setiawan Deddy Setyawan Devia Thungady, Devia Dian Natalia Anggraeni, Dian Natalia Dini Permata, Sri Ayu Edwin Santosa, Edwin Elisabeth Christine Yuwono Elisabeth Christine Yuwono Elisabeth Christine Yuwono Erandaru Erandaru Erandaru Srisanto Faruk Tripoli, Faruk Faruk, Faruk Felecia Yeremia Sudargo, Felecia Yeremia Fionna Widodo Sunyoto, Fionna Widodo Hen Dian Yudani Heru Dwi Waluyanto Heru Dwi Waluyanto Heryanto, Fendy Ibnu Prayogo Hadi Jessica Alicia Surya Khoemarga Fransisca Lay, Laurensia Obed Bima Wicandra P. Benny Setyawan Paulus Benny Setyawan PM. Onny Prihantono Prissy Febrie Tjiabrata, Prissy Febrie Rika Febriani Rika Febriani, Rika Rosaline Dewi F. Ryan Pratama Sutanto Silvi Novitasari, Silvi Sulistio, Andrew SUTANTO, RYAN P. Wahyu Chrisvian Erga Hendianto, Wahyu Chrisvian Erga William William Wirawan, Mailani Carolina Yohanes Budi Cahyono Yosefa, Elvina